Arihant Automobiles

About Us

Masterline lubricants is situated at indrayani industrial estate, vill- takwe tal żmaval, near pune. The plant was designed as per world-class batch blending system. All equipments are meeting to the highest of industry standards. The plant has production capacity of 1800 tonnes per annum. Masterline is brand with global reach, the company is among the reputed manufactured of world class automotive and industrial lubricants. With tailor made solution for various market niches in addition to standard products. With comprehensive consulting and service programs, for hundreds of application ranging from lubricants for diverse automotive application to specialized products for various industries. The state of the art package of innovative products, interactive technical support and specialized customers service are the key the marking success of the company. The ultra modern plant extensively equipped laboratory and highly skilful team of technician combine together to produce specialized lubricants that keep with last changing technology and give best performance even under most severe condition. The corporate marketing strategy was to enter the retail automotive market by increasing product credibility in the commercial sector as the product range was extended and new generation additives were received. Masterline obtained a major share of automotive market by product excellence, advertising and promotional activity. Initially the company had its marketing operation in a couple of markets in the domestic scenario through a small dealer network . The same small platform has magnified today as a dealer distributor network of approx. 500 which is being effectively catered by a dedicated marketing executives.