Adani Wilmar Limited is a 50:50 joint venture between two recognized Multinational Corporations ? the INR 275 Billion (US $5 Billion) Adani Group, the leader in International trading, Power Sector and Private infrastructure, and Wilmar International Limited, Singapore, Asia?s leading Agri business group with revenues exceeding US $16.5 billion.
Adani Wilmar Ltd.'s flagship brand Fortune has been repositioned with a new mantra of 'Joy of Eating'. The objective of this exercise is to craft a unique value proposition for the brand. Fortune, which has maintained its market leadership for last 7 years, hope to further strengthen its market share with this re-positioning.
To cater to the burgeoning middleclass, core of Indian consumer market, AWL introduces King's range of refined oils. It will have under its portfolio, Soya, Sun, Refined Mustard and Cottonseed oil. Coming from the house of Adani Wilmar, coupled with the planned 360 degree Marketing Support, King's is set to be the king of its own turf.
AWL also has as part of its edible oil portfolio, Bullet brand mustard oils and a coconut oil under the brand name Ivory, a Refined Palmolein Oil under the brand name of Raag Gold, a premium vanaspati brand called Raag, special frying oil called Fryola and Speciality Fats under brand name Jubilee Masterchef.
Aim / Vision / Mission
A Globally competitive business proving branded prodcuts and services to the delight of customer and stakeholders.
Awards / Recognition
Fortune was Awarded the Superbrands Award in Consumer Category for the year 09'-10'
Since its launch in 2000, Fortune has become one of the largest selling edible oil brands in India
Fortune brand has been voted as the winner of Reader's Digest Trust Brand Award 06', 07', 08' & 09' under the gold category
Mantralayam refinery was presented the Award for Second Highest Processor of Sunflower Seed Oilcake for the year 05'-06' & 06'-07' by SEA
Fortune was awarded the Globeoil Award 2006 for the Fastest Growing Edible Oil Brand
According to a survey conducted by Business World in 2005, AWL was one of the top three Food Processing Companies in Inda
Year of Establishment
Nature of Business
Manufacturer, Exporter, Wholesaler, Trader
Number of Employees
More than 1000 People
More than Rs. 500 Crore ( or More than US$ 100 Mn Approx.)