Bbs Electronics International Private Limited

Passives & Electromechanical Product

Telecom & Industrial Subsystem

Semiconductors

Modules

Aim / Vision / Mission

To understand the requirements of our Stakeholders and derive a path to achieve them using right tools and processes. To establish a culture of continuous improvement in the working methods & deliverables.

To be recognized as an organization that creates true intimacy with our Customers, Suppliers, Channel Partners and Employees. To continue enhancing our value and become a fundamental part of our direction and success.

Happenings / News / Press Coverage

by Kevin Morris

Darin Billerbeck looks out of place and restless in the dark, heavy, ostentatious ambiance of Lattice Semiconductor’s boardroom. Like a well-trained athlete donning his grandfather’s hat and cane, his energy bursts through the seams - fighting with the oppressive atmosphere that echoes the values of his predecessors. Lattice was once a house of hierarchy - a top-down, micro-managed, dictatorship where blame flowed downward and credit upward.

Today, the baroque trappings of the company’s tumultuous past are being cleared to make way for a cleaner, more welcoming future. Pieces of art that adorned the hallways as silent reminders to the passers-by that they were in the presence of power far greater than their own are being sold off - and ping-pong tables and discussion lounges are appearing in their place. Lattice is undergoing a cultural transformation of epic proportions, and evidence is everywhere you look.

The work environment isn’t the only thing changing under Billerbeck’s watchful eye. Decision-making is being pushed down into the rank and file - to the lowest levels that have both the confidence and the knowledge to execute them well. “If you have 80% of the information you need to make a decision, I don’t need you,” Billerbeck quips. “If you have 30%, I don’t want you.” This empowerment of the employees appears - from the outside, at least - to be a new thing at Lattice. One that would not have been in evidence even a couple of years ago. Today’s team seems to spend a lot more time looking outside the company at the customers and competition, rather than upstairs to the executive suites for guidance.

Darin Billerbeck took the helm at Lattice as President and CEO last October. In addition to an impressive resume of semiconductor-industry experience, he brings a youthful but sophisticated energy to the management levels of the historically stodgy company. Billerbeck served as President and CEO of Zilog from 2007 to last year, and before that he spent 18 years at Intel in various executive and management roles.

In just his first few months, Billerbeck has put a sharp edge on Lattice’s strategy. When talking with him, It becomes immediately clear that he is a hard-core semiconductor guy. Years of battling in the trenches of the volatile memory market have equipped him with a savvy perspective on treading the trail between commodity semiconductor and esoteric bleeding-edge technology. He seems to see Lattice as what it is - a fast follower in the FPGA market whose competitive differentiators come not from being the first on a new technology node, but from cleverly positioning products where they will take healthy bites out of larger competitors’ profits.

This is not to say that Lattice doesn’t innovate. They do. In fact, Lattice basically created the “mid-range” FPGA category that both Xilinx and Altera have now adopted. When Lattice rolled out the first low-cost FPGA with high-speed serial interfaces, they sent their larger competitors into a spin, trying to rapidly re-define the line between their expensive, high-end FPGAs with SerDes and their market-saturating low-cost FPGAs with conventional IO. Lattice has consistently looked at profitable market segments, designed better mouse traps specifically for those segments, and quietly raised victory flags over numerous applications in whose small ponds they had suddenly become the big fish.

	Fact Sheet Year of Establishment : 2007 Nature of Business : Manufacturer Major Markets : Indian Subcontinent

Contact Details

Company Name: Bbs Electronics International Private Limited Contact Person: Mr. Ashish Kumar Baliyarsingh Telephone: +(91)-(80)-42599999 / 42599999 Mobile / Cell Phone: +(91)-9886090702 Fax No: +(91)-(80)-42599900 Address: 934, 1st Floor, Mico Layout, 16th Main Rd, Btm 2nd Stage, Bengaluru, Karnataka - 560076 (India)