Launch of Corona Professional: Anhairco Company Family owned company with fast decision process Anhairco, founded in 1925, is still a 100% family owned company where the decision process is very efficient. The management team is composed of family members, a senior plant manager and three, soon to be four, regional sales heads (BeNeLux, rest of Europe&MEA, Americas, and Asia based in Mumbai). The headquarters and the major plant are located in Belgium and a sales and marketing office in the fashion district in Milan allowing to follow the latest trends in the fashion and cosmetic industries. Anhairco, today is still a privately owned company with headquarters in Aartselaar (Antwerp, Belgium) and the plant located in Olen (Belgium). Since 1992, Corona Professional is Anhaircos brand for a complete line of professional hair care products. The Corona Professional hair care products are regularly improved and its packaging renewed in order to fulfill the latest requirements of the hairdressers and their customers. The Indian representation of Anhairco in India is known as Anhairco Hair Cosmetics India Pvt.Ltd., formed by Mr.Ashok Nageshwar who has been an expert in beauty with his known research and active understanding with professional stylists and the beauty industry. After a complete research on the Indian market, he has developed a professional team with experts to drive the strategy chalked out for the establishment and complete success of Corona Professional. Bringing about 14 years of rich corporate experience, 37 year-old Ashok Nageshwar joins Anhairco as Head (Asia). He will be responsible for bringing new focus and energy into the Companys hair and skin care & Accessories business with a mandate to widen Anhairco s premium skin/haircare portfolio in Asia, set up their sales and distribution across the region and increase the profitability of the company and venture into new markets. With a Bachelors Degree in Science and an MBA Degree from Queensland University of Technology, Australia, Ashoks many years of experience covers positions in Sales and Marketing and specializing in FMCG / Hi end luxury products. Starting his career in FMCG Sales and moving through direct marketing, writing instruments, jewellery, soaps & liquids, he has handled sales, branding, and marketing in national position both in India & Abroad. Financial strength Anhairco is financially strong with no financial indebtness and robust cash generation capabilities. The new plant investment (16,000 square meters) was entirely financed with companys cash flow. In the past few years, the business cash flows have also financed a number of acquisitions executed to expand the product offering. Strong research and product development drive high quality products Anhairco has strong research and product development capabilities with a lab that focuses on two kinds of developments: product developments required by customers (short term); and development of new products, either using new ingredients or following recent market trends (medium-long term). Anhairco offers to its best customers the opportunity to launch some of these products in their respective markets. Wide product offering The companys motto is Anhairco, we manufacture all your cosmetics. This is because Anhairco manufactures basically ALL cosmetic products for humans and animals (the only exception is make-up) in ALL kinds of packaging and contents (from 2 ml vials to 800 litre bulk containers) and in ALL quantities (from 100 pieces to several millions of pieces). The product range also includes skin whitening products, cosmeceuticals and Ecocert certified products.