All India Rice Exporters Association

To continuously evaluate and map the scenario, as it emerges, with respect to the market, production, competition, legislation and develop effective strategies to drive the interests of the industry.

Use effective networking and communication strategies to keep all the members informed continuously about all issues, their implications, the strategies and action plans being implemented to tackle these issues in their interests.

Build bridges and develop excellent relations with all the concerned stakeholders and government departments and use them to represent the industry's concerns.

Develop a spirit of Government - Industry partnership for effective implementation of strategies for the growth and development of the industry.

Develop effective communication strategies to Promote and build a Brand Equity for Indian Basmati Rice in the world markets (Like tea is grown in many countries but Darjeeling Tea has its own place in the market).