Aachi Masala Foods Private LimitedAachi Masala Foods Private Limited
Masala Powder
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Spice Powders
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Spicy Pickles
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Ready To Cook Food
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Oil And Ghee
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Pepper Appalam
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Asafoetida
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Flour Products
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Health Products
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Rice Paste
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Cooking Paste
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Profile

Incepted in the year 1998, Aachi Masala Foods Privavte Limited is an ISO Certified organization, engaged in the manufacturing, exporting and supplying of a wide assortment of masala under the brand name of ‘Aachi’ like cooking paste, Indian cooking paste, etc. The supreme quality of our products, competitive pricing and their availability in different sizes has helped us establish ourselves as a household name.
 
Under the able guidance of our Owner, Mr. A. Padmasingh Isaac, we have been able to carve a niche for ourselves in the international arena and with an annual turnover of Rs. 207 Crores
 
From ancient times, food has been the primary requirement of human beings. Our pursuit to address this need for food forms the foundation of our business. The fast paced life and pressure to sustain have made us lay special emphasis to serve the growing needs of the home makers in a better manner. We can be called the pioneers in making masala, pickle and other consumables available in one rupee packet, making them within the reach of every household.
 
Moreover, we have plans in the near future, to initiate the export oriented unit for manufacturing of Ready to Cook, Ready to Eat, Cooking Paste, Indian Cooking Paste and Masala Products for the international market.




The Strategy

Our consumer oriented approach is responsible for our success. After performing a survey of the needs of the consumers, our R & D engages in the development of products as per the requirements of the consumer. The products are manufactured by the qualified manufacturing company through an exclusive partner oriented programme, as per our quality guidance and specifications.



Our Vision & Mission

Our vision is to continue with the manufacturing and marketing of our products on a basis of sustainable financial growth by increasing the profits and the value for our stakeholders and clients.
 
The mission of our team is committed to provide our clients with supreme, top quality consumables that are hygienically packed and reasonably priced that helps us constantly reach beyond the expectations of our clients, producers and suppliers with a mutually profitable relationship.
 
We want to achieve all this maintaining ethical business practices and with dignity and respect.



Our Mentor

The Founder and Chairman of Aachi Group of Companies is Mr. A. Padmasingh Isaac. He was born in the town of Nazareth in Tirunelveli District. After acquiring Degree in Business Administration, he joined the marketing division of Godrej Soaps. During a decade of experience with Godrej, Mr. Isaac learnt and understood the various facets of marketing consumer friendly products. At present, he possesses an experience of more than 30 years in the marketing of consumer products.
 
Mr. Isaac’s desire to provide quality consumer goods to the deprived, found passage in the year 1989 when he started with the manufacturing of Liquid Blue in small packs priced at Re. 1. This paved the way for the company to diversify to masala, oil and other consumables.
 
Our Founder’s belief in hard work and the power of the Almighty, who is a constant source of encouragement, guidance and confidence to him, is the reason behind our Founder attaining such great heights of success within a short span of time. He strongly believes in the saying, “When the going gets tough, the tough gets going”.
 
Aachi is backed by M/s Nazareth Foods (P) Ltd., an ISO 9000 & 9001 Certified organization engaged in the manufacturing activities and Aachi Masala Foods (P) Ltd, in the marketing department of the organization that looks after the distribution of these products.
 
Mrs. Thelma, wife of Mr. Isaac, supports him by heading Nazareth Foods (P) Ltd. as its Managing Director and supervises the entire manufacturing of masalas that is the flagship product of the company.
 
"An empowered organization is one in which individuals have the knowledge, skill, desire, and opportunity to personally succeed in a way that leads to collective organizational success."- These words are strongly felt by our Founder.
 
Mr. Isaac understand his responsibilities towards the society and thus, he ahs taken over the functioning of an ailing education institution and has also, successfully turned the institution to become operational and also to impart quality education.



Our Awards & Achievements

A survey conducted by Sri Sairam Engineering College in the recent past, had concluded that ‘Aachi’ Masala Foods has successfully established itself as the market leader for providing premium quality and achieving extraordinary sales. In order to recognize our services, they bestowed us with the 'FMCG Award - 2006'.
 
Moreover, our Chairman, Mr. Isaac, has been recognized by the Rotary Club as ‘Best Enterprising Entrepreneur’.



Product Portfolio

We offer our clients a comprehensive range of masala, ready to cook powders and pickles that are available in packing of various sizes and are competitively priced. Our products are popular with our clients across the globe for their premium quality and hygienic packing.
 
The gamut of masala and other products offered by us comprises of Masala Powder, Ready to Cook, Spice Powder, Pickles, Oil & Ghee, Flour Items, Wheat Products, Rice Paste, Appalam, Asafoetida, Cooking Paste and Indian Cooking Paste.
 
Some of the features of our products that have made them popular among our clients are:
 
  • Rich aroma
  • Delicious taste
  • Hygienically prepared
  • Nutritious
  • Longer shelf life
  • Available in both vegetarian and non-vegetarian option
 
Apart from the above mentioned showcase, we offer some other products as well such as Ready to Eat preparations and Herbal Cough Syrup.
 
In addition to the above, we have also lined up certain other products that will be launched in the near future, such as:
 
  •       Biscuits
  •       Rice and Wheat products for Diabetic patients
  •       Mineral Water
  •       Hair Oil
  •       Herbal Digestive Syrup
  •       Snacks
  •       Frozen Foods (Veg & Non-Veg)



Why Us?

Owing to our wide industry experience and quality products, we have been able to garner an extensive and satisfied clientele. Some of the factors that have made us a preferred choice of our clients are:
 
  • Employees
  • Loyal customers
  • Continuous market analysis and study
  • Strong resources & Network
  • Quality service
  • Standardization & gradation of products as per international standards
  • International business standard ethics
 
Over the past two years, our turnover has been increasing at a rate of 50% and we are convinced that it will keep growing at this rate only. At present, we have 105 ranges of products that are available in packing of different size to suit the needs of every household.



Infrastructure

We possess a well established infrastructure with the manufacturing unit located in Chennai, spread over a vast area of 2500 square feet and with an installed production capacity of 10000 units. The unit is equipped with the latest machinery and modern equipments that helps in speeding up the production process and enables us to undertake bulk orders.
 
Some of the machines installed at our production unit are:
 
  • Sievers
  • Sortex machines
  • Semi-automatic roasting machines
  • Pulverizers
  • Hammer mills
  • Blending machines
  • Filling machines
  • Labeling machines
 
Each of the machines used in the production are thoroughly cleaned to ensure that the there is no flaw in the quality and taste of the eatables offered by us. We make sure that proper hygienic conditions are maintained in our manufacturing unit and we also give special emphasis to the personal hygiene of our workers engaged in the production activities.
 
Moreover, we lay emphasis on the adoption of latest technology and up gradation of other facilities to help us remain competent in the industry and offer products that are in tandem with client requirements.



Our Process

The gamut of our products covering items such as masalas, cooking paste, Indian cooking paste, dals, instant mixes, asafoetida, pickles, spices and appalam are manufactured by Nazareth Foods.
 
The manufacturing process comprises of various steps as mentioned below:
 
  • Procurement and selection of different ingredients from their places of origin- Chilies from Guntur, Coriander from Rajasthan, Turmeric from Salem / Erode, Cumin seeds, Mustard, Fenugreek from Madhya Pradesh, Pepper, Ginger and Cardamom from Kerala and so on.
  • The purchased raw material is then cleaned using sieving and sortex machines.
  • After cleaning, the material is roasted in semi-automatic machines in a temperature of 120-130 degrees centigrade, which enhances the taste of the spices.
  • The roasted spices are pulverized and passed on to hammer mills through conveyors to finely ground the powder and cool it to room temperature.
  • The cooled powder is then put into blending machines to form a homogenous mixture of the masala. The masala is ready for packing.
  • The masala is then packed in semi –automatic and automatic machines in packing of 10g, 50g, 100g, 200g and 500g pouches, on which the complete specifications of manufacture are computer coded. Thereafter, the packets are bundled together and stored for dispatch in our warehouses.



Quality Assurance

At Aachi Masala, we follow the saying, “Quantity is what you count; Quality is what you can count on!” We maintain an efficient team of quality controllers who maintain a strict vigil throughout the various stages of production, beginning from the production of raw material up to the packaging and storing of the end-product.
 
Throughout the production activities, our quality experts ensure that HACCP procedures are followed. The quality of eatables having a direct consequence on one’s health, we take extra precautions while packaging our products by using top-grade packaging material, so that the quality and the aroma of the product remain intact.
 
Some of the quality parameters on which we check our consumables are:
 
  • Calorie Count
  • Flavor
  • Shelf Life
  • Packaging
  • Presentation
 
Moreover, our ISO 9001 Certification speaks of the supreme quality of products offered by us.



Our Team

We are a professionally managed organization run by a group of experts having considerable experience in the agro industry. Our company nurtures a workforce of highly qualified professionals divided into separate teams of nutritionists, quality controllers, packaging experts, storekeepers and sales and marketing professionals.
 
Our nutritionists keep a check on the calorie count of the eatables offered by us to ensure that they are healthy and nutritious. The quality controllers supervise the various stages of production to ensure that there isn’t the slightest flaw in the quality of products offered to our clients.
 
The team of packaging experts and storekeepers ensure that the consumables are properly packed and safely stored, in order to retain their taste and maintain higher shelf life. We have a sales and marketing team that engages in regular conversation with the clients to ensure that the products provided by us are as per their specifications that helps garner client satisfaction. The sales team is personally monitored on regular basis by our Founder, Mr. AD. Padmasingh Isaac.



Client Satisfaction

We are a customer centric organization and thus, all our endeavors are directed towards providing our customers with utmost satisfaction by offering premium quality products. Owing to our in-depth product knowledge and vast experience, we have been able to comprehend the exact needs and taste preferences of the consumers and offer eatable that are in accordance with the same.
 
To effectively cater to the demands of the bulk buyers, we offer customized packaging option as per the requirements of the individual clients. We stringently follow the time deadlines and ensure that each product is strictly aligned with the expectations of the client.
 
The flawless quality of our products has helped us establish ourselves among the reputed names in the agro industry and garnered us an exhaustive and loyal clientele in India as well as various parts of the world.
 



Our Distribution Network

We possess an incredible distribution network that comprises of 2000 Agents and 4 Lakh Retailers. To further expand our network and with an intention of contributing to the society, we have channeled our efforts to distribute our products with the aid of "Women Self Help Group", where at present, 3000 women are engaged. And very shortly, this number is expected to rise to 1 Lakh. After adopting this method, we have witnessed an increased visibility and sales of our products, and also, have been able to achieve the contentment of providing employment to the deprived.
 
In order to increase the visibility of our wide range of products, we have come up with the idea of "MODEL SHOPS". These shops are primarily a franchise that will display the entire gamut of products offered by Aachi. We also plan to provide doorstep delivery services in these shops.
 
These Model Shops have lately been gaining a lot of momentum and we are planning to set up around 10,000 Model Shops by the end of this year in Tamil Nadu alone. Having achieved a formidable position in Tamil Nadu, we are progressing towards other Southern States and also exporting to global markets.
 
We have gained accolades across the globe for time stipulated delivery of finished agro products. This has been possible due to our excellent logistic facilities that have marked us among the leaders in the concerned sphere. The delivery of our agro products takes place in our company owned trucks that enable prompt supply to our distributors.
 
Our gamut of products is classified into seven different divisions that make distribution an easy and systematic process. Moreover, our distribution is actively supported by a hard working sales force.




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