Well-spread and well-connected distribution network comprising 29 Depots, more than 1000 Dealers and over 4000 Retailer to ensure optimal delivery
Country-wide connectivity of depots through world-class ERP software adds to effective outbound logistics, inventory and receivable controls
Exports to some of the most demanding markets of the world
Also available Edge Cut Floor Tiles in large 397mm x 397mm format for that joint free look
Feted with many awards for performance including Certificate of Merit conferred by the President of India for meritorious performance in Exports
Keeps in touch with end-users, influencers and channel partners with regularly organised events, exhibitions and meets
Awards / Recognition
Awarded to Bell for the second time the special export award by CAPEXIL in recognition of its export performance
Vision & Mission
Vision:
To become the most preferred provider of tiling solutions.
Mission:
To delight every individual associated with Bell by providing innovative and quality product & services on an ongoing basis.
Team / Manpower
Mr. K M Pai-Managing Director
Mr. S R Vyas-Executive Director
Mr. A N Rangaswamy-President(Marketing)
Mr. G P Zala-General Manager (Accounts & Finance)
Manufacturing Facilities
It is located at Village Dora, Taluka Amod, District- Bharuch, Gujrat. The place is around 60 km away from Vadodara
This plant is the Registered Office of Bell Ceramics Limited
The commercial production of floor tiles started in the year 1988
From 26th March 1998, Single Fired Wall Tile production got started
In year 2005, Double Fired Wall Tile production was initialized with introduction of 10” x 13” designs along with Edge-cut (397 mm x 379 mm) Floor Tiles
The present capacity of plant is around 17,000 sqm per day
The Technology used in this plant is Wet Process
Roller Hearth Klin, Screen Printing, screen preparation, design development department and dark room
A full fledged in house die shop where all the dies are machined ground and finished
A Large spray Drier and Slip house department
A fully equipped R&D Division which continuously develops new designs, textures, colours and sizes of Wall and Floor Tiles keeping with the market trends
Current Product Sizes:
Wall Tiles: 200 x 300 mm, 295 x 445 mm
Floor Tiles: 300 x 300 mm,395 x 395 mm (Edge-cut)
Advantages:
Light in Weight, Excellent Sheen
Porous Body Hence has capacity to absorb water, which results in a strong grip on walls
Resistant to Bacterial growth hence suitable to areas like kitchens, bathrooms, pantries Hospitals, laboratories, swimming pools etc
Red body resulting in better quality and strength
Imported frits and Glazes resulting in Classy looks and world class quality
Facilities:
Roller Hearth Klin, well proven for single firing, fast firing
Screen Printing, screen preparation, design development department, and dark room
A full fledged in house die shop where all the dies are machined ground and finished
A Large spray Drier and Slip house department
A fully equipped R&D Division which continuously develops new designs, textures, colours and sizes of Wall Tiles keeping with the market trends
Raw Materials:
Primary raw materials required for manufacture of Floor tiles are various types of lays, quartz, Calcite/Woolastonoite, Frits, and Glazes
Most of the raw materials are easily available in Gujarat and in the neighboring state of Rajasthan
Bell uses natural gas as fuel right from the inception stages .The fuel is sourced from GAIL
Frits and Glazes are imported from abroad to give the world class quality and exotic look to the tiles
Products Range
Wide range of breathtaking products to suit various consumer preferences
Ceramic Glaze Wall Tiles. 200mm x 300mm
Ceramic Glazed Floor Tiles. 300mm x 300mm, 400mm x 400mm
Also available Edge Cut Floor Tiles in large 397mm x 397mm format for that joint free look
Bell is a pioneer in making Non-Skid Group-V Series, Floor Tiles in 300mm x 300mm, 400mm x 400mm & In Edge Cut – 397mm x 397 mm. These tiles are “Grandfather friendly & Grandson proof
Exhaustive product range with a wide range of designs, colours, patterns, surface finishes
ISO 9001:2000 and ISO 14001 manufacturing facilities strategically located near prime markets in India
Manufactured according to Comitee European De Normalisation (CEN).
Awards
Awarded to Bell for the second time the special export award by CAPEXIL in recognition of its export performance
MD's Message
Every Corporate Body Has a Vision.
The Vision Is What Makes The Organization Work …and Work extra hard to meet and exceed customer expectations.
Our Vision at Bell Ceramics is very simple – Homes Made Beautiful. Beauty, as the proverbial saying goes, is not just skin deep, or in our parlance, glaze deep.
A Beautiful home is an epitome of grace, subtlety, dignity as well as comfort.
Everybody at Bell works towards this vision.
Our products are made with the clear objective of providing that careful yet significant difference to the ambiance and aesthetics that you desire. And these products are available at every nook and corner of the country, very close to your home.
Feel free to get in touch with us at any of our branches or at our corporate headquarters. And provide us with opportunity to make your home beautiful.
K.M.Pai Managing Director
Plants
Two plants, strategically located near major Indian markets. One near Vadodara, Gujarat, Western India; other near Bangalore, Karnataka, Southern India
Vadodara plant has production installed capacity of 63.87 lacs square meters per annum of wall and floor tiles
Bangalore plant has an installed capacity of 82.13 lacs square meters per annum of floor tiles
Companys Philosophy of Corporate Governance
The Company strongly believes that good Corporate Governance is a pre-requisite for enhancing shareholders long term value. The Companys policies and practices are aimed at efficient conduct of business and effectively meeting its obligations to shareholders. The Company has been consistently improving transparency and accountability to all its stakeholders.
Code of Business Conduct and Ethics
Code of Conduct for Directors and Senior Management Personnel
Code of Business Conduct & Ethics
Introduction: This Code of Business Conduct and Ethics (the Code) has been adopted by our Board of Directors and summarises the standards that must guide our actions. While covering a wide range of business practices and procedures, these standards cannot and do not cover every issue that may arise, or every situation where ethical decisions must be made, but rather set forth key guiding principles that represent the Companys policies and establish conditions for employment at the Company.
Conflicts of Interest: Our employees, officers and directors have an obligation to conduct themselves in an honest and ethical manner and act in the best interest of the Company. All employees, officers and directors should endeavour to avoid situations that present a potential or actual conflict between their interest and the interest of the Company.
A conflict of interest occurs when a persons private interest interferes in any way, or even appears to interfere, with the interest of the Company, including its subsidiaries and affiliates. A conflict of interest can arise when an employee, officer or director takes an action or has an interest that may make it difficult for him or her to perform his or her work objectively and effectively. Conflicts of interest may also arise when an employee, officer or director (or his or her family members) receives improper personal benefits as a result of the employees, officers or directors position in the Company.
Quality of Public Disclosures: The Company has a responsibility to communicate effectively with shareholders so that they are provided with full and accurate information, in all material respects, about the Companys financial condition and results of operations. Our reports and documents required to be filed with or submitted to the Securities and Exchange Board of India, Stock Exchanges in India, Registrar of Companies and other regulatory agencies and our other public communications shall include full, fair, accurate, timely and understandable disclosure.
Compliance with Laws, Rules and Regulations: We are strongly committed to conduct our business affairs with honesty and integrity and in full compliance with all applicable laws, rules and regulations. No employee, officer or director of the Company shall commit an illegal or unethical act, or instruct others to do so, for any reason. The Company also disseminates information regarding compliance with the laws, rules and regulations that affect our business.
Trading on Inside Information: Using non-public information to trade in securities, or providing a family member, friend or any other person with a tip, is illegal. All non-public information should be considered inside information and should never be used for personal gain. You are required to familiarise yourself and comply with the Company�s Code of Conduct for Prevention of Insider Trading, copies of which are distributed to all employees, officers and directors and are available on the Intranet or from the Company Secretary. You should contact the Company Secretary with any questions about your ability to buy or sell securities.
Protection and Proper Use of the Companys Assets: Protecting the Companys assets against loss, theft or other misuse is the responsibility of every employee, officer and director. Loss, theft and misuse of the Companys assets directly impact our profitability. Any suspected loss, misuse or theft should be reported to a manager/supervisor or the Chief Financial Officer.
Waivers and Amendments: Any waivers (including any implicit waivers) of the provisions in this Code for executive officers or directors may only be granted by the Board of Directors and will be promptly disclosed to the Companys shareholders.
Code of Conduct for Directors and Senior Management Personnel
Introduction: The Board of Directors of Bell Ceramics Limited (the Company) adopt this Code of Conduct (herein after referred to as the Code) to assist Directors and Senior Management Personnel in fulfilling their duties to the Company. The directors are entrusted with responsibility to oversee management of the business and affairs of the Company. As the Companys policy-makers, the directors set the standard of conduct for all directors, officers and employees.
Corporate Business Opportunities: Except as described elsewhere herein, a director may engage in business so long as he/she does not pre-empt or seize a corporate business opportunity. A corporate business opportunity is (1) an opportunity in the Companys line of business or proposed expansion or diversification, (2) which the Company is financially able to undertake and (3) which may be of interest to the Company. A director who learns of such a corporate business opportunity and who wishes to participate in it should disclose the opportunity to the Board of Directors. If the Board of Directors determines that the Company does not have an actual or expected interest in the opportunity, then, and only then, may the director participate in it, provided that the director has not wrongfully utilized the Company's resources in order to acquire the opportunity.
Conflicts of Interest: Directors are expected to dedicate their best efforts to advancing the Company's interests and to make decisions that affect the Company based on the Company's best interests and independent of outside influences. A conflict of interest occurs when ones private interests interfere in any way, or even appear to interfere, with the interests of the Company. A conflict situation can arise when a director takes actions or has interests that make it difficult to perform his/her duties for the Company objectively and effectively. A directors obligation to conduct the Company's business in an honest and ethical manner includes the ethical handling of actual or apparent conflicts of interest between personal and business relationships.
Company Property: Directors have a responsibility to safeguard and properly use Company assets and resources, as well as assets of other organizations that have been entrusted to the Company. Except as specifically authorized, Company assets, including Company equipment, materials, resources and proprietary information, must be used for Company business purposes only.
Securities Laws: It is Company policy to make full, fair, accurate, timely and understandable disclosure in compliance with all applicable laws and regulations in all reports and documents that the Company files with, or submits to, the Securities and Exchange Board of India, the Stock Exchange, Registrar of Companies and in all other public communications made by the Company. Directors must abide by applicable Company policies and procedures designed to promote compliance with this policy.
Insider Trading: Directors are prohibited by Company policy and the law from buying or selling securities of the Company when in possession of material Unpublished Price Sensitive Information. Passing such information on to someone who may buy or sell securities (tipping) is also illegal. The prohibition applies to Companies securities and to securities of other companies if you learn material Unpublished Price Sensitive Information about other companies, such as the Companys customers or suppliers, in the course of duties for the Company. Directors are subject to additional requirements relating to reporting and effecting transactions in Company securities.
Wall Beauty Decorum Supplier of beautiful PVC chips which includes colored wall paper, room wallpapers, PVC flooring with special design, green PVC flooring, marble design PVC flooring and designer flooring.
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