Aravind Laboratories

About Us

Aravind Laboratories is the flagship of the Group of Companies, and engaged in the manufacture of cosmetics since 1938. The brand came into existence since 1938, when Sri Vasudevan started to make Kajal under this brand. Initially he manufactured Kajal (Kanmye / Katuka / Kankappu / Kanmashi in different languages) and Kumkum (Bindi) "Chandu" liquid in glass bottles. With superior quality and unique preparations, the brand gained immense popularity but was sold in limited quantities in the then Madras State. This Kajal became so popular that the brand became synonymous with Kajal.

In 1958, the current promoters family headed by Late Sri A.V. Srinivasan acquired the business. The business expanded considerably with the launch of Kumkum (Bindi) preparations (Liquid Kumkum, Kumkum Paste, Kumkum Powder, Sticker Kumkum, Multi-color Kumkum liquid, Kumkum pencils), Eyebrow Pencils and Eyeliner liquid all under the Mother Brand . Gradually, the Firm expanded its range of products with attractive Plastic Containers and introduced the concept of Multi Coloured Kumkum in Liquid, Paste and Powder forms.

From 1960s the Firm expanded their sales in South India by appointing Distributors in Andhra Pradesh, Kerala and Karnataka. From mid 1970s, the Firm extended its marketing reach in North India by entering Maharashtra, Madhya Pradesh, Orissa and Gujarat.

In 1968, the Firm built an exclusive facility of 4500 Sq.Ft to produce Lamp Black from Vegetable Oils such as Gingili (Til) & Castor Oils with an installed capacity to burn 180 kgs of Oils per day and get adequate Lamp Black as per Traditional Ayurvedic Systems that are in vogue in INDIA over 1000s of years for the manufacture of Kajal.

Early seventies saw the introduction of liquid Kumkum in Plastic containers of different sizes. Matt Finish Kumkum was launched in Plastic Tubes in two sizes in mid seventies. Gradually the Brand gained the top position amongst the Trade & the consumers for these varieties; nearly 18 million pieces are sold/year in three sub brands Poornima, Divyaa and Pallavi.

Mid eighties saw the launch of Kumkum Stickers under Pallavi Brand. This was converted to a 2in1 pack selling double the quantity of Kumkum Stickers Spots in all sizes to the Consumers for the price of a single pack charged by all manufacturers. Thus, we were the originators of "Buy 1 Take 1 Free" concept in the country for FMCGs.