Aim Rose Industries

About Us

the history of jamir tells the story of a company that was born, grew and developed under the guidance of a family of men and women from alicante who created a unique style that is recognised all over the world today.

jamir was established in 1849, in pedreguer, a town in the province of alicante whith a strong craft-making tradition. Vicente miralles y josefa pons started out by selling and exchanging palm hats and baskets in return foo
when jaime miralles pons took over the compay reins hats were made in many differents styles- apart from the traditional ones for the countryside and beach- and men, women and children alike were catered for.

the main material used to make the hats at that time was palm but later synthetics and a variety of natural fibres were used.

when my father, jaime monfort diego, joined the company it meant a decisive change in how the brand was managed. He wanted jamir to be closely associated whith fashion, and promoted our product as an item that would form part of an elegant and exquisite way of dressing.

from this moment on, the emphasis was on colour, shape, and the current fashion trends. All in all, we created a style. We now attend all national and international fashion exhibitions and trade fair