We are constantly guided by the principles set by our founder to achieve success in the animal feed sector. We strongly believe that when the customer benefits the business also prospers. Keeping this philosophy at the forefront, we created Anupam Vikas. It is a highly effective demand creation model aimed at providing customized solutions to the farmers for increased milk output. It has also helped them in enhancing productivity of the end produce. The successful initiative has made us one of the main leaders in this business.

We use premium quality ingredients in the manufacture of compound animal feed for pigs, poultry, cattle, turkeys, ducks, emu and ostriches. Our fodder is known to have high nutritional value, balanced ingredients and energy boosters. They have the following features:

•    Wholesomeness
•    Purity
•    Nutritional value
•    Safe
•    Accurate grain size

In addition to offering quality assured food, we recommend the following feeding structure to achieve maximum benefits:

•    Give minimum 1.5 Kgs (per milking) to the pet.
•    Combine livestock feeds along with cotton seed cake or alternate animal feed concentrate.
•    Sprinkle water before feeding animal to make the feed more palatable.
•    Include grains and pulses in appropriate proportion
•    Include water to give a spicy effect to the same.

We offer quality animal feed which is produced after many quality controls and clinical tests. This ensures that our brand of fodder complies with industry recommended high quality standards. We use only premium quality ingredients procured from reliable vendors and our manufacturing process involves smooth and sophisticated ways of manufacturing fine grains of accurate size. The feed is produced after a strict feed formulation process which involves many clinical tests of the ingredients to ascertain the nutritive value. We ensure that the feed has a balanced content of protein, oil, carbohydrates, fibres, ash and nitrogen free extracts.

We have developed a capacious warehouse where we store the feed in sections depending upon its category. We have employed a team of experts to manage the warehouse who ensure that each category is segregated and stored safely. For this we also engage in packaging different types of foods in moisture proof, strong packs that protect the nutritive value and original features of the fodder. This results in a longer shelf life of the feed and strength to the animals.

The pricing for domestic clients (India) is on the basis of Ex-Works (Jamnagar).
For overseas clients, the pricing is on the basis of Ex-Kanadia / Mundra Port or Proximate International Shipment Terminal.

We have a team of R & D experts who carry out various experiments on how to make our animal fodder better in terms of quality and nutritive value. Regular researches are done on the ingredients being used in the production, the various stages of the manufacturing process and the finished final fodder. The R & D personnel analyze these developments and check their feasibility in relation to the company resources. After getting complete assurance of its effectiveness and viability, the team recommends it to the concerned department for incorporation. These researches assist us in maintaining high quality standards and ensure our customers, value for their money.

Spread over a vast area of 4000 sq. ft. we have state-of-the-art manufacturing unit which has an installed capacity of 4000 units. Equipped with efficient machines and other equipment, our manufacturing unit helps us in producing all types of animal foods in bulk quantity. The manufacturing process of the compound animal feeds is highly smooth and is done under the strict supervision of quality control experts. These experts ensure that the ingredients used are of fine quality and the final feed is made as per industry recommended specifications. Unlike other feed manufacturers who use heat and chemical treatments to break down the ingredients, we use a highly sophisticated and safe way of making fine grains of accurate size. This process ensures that the natural property of the final feed is maintained and it is highly nutritious.

Along with a smooth manufacturing process we also have a sophisticated formulation process. This is discussed as under:

FEED FORMULATION PROCESS

The feed formulation process in explained in points below:

1.    The initial stage involves clinical tests of the ingredients to ascertain the nutritive configuration in terms of:

•    (%) availability of Protein
•    Oil
•    Carbohydrates
•    Fibers
•    Ash
•    Sand
•    Silica
•    Nitrogen Free extract
•    Mineral Estimation


2.    From the clinical data collected, we formulate quality controlled compositions
for our feed. During this stage care is taken to maintain a constant total nutritive value.

3.    The compositions formulated in the second stage are applied in the next production stage where various ingredients are grinded, blended, weighed and packed in to the polypropylene bags.

4.    After the accumulated samples are retested at clinical level to check and ascertain the quality standards, a random sampling of the production lot is done. Dispatch of the feed is possible only after the final quality test.

5.    Lastly, the livestock feed is dispatched on the basis of First in First out (FIFO) 

Backed by a team of qualified professionals, we specialize in producing various kinds of animal feed for cattle, poultry, pigs, pigeons, horses, etc. Our workforce is recruited only after careful consideration and to cope with the competition in the industry, we regularly conduct training sessions for our employees and keep a constant check on them. We have an experienced staff including qualified scientists and R&D experts. These experts constantly update us on new and improved methods to make the fodder more nutritious and wholesome for the animals. We are always open to incorporate the suggestions of our employees in various matters of quality improvement. This gives them motivation and a boost to work diligently.

We have well planned and drafted marketing strategies that help us in popularizing our animal feeds across the world and reaching out to global customers.  A sophisticated and modern product marketing system enables our product line to cater to the requirements of various poultry and cattle rearers. Our marketing strategies are discussed as under:
 
ETRH System Better known as the Exclusive Trade Right Holder, under this system the company appoints domestic and international Exclusive Trade Right Holders (Sole Proprietor / Partnership Firm, Company or Business Group) to whom the product marketing rights are endorsed on attestation of trade MOU by both the parties.

An ETRH is the one who owns the brand ownership and marketing rights of the product line in his area of activity. According to integrated product movement pattern of this system, the finished product is transferred from the manufacturer to ETRH only. In this case the ETRH possesses exclusive monopoly in product marketing and pricing perspective.

CORPORATE TIE UPS In order to effectively market our product line, we encourage global and domestic corporate tie ups. Under this scheme, we make channel partners who market our products in their areas. This way we are able to cover vast areas in different regions. These channel partners can refill the product in their Trade Mark and get commission on the basis of a fixed minimum purchase package. The agreement is signed as per the mutual agreement of both parties and product branding becomes optional.

DIRECT MARKETING We also resort to direct marketing to market our animal feed worldwide. In this case, we supply the food to world wide buyers (traders/ corporate) in bulk quantity to cater to the requirements of fodder for cattle, poultry, pigs, horses and many other animals. 

We are committed towards providing quality animal feed to our customers that is high in nutritional value and very energizing. Produced after various quality checks and clinical tests, our fodder is very wholesome owing to the different minerals, vitamins, salts and protein used in it. Our satisfied customers are based all over India and in 24 other countries who swear by our high profile feed for dairy livestock, beef animals, equine, camel, and swine.

We offer different pricing modes which are drafted differently for the convenience of domestic and international clients. In addition to this we are also running the marketing strategies such as ETRH system and corporate tie ups to provide better animal feed to a wider clientele, as per their specific requirements.