Aura Herbal Wear

‘Aura’ is a dream venture of Arun Baid and Sonal Baid.

At Aura, our only dream is to offer options to each and every user to choose an herbal dyed textile over chemical dyed one, with no limitations to design, quantity, and quality.

Aura Herbal Textiles Ltd is certified by Global Organic Textile Standard (GOTS) for their all natural/herbal dyeing process. Certified organic fabrics, textiles and yarns are used as the raw material. Dyeing, weaving, printing all is done under keen supervision to maintain quality standards. Dyeing of fabrics up to 120’ width has been achieved. Even lengths of up to 1000 meters in different fabrics like voiles, poplins, twills, flannels, corduroys, denims, knits, silks is now achieved at Aura. Aura Herbal Textiles Ltd has beautiful color palette of earthy shades & various prints ensuring no waste is generated. All the solid & liquid waste is used as manure & irrigating their Farms.

“We Live and Dye Naturally”

Accomplishments

•	We had built a business out of recycling industrial waste.
•	We have a strong R&D background going back to 18 years.
•	We have designed a water re-cycling system for some of the textile process housing units. These system have proven to be very useful and viable for these units and is functioning successfully managing water waste of up to 1,00,000 liters/day. We have installed such system at Vishvakarma Textiles and Nirvana Processors, Ahmedabad.
•	We also provide consultancy for other units such as the steel industry.
•	We have devised the recycling of steel pickling waste at our own premises and did it for 5 years continuously with success.
•	We recycled numbers of toxic waste generating from dyes and chemical industries at our own premise.
•	We had 400 metric tons of storage at our factory for storing such waste (biggest of its kind in Ahmedabad) while recycling about 50 Metric Tons daily.
•	We have worked with Scanacon Industries (Germany) for their recycling projects. Love for environment. Passion for work.

To expand our business venture around an innovative process of producing herbal textiles and dyes. Thus help in preventing global warming and pollution related to textiles.

Turning experiments into excellence
After successfully experimenting in their kitchen to see if the process actually stains the fabrics, both Arun and Sonal got very fascinated and interested in natural dyeing.

Being an ancient technique, their first step was to visit and promote any dyer or craftsperson who was already using original techniques to process and dye the fabrics. After visiting the most known places and with just a peek in the dyers backyard they soon realized that if they needed the purity and quality that they desired they would have to initiate the entire process on their own and on their own premises.

Having a strong and keen sense of experimenting Arun on his own started experimenting with various plant material and minerals.

Having no background in textiles or dyeing processes, he needed to learn the difference between synthetic textiles and natural textiles. Each day got them more interested and committed to the natural dyeing process with which they had started associating very strongly.

By now Arun had started organically dyeing 2-4 meters of fabric .That is when Arun & Sonal decided to make some garments for themselves and see the feasibility of using these textiles they had created. After successfully using these fabrics as a part of their family's wardrobe for a couple of months, they decided it was time to bring this textile in the open market. To get people's imagination running and to show the usability of their textile and to educate people they held their first exhibition in November 2000, which had products designed by Sonal.

An overwhelming response from people interested in their textiles made them open their store in January 2001.

Since then they have participated in various exhibitions educating the buyers and making people aware of the availability and benefits of herbal textiles. They are also involved in institutional sales and are promoting their fabric amongst other brands and designers in different parts of the world. Today various textile and garment designers and manufacturers use only Aura textiles for their products.

The journey which started with mere 3 meters of dyeing a fabric in a small tub has today come a long way, achieving more than 5000 meters dyeing per day capacity with the help of contemporary machinery and innovative techniques. It is a yield of extensive research of many years and even today the experiments are on in order to develop a more accurate and consistent process and to eliminate the various limitations of herbal dyeing like color limitations, inconsistency etc. We are working towards incorporating completely Clean & green technology, with almost no carbon footprints.

•	AANVESHAN : We have been awarded with the ‘AANVESHAN’ trophy by the Indian Government for innovation where IIM has taken our project for the incubation. CIIE - Centre for Innovation Incubation and Entrepreneurship (www.ciieindia.org) is an initiative by IIM Ahmedabad to promote innovation and entrepreneurship by translating high tech and mass impact innovation in various disciplines of science and engineering into product, process and services. It facilitates incubation of new enterprise with innovative technologies by providing physical, technical, intellectual and networking support.
•	THE CULTURE COLLECTION AWARD for excellence in Style Category.

This was won at the Culture collection Exhibition & Fairs. These fairs are held twice

We at Aura are consciously aware of our responsibilities towards the society and thus try to contribute to its positive development in the following ways:

•  Compliance with local labour law
•  Statutory pay and working hours
•  The right to organise and bargain collectively
•  A ban on child labour
•  A ban on discrimination
•  A ban on forced labour
•  Health and safety in the workplace

EMPOWERMENT
We at Aura support various groups & NGOS who working for a cause that helps empowering.

-	Believe in empowering. We provide job works to NGOs working with riot affected, destitute and physically challenged women. We are closely associated with NGOs like Himmat, Apang Manav Mandal, Awaz and Gramshri for the same.
-	Hold Training workshops for women to teach them livelihood skills such as embroidery, stitching etc.

•  Hold Workshops with school children as part of awareness programs.

ENVIRONMENT
Our companies entire philosophy stands towards working towards eradicating synthetic chemicals from any colour industry that have contributed immensely towards AIR , WATER , SOIL POLLUTION resulting in global Warming.

Patent
A patent has been granted for the invention entitled A METHOD OF DYEING TEXTILE ARTICLE FROM MEDICINNALY RICH HERBS.

Certification
We are an integrated textile unit in India certified by GOTS whereby our weaving, sizing, dyeing and stitching units are certified.

GOTS - Global Organic Textile Standard
The overall aim of Standard was "to define world-wide recognized requirements that ensure organic status of textiles. From harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling in order to provide a credible assurance to the end consumer".

Processors and manufacturers shall be enabled to export their organic fabrics and garments with one certification accepted in all major markets.

The standard covers production, processing, manufacturing, packaging, labeling, exportation, importation and distribution focusing on compulsory criteria.
www.global-standard.org

Even though we at Aura do not use any chemicals, not even the ones permissible in GOTS standards, we have chosen GOTS to certify our processes only due to their world wide recognition.

InNaTex, Germany 2005 and 2006
InNaTex is the world’s leading trade fair for natural and organic textiles held twice in a year. Around 220 exhibitors and 1500 visitors from across 21 countries account for the constant growth of this fair. This is the only exhibition in Europe which focuses on textile in such a wide range. Featuring the latest colors, trends and styles, the fashion appeal of the collections plays a major role.
http://www.innatex.de

OTA, USA 2005 and 2007
OTA is the business association representing the organic industry in North America. It has approximately 1,550 members including growers, shippers, processors, certifiers, farmers associations, distributors, importers, exporters, consultants, retailers and others. Founded in 1985, OTA encourages global sustainability by promoting and protecting the growth of the diverse organic trade.
http://www.ota.com

International Garment Fair, Delhi
India International Garment Fair (IIGF) is one of the world’s largest and most popular apparel fair. A perfect amalgamation of fashion, design and quality, the India International Garment Fair is the ultimate destination for global fashion buffs and textile industry giants. This unique fair offers a mind-blowing collection of garments, fabrics & fashion accessories manufactured by some of India’s premier fashion and export houses.
http://www.cmai.info

Times Art Design Fair, Mumbai
It is presented by THE TIMES GROUP, India’s leading organizer. Trade shows of National and International repute showcasing designer wear, furniture and furnishings, stationery and office products, house wares and toys etc. It gives an opportunity to reach out to target audience through a refined exhibition. It is a perfect blend of creativity and perfection, looked forward by artists, craftsmen and designers from all over India and abroad.
http://www.infairs.com

ICCOA trade fair, New Delhi and Bangalore
ICCOA (International Competency Center for Organic Agriculture) is a knowledge centre and an interface organization in the organic agriculture sector. It also organizes India’s biggest Organic trade fair, "India Organic Trade Fair” that invites participants from the world of organic agriculture with a very broad spectrum of stake holding groups. The principle of organic agriculture focuses on Health, Ecology, Fairness and Care, and it promotes sustainability between human, land, animals and the entire eco-systems.
http://www.iccoa.org

INTEX
INTEX – International apparel fabrics & accessories trade fair is organized by Finesse Worldwide Expositions Pvt. Ltd. The event is a trade platform that has carved a niche of being a gateway to the emerging markets of South Asia. INTEX is aimed at facilitating focused and personal interaction between discerning fabric and accessories suppliers from India and overseas along with the foreign and domestic garment manufacturers. The event plays a pivotal role in the ever expanding market by providing a comprehensive platform for exchanging ideas and transacting business.

Aura Herbal Wear has been participating in various privately held Fairs & holding workshops all over India as a part of our awareness creating programs.

Enthusiasts. Experts.

Ms. Sonal Baid
Sonal Baid who successfully plays multiple roles of a homemaker, mother and a Director of “Aura” has the experience of working as an initiator with a wonderful international school. Her interest in getting involved with diverse projects arose after she attended a workshop on herbal fabric painting in school. Based on her strong desire for conserving environment she got fascinated and interested in the herbal dyeing process which in turn became the inspiration for Arun and “AURA HERBAL WEAR was born.

Sonal calls herself a designer by need, Sonal is a designer, who with her knack for designs (be it understanding or implementing the design) now heads the stitching and product development department besides being the Director of the company. Her other interests lie in working with various women empowering programs which gets Aura Herbal Wear closely associated with many NGOs for their various activities.

Mr. Arun Baid
Arun Baid’s expertise in herbal dyeing is the result of his interest in environment. His past experience of working with toxic chemicals and its adverse effects on human beings and environment lead him to the invention of this patented process called “herbal dyeing” which was very much inspired by his wife Ms. Sonal Baid who got this unique idea when she was in teaching profession.

Mr. Baid initially started researching and experimenting with various herbal dyeing techniques and it was only after extensive research he found out the correct methodology of the dyeing which was initially done on a very small scale but gradually he mechanized all the hand process and today “AURA” has achieved a significant success in bulk processing which was almost next to impossible through hand process.

Mr. M.L. Baid
Mr. M L. Baid has spent 35 to 40 years catering to textile industry from ginning, spinning, sizing and processing.

Mr. Baid maintains a firm foothold in finance and a strong commercial background. He was the executive director and manager at various organizations during his tenure. Currently, he is acting as the Chairman and handles financial and legal aspects of the company.

After beginning as a mere two people home project today & practically doing everything themselves, Aura Herbal Wear is now a strong workforce of 60 other people who are committed to innovation, excellence and perfection.

Our client list contains wholesale buyers, retail buyers, end consumers, hotels and spas and other textile companies.

We are associated with the Taj Spa Hotels as their brand identity supplying entire bath range, spa collection and home textile to various Taj spas in India as well as overseas.

We do job work for some of the renowned Indian textile companies and apart from that we are working with many fashion designers domestically as well as internationally also.

USA and European countries are the major market for our product. We are now diversifying our market to enter Middle East, Australia and Japan.