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The marketplace is the interface between product and consumer. All market and customer driven business enterprises therefore tailor their strategy, based on the marketplace. Against the backdrop of studying successful businesses in several countries, BDB was set up almost two decades ago. with the objective of providing world class management inputs to businesses in India like health care sector research, process industry sector research, electrical industry research, metallurgical sector research.As commercial enterprises have to be market and customer driven, BDB adopted the market management and research route.

Business research is an intricate. Involved in specialized subject and specialization cannot be mass produced. We therefore believe that in our business, small is beautiful. Any specialization needs expertise, dedication, commitment and enthusiasm. And of BDB, we pursue our specialization with a passion. Although we respect relevant foreign technology, we believe in our own education, training and wisdom, to analyze our own businesses. We believe in the energy of youth. We also believe in the innovation and creativity of youth, even if it has to be tempered with the maturity and experience of the old.

Today, intelligent and sustained hard work has set us apart. We have had the privilege of working for leading, savvy organization* - many of which are among the largest business houses of India - who have trusted us again and again. We have participated in setting up new businesses and in expanding existing ones. We have assisted in identifying new opportunity areas and in evaluating their short, medium and long term commercial potential. We have been involved in domestic markets as well as in international markets In industrial as well as in consumer markets. Our analysis has helped structure new organizations and restructure old ones. We have constituted a fine team, whose talent and honesty of purpose is beyond compare.

Our Client

Out client list of almost two decades makes us proud as professionals. We have researched for clients in the 'Industrial World'. From Engineering to Industrial chemicals, micro instruments to light, medium and heavy plants, equipments and machinery, products to systems & qualitatively and quantitatively. We have served discerning clients in the Automotive Sector. Not only for vehicles that are already on the road, but futuristic vehicles of visionary clients!. We have researched the vast Auto components business, including the even bigger after markets. Renowned MNCs, domestic companies large and small, and niche player; have all utilized our exceptional research capabilities time and again. The opportunity of working for clients producing consumer durables has been very special. We have researched entire businesses for an unending array of products; from small value home products to top end commercial products and services. Even soft analysis like Ad Impact measurement and such.

We have clients with specific interests in rural markets, companies in the agriculture, Pharmaceutical and health care sectors. Spread all over the country, they range from specialized single product companies to those with multiple product mix. From fertilizer manufacturers to Animal Feed producers! Harvesting machinery producers to tractor makers.

A very impressive list of Corporates have retained us to measure and monitor their Customer Satisfaction Levels using our own home grown software BDB Q-Samm. Geography has never limited us. Our global clients include large and established American, European and Singapore companies, who have prated our honest and forthright research effort. We are truly privileged to have had the unbelievable opportunities our clients have bestowed upon us. How many research companies have been fortunate to study and analyze completely new Township Concepts!. And all this accumulated expertise is now at your disposal.

Our People - Our Team

This team comprises graduates in engineering, science, statistics and commerce, most of whom have completed then post graduation in management sciences. Everyone in BDB is computer familiar. R V Krishnan, the Managing Director of the company, has had over 30 years of management experience in India and abroad. Apart from actively participating in every assignment, his expertise and counsel is available to each member of the company.

Every executive is selected with great core and analysis, with a long term view. And in such a way that each one merges into a specialized team. Those executives who operate from offices outside Pune, are specially expected to be self starters and independently motivated. Our company believes in empowered executives. Intellectual growth is another important aspect of our executive expectation. Freedom to express their professional talent is abundant. Experience from several successful projects are simulated for similar situations. BDB's strength lies in weaving different aspects of business into a winning fabric.

Customer Delight Cell has been an experiment of our company which aims at providing upgraded Reports as frequently as the customer desires, at a fraction of the original cost. Not only this, we also offer to renew or upgrade any research that a client may have carried out in the past ten years.

Finding Total Solutions Involves:

• Identifying new business opportunities
• Demand estimation and forecasting
• Identifying demand gaps and niche markets
• Export market identification and export potential studies
• Techno economic feasibility studies
• Analysis of consumer behavior, pricing and packaging as well as buying attitudes
• Employee training initiatives
• Pro & post advertising research, focus group discussions
• Corporate image studies
• Investigating client strengths and realigning them to meet the requirements of the market
• Research involving dealers, end users and potential customers
• Price sensitivity analysis
• Direct mailing, telemarketing, event management, dealer promotion

Implementation of recommendations of our company's analysis has been a satisfying aspect of our professional achievement. We have taken great pride in being associated with interests over several years. It has not only cemented relationships- So vital to BDB's long tern vision- but also given our executives hands on experience with implementation of new and challenging techniques. Just as we have engineers and management professionals as key members of the research and analysis team, we also have recognized statisticians to provide analytical back up to everyone In the company.

The direct marketing team is focused on creativity and speed. Implementing direct marketing tools quickly, without losing quality, is an important USP. They are also able to provide a research element in to our direct marketing projects. BDB has creative computer specialists, who can produce the most interesting presentation formats, for all assignments. There are some in our team at various levels - including top management - who work quietly in the background but whose contribution is really very substantial.

Conscious of the enormous knowledge and experience required in the management of business, BDB regularly taps top level executives of successful companies for their advise and guidance. BDB "Expert Panel" includes executives with specialist knowledge in specific fields, as in computers, plastics, medicine, agro products and many others.

Our Recognized Expertise

Over the years, BDB's client base has expanded to cover companies in all sectors of commerce. It has been our relentless endeavor to enlarge the role of conventional market research to full fledged business research like health care sector research, process industry sector research, electrical industry research, metallurgical sector research, agrochemical sector research, hvac sector research, industrial chemicals sector research and we have been rewarded for our effort.

In order to provide integrated inter management solutions to our clients, all our activities have to be closely interdependent. BDB therefore has a loosely constituted system of divisionalisation that allows for freedom of thought while ensuring functional focus. Our divisionalisation has been a product of client need. This segregation has been made keeping in mind the specific needs of each of the activities. Extensive field investigation with advanced analytical techniques are routinely deployed to evolve an accurate quantitative and qualitative analysis.

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