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Profile
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Incepted in the year 1998,
Aachi Masala Foods Privavte Limited is an ISO Certified organization,
engaged in the manufacturing, exporting and supplying of a wide assortment of
masala under the brand name of ‘Aachi’ like cooking paste, Indian cooking paste, etc.
The supreme quality of our products, competitive pricing and their availability
in different sizes has helped us establish ourselves as a household name. Under the able guidance of our Owner, Mr. A. Padmasingh Isaac, we have been able to carve a niche for
ourselves in the international arena and with an annual turnover of Rs. 207 Crores. From ancient times, food has been the primary requirement of
human beings. Our pursuit to address this need for food forms the foundation of
our business. The fast paced life and pressure to sustain have made us lay
special emphasis to serve the growing needs of the home makers in a better
manner. We can be called the pioneers in making masala, pickle and other
consumables available in one rupee packet, making them within the reach of every
household. Moreover, we have plans in the near future, to initiate the
export oriented unit for manufacturing of Ready to Cook, Ready to Eat, Cooking Paste, Indian Cooking Paste and
Masala Products for the international market.
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The Strategy
Our consumer oriented approach is responsible for our success.
After performing a survey of the needs of the consumers, our R & D engages in the development
of products as per the requirements of the consumer. The products are
manufactured by the qualified manufacturing company through an exclusive partner
oriented programme, as per our quality guidance and specifications. 
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Our Vision & Mission
Our vision is to continue with the manufacturing and
marketing of our products on a basis of sustainable financial growth by
increasing the profits and the value for our stakeholders and clients. The mission of our team is committed to provide our clients
with supreme, top quality consumables that are hygienically packed and
reasonably priced that helps us constantly reach beyond the expectations of our
clients, producers and suppliers with a mutually profitable relationship. We want to achieve all this maintaining ethical business
practices and with dignity and respect. 
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Our Mentor
The Founder and Chairman of Aachi Group of Companies is Mr.
A. Padmasingh Isaac. He was born in the town of Nazareth
in Tirunelveli District. After acquiring Degree in Business Administration, he
joined the marketing division of Godrej Soaps. During a decade of experience
with Godrej, Mr. Isaac learnt and understood the various facets of marketing
consumer friendly products. At present, he possesses an experience of more than
30 years in the marketing of consumer products. Mr. Isaac’s desire to provide quality consumer goods to the
deprived, found passage in the year 1989 when he started with the manufacturing
of Liquid Blue in small packs priced at Re. 1. This paved the way for the
company to diversify to masala, oil and other consumables. Our Founder’s belief in hard work and the power of the
Almighty, who is a constant source of encouragement, guidance and confidence to
him, is the reason behind our Founder attaining such great heights of success
within a short span of time. He strongly believes in the saying, “When the
going gets tough, the tough gets going”. Aachi is backed by M/s Nazareth Foods (P) Ltd., an ISO 9000 &
9001 Certified organization engaged in the manufacturing activities and Aachi
Masala Foods (P) Ltd, in the marketing department of the organization that
looks after the distribution of these products. Mrs. Thelma, wife of Mr. Isaac, supports him by heading
Nazareth Foods (P) Ltd. as its Managing Director and supervises the entire
manufacturing of masalas that is the flagship product of the company. "An empowered organization is one in which individuals
have the knowledge, skill, desire, and opportunity to personally succeed in a
way that leads to collective organizational success."- These words are
strongly felt by our Founder. Mr. Isaac understand his responsibilities towards the
society and thus, he ahs taken over the functioning of an ailing education
institution and has also, successfully turned the institution to become
operational and also to impart quality education. 
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Our Awards & Achievements
A survey conducted by Sri Sairam Engineering College in the recent past, had concluded that
‘Aachi’ Masala Foods has successfully established itself as the market leader
for providing premium quality and achieving extraordinary sales. In order to
recognize our services, they bestowed us with the 'FMCG Award - 2006'. Moreover, our Chairman,
Mr. Isaac, has been recognized by the Rotary Club as ‘Best Enterprising
Entrepreneur’. 
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Product Portfolio
We offer our clients a comprehensive range of masala, ready
to cook powders and pickles that are available in packing of various sizes and
are competitively priced. Our products are popular with our clients across the
globe for their premium quality and hygienic packing. The gamut of masala and other products offered by us comprises
of Masala Powder, Ready to Cook, Spice
Powder, Pickles, Oil & Ghee, Flour Items, Wheat Products, Rice Paste,
Appalam, Asafoetida, Cooking Paste and Indian Cooking Paste. Some of the features of our products that have made them
popular among our clients are:
- Rich
aroma
- Delicious
taste
- Hygienically
prepared
- Nutritious
- Longer
shelf life
- Available
in both vegetarian and non-vegetarian option
Apart from the above mentioned showcase, we offer some other
products as well such as Ready to Eat
preparations and Herbal Cough Syrup. In addition to the above, we have also lined up certain
other products that will be launched in the near future, such as:
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Biscuits
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Rice and Wheat products for Diabetic patients
-
Mineral Water
-
Hair Oil
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Herbal Digestive Syrup
-
Snacks
-
Frozen Foods (Veg & Non-Veg)

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Why Us?
Owing to our wide industry experience and quality products,
we have been able to garner an extensive and satisfied clientele. Some of the
factors that have made us a preferred choice of our clients are:
- Employees
- Loyal
customers
- Continuous
market analysis and study
- Strong
resources & Network
- Quality
service
- Standardization
& gradation of products as per international standards
- International
business standard ethics
Over the past two years, our turnover has been increasing at
a rate of 50% and we are convinced that it will keep growing at this rate only.
At present, we have 105 ranges of products that are available in packing of
different size to suit the needs of every household. 
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Infrastructure
We possess a well established infrastructure with the
manufacturing unit located in Chennai, spread over a vast area of 2500 square
feet and with an installed production capacity of 10000 units. The unit is
equipped with the latest machinery and modern equipments that helps in speeding
up the production process and enables us to undertake bulk orders. Some of the machines installed at our production unit are:
- Sievers
- Sortex
machines
- Semi-automatic
roasting machines
- Pulverizers
- Hammer
mills
- Blending
machines
- Filling
machines
- Labeling
machines
Each of the machines used in the production are thoroughly
cleaned to ensure that the there is no flaw in the quality and taste of the
eatables offered by us. We make sure that proper hygienic conditions are
maintained in our manufacturing unit and we also give special emphasis to the
personal hygiene of our workers engaged in the production activities. Moreover, we lay emphasis on the adoption of latest
technology and up gradation of other facilities to help us remain competent in
the industry and offer products that are in tandem with client requirements. 
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Our Process
The gamut of our products covering items such as masalas, cooking paste, Indian cooking paste, dals, instant mixes, asafoetida, pickles, spices and appalam are manufactured
by Nazareth Foods. The manufacturing process comprises of various steps as
mentioned below:
- Procurement
and selection of different ingredients from their places of origin-
Chilies from Guntur, Coriander from Rajasthan, Turmeric from Salem /
Erode, Cumin seeds, Mustard, Fenugreek from Madhya Pradesh, Pepper, Ginger
and Cardamom from Kerala and so on.
- The
purchased raw material is then cleaned using sieving and sortex machines.
- After
cleaning, the material is roasted in semi-automatic machines in a temperature
of 120-130 degrees centigrade, which enhances the taste of the spices.
- The
roasted spices are pulverized and passed on to hammer mills through
conveyors to finely ground the powder and cool it to room temperature.
- The
cooled powder is then put into blending machines to form a homogenous
mixture of the masala. The masala is ready for packing.
- The
masala is then packed in semi –automatic and automatic machines in packing
of 10g, 50g, 100g, 200g and 500g pouches, on which the complete
specifications of manufacture are computer coded. Thereafter, the packets
are bundled together and stored for dispatch in our warehouses.

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Quality Assurance
At Aachi Masala, we follow the saying, “Quantity is what you
count; Quality is what you can count on!” We maintain an efficient team of
quality controllers who maintain a strict vigil throughout the various stages
of production, beginning from the production of raw material up to the
packaging and storing of the end-product. Throughout the production activities, our quality experts
ensure that HACCP procedures are followed. The quality of eatables having a
direct consequence on one’s health, we take extra precautions while packaging
our products by using top-grade packaging material, so that the quality and the
aroma of the product remain intact. Some of the quality parameters on which we check our
consumables are:
- Calorie
Count
- Flavor
- Shelf
Life
- Packaging
- Presentation
Moreover, our ISO 9001 Certification speaks of the supreme
quality of products offered by us. 
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Our Team
We are a professionally managed organization run by a group
of experts having considerable experience in the agro industry. Our company
nurtures a workforce of highly qualified professionals divided into separate
teams of nutritionists, quality controllers, packaging experts, storekeepers
and sales and marketing professionals. Our nutritionists keep a check on the calorie count of the
eatables offered by us to ensure that they are healthy and nutritious. The
quality controllers supervise the various stages of production to ensure that
there isn’t the slightest flaw in the quality of products offered to our
clients. The team of packaging experts and storekeepers ensure that
the consumables are properly packed and safely stored, in order to retain their
taste and maintain higher shelf life. We have a sales and marketing team that
engages in regular conversation with the clients to ensure that the products
provided by us are as per their specifications that helps garner client
satisfaction. The sales team is personally monitored on regular basis by our
Founder, Mr. AD. Padmasingh Isaac. 
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Client Satisfaction
We are a customer centric organization and thus, all our
endeavors are directed towards providing our customers with utmost satisfaction
by offering premium quality products. Owing to our in-depth product knowledge
and vast experience, we have been able to comprehend the exact needs and taste
preferences of the consumers and offer eatable that are in accordance with the
same. To effectively cater to the demands of the bulk buyers, we
offer customized packaging option as per the requirements of the individual
clients. We stringently follow the time deadlines and ensure that each product
is strictly aligned with the expectations of the client. The flawless quality of our products has helped us establish
ourselves among the reputed names in the agro industry and garnered us an
exhaustive and loyal clientele in India
as well as various parts of the world. 
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Our Distribution Network
We possess an incredible distribution network that comprises
of 2000 Agents and 4 Lakh Retailers . To
further expand our network and with an intention of contributing to the
society, we have channeled our efforts to distribute our products with the aid
of "Women Self Help Group", where at present, 3000 women are engaged.
And very shortly, this number is expected to rise to 1 Lakh. After adopting
this method, we have witnessed an increased visibility and sales of our
products, and also, have been able to achieve the contentment of providing
employment to the deprived. In order to increase the visibility of our wide range of
products, we have come up with the idea of "MODEL SHOPS". These shops
are primarily a franchise that will display the entire gamut of products
offered by Aachi. We also plan to provide doorstep delivery services in these
shops. These Model Shops have lately been gaining a lot of momentum
and we are planning to set up around 10,000 Model Shops by the end of this year
in Tamil Nadu alone. Having achieved a formidable position in Tamil Nadu, we
are progressing towards other Southern States and also exporting to global
markets. We have gained accolades across the globe for time
stipulated delivery of finished agro products. This has been possible due to
our excellent logistic facilities that have marked us among the leaders in the
concerned sphere. The delivery of our agro products takes place in our company
owned trucks that enable prompt supply to our distributors. Our gamut of products is classified into seven different
divisions that make distribution an easy and systematic process. Moreover, our distribution
is actively supported by a hard working sales force. 
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