What began as a teenaged boy's dream Bharani jewellers has over the years exponentially expended and evolved to become one of the most renowned silver jewellery stores in Tamil Nadu. Founded by k.Mohanasundaram, the first store, Bharani jewellers, opened its doors to the public on 10th March 1997. Started with the distinctive experience that he had gained by working in a local jewellery store in Erode, Bharani jewellers offered its customers a whole host of precious jewellery, yet made sure that silver remained the prime metal of focus and expertise.
From creating impressive and distinctive precious jewellery, Bharani jewellers later grew to open its first exclusive silver showroom in Erode in 2006. The now famous silver store, Bharani Velli Maaligai designs and creates the most unique silver jewellery thar caters to customers across all age groups.
Considered the numero uno silver jewellery brand in the city of Erode, Tirupur and the neighbouring districts, Bharani Velli Maaligai has to its credit numerous achievements, which includes the creation oft he Mega Kolusu, a mammoth anklet that weighs 50 kilograms. Currently awaiting review from the Guinness Book of world Records,this anklet, which is the first of its kind in the world, was opened for public viewing in the year 2008.
Over the years Bharani jewellers has branched out to include many jewellery initiatives other than their flagship silver jewellery store, Bharani Velli Maaligai. From the One Gram Gold showroom that was opened in the year 2006, the exclusive silver Anklet showroom that was opened in 2007 to the exclusive Gifts showroom opened in the year 2009, the Bharani Jewellers Group now has a commendable and distinctive position in the jewellery market in Erode and Tirupur. In Tirupur the brand has opened a multi-storeyed showroom that offers a massive collection of exclusive products in silver, One Gram Gold, Diamonds and Gift items with a floor dedicated to each category.