We have in our portfolio, a range of products, either different in formulations or having advance technology e.g. Rapid Release (RR) technology or having certain U.S Ps. (Unique Selling Propositions) which keeps our brand above the mushrooms of many "ME Toes" in the market.
Ever since its arrival, Altar has recorded steady growth in all fronts i.e. production, New Product development, quality management ,bringing latest drug delivery system (RR- Rapid release, improvised micronised Technology) on the quality front besides ensuring GMP & revised schedule-M norms as per latest advanced specifications.
On the marketing front, the company has tapped ethical Pharma marketing, Pharma institutional sales & diverse Veterinary marketing in north India in the state of Haryana, Punjab, Uttranchal, Rajasthan and West UP through well trained team of Mrs. and field Managers.
Recently the company visualized the need of franchisee business with an objective to ensure a mutual befitting business by providing both moral & material support and have made steady headway's on this front also to emerge as truly competitive co. capable of meeting the challenges of rapidly changing market needs. With all these concerted efforts the company has achieved an annual growth of approximately 25%. Successfully for the last 14 years.