About UsAbhishek Enterprises was started in 1975 by its Founder Late Sh. Nageshwar Choudhary.His motto was to produce quality sports goods and at competitive prices.He believed in Sincerity, Honesty, Craftsmanship and Hard Work. The firm Abhishek || Abhishek was started in 1995 by Mr. Uday Kumar Choudhary and it’s sister concern of Abhishek Enterprises. The name Lordz is synonymous with boxing, although the company deals in all types of Sporting Goods but it specializes in manufacturing of boxing equipments. ABHISHEK || ABHISHEK is a group of experienced professionals seeking innovative and positive execution of their thoughts which is continuously bringing best results for sports business. We have evolved our management through conscious exercises, self assessment and comprehensive leadership of our ancestors and we are acquiring relevant effects of regular changes in our surrounding. |
Happenings / News / Press CoverageMUMBAI: The Indian Boxing Federation and its marketing partner Percept have launched Fight Night, India’s first ever indoor boxing bouts between top Indian and international boxers to be held all over the country at periodic intervals. Monnet Ispat & Energy has signed a $1 million three-year deal with the Indian Boxing Federation to become the team and kit sponsor. Fight Night will also be brought in association with Monnet Ispat to celebrate the signing of the Indian team sponsorship, which covers the entire Indian team, mens senior, junior and sub junior teams along with the women’s senior, junior and sub junior teams. The platform of Fight Night showcases a mix of boxing with live entertainment combined with a premium experience for the audience. Though this concept is largely practiced in US and Europe, Indians will experience it for the first time in a very big way. Percept plans to organise the fight night bouts in various places all over the country at regular intervals. The idea is to create a big buzz two weeks before every Fight Night with sponsors rolling out multimedia campaigns and the boxers making appearances at various high traffic locations. Hoardings, billboards & cut outs of the competing boxers of the forthcoming bouts will be showcased at different places. Commenting on the initiative, Percept Jt. MD Shailendra Singh said, "A large populous nation such as India cannot thrive on a single sport. The quick fire quotient present in the sport of Boxing provides a perfect alternative sport for our audiences. Fight Night will provide the ideal fast paced sporting entertainment option that today's audiences crave for." In a bid to make boxing and Fight Night a common man’s sport and a family outing, Percept also plans to have interactive contests woven around it. Matches will also be played at high footfall venues like malls, multiplexes, discos, clubs, open grounds, college campuses, amusement & theme parks etc. Fight Night will have top Indian boxers competing with international boxers in a form of an exhibition bout and winners will be awarded with trophies and citations. One key element of boxing as a sport is that it actually is ideally suited for the modern lifestyle and is shorter than even a T 20 cricket match with bouts lasting for 15 minutes at best. Monnet Ispat executive vice-chairman and MD Sandeep Jajodia said, “Boxing for Monnet makes a lot of sense from two perspectives - from a sports lover’s perspective the boxers have been delivering consistently over the past few years and now with this I hope it pushes them to the next level in getting more glory for the country. From a point of view of the values – both the sport and our primary product – steel have the same values of strength, resilience and the resolve to withstand any ‘punch’ that is thrown." Said IBF president Abhay Singh Chautala, “I am extremely happy and thrilled at the support boxing is getting in the form of sponsorship that Monnet Group and Mr Sandeep Jajodia are providing to IBF. This is a sign of good work that we have been trying to do, this was just the right boost that we needed to keep working much harder into making our boxers the world beaters that they already are on their way of becoming. We thank our partners Percept for making this happen and look forward to work with Monnet Group towards taking Indian boxing to newer successes.” June 15, 2010
Quality Policy / ProcessesThe Quality and strength of our Boxing equipments ensure our brand value. Our strategy is to provide the customers with best possible quality in the world and also at fair prices. The brand name Lordz represents unique qualities like Authenticity, Protection and Customer Satisfaction.
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 | Fact Sheet | | | Year of Establishment | : | 1975 | | Nature of Business | : | Manufacturer, Exporter | | Major Markets | : | Australia/NZ, Indian Subcontinent, Caribbean, East/Middle Africa, North Africa, South/West Africa, East Europe, East Asia, Central America, North Europe, Middle East, South America, South/West Europe, South East Asia and North America |
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Contact Details | Company Name:
 | Abhishek Enterprises | | Contact Person: | Mr. Manager | | Telephone: | +(91)-(181)-2207355 / 4616713
| | Mobile / Cell Phone: | +(91)-9915413194 | | Fax No: | +(91)-(181)-5001400 | | Address: | Ganesh Building, Basti Nau, Jalandhar, Punjab - 144002 (India) |
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