About UsThe second plant was built in 1980 in Bharuch in Gujarat to manufacture water coolers, deep freezers and bottle coolers. In the late 1990s with the software boom driving the economy, investments in manufacturing sector were dwindling. Manufacturing facilities started become an unviable proposition. As a result, a lot of manufacturing units had to be closed down. However Blue Star management was convinced that manufacturing would be an important driver in the value chain and was important for the company to be successful in the longer run. A new and exciting chapter began with the inauguration of a world-class factory in Dadra in July 1st, 1997. The project at Dadra was incorporated with state-of-the-art technologies, quality standards and manufacturing process with consultations from Rheem USA. After the success of Dadra, Blue Star has been able to transplant the manufacturing philosophy and attitude to the other factories at Thane and Bharuch as well. The two fundamental transformations of Blue Star's manufacturing took place in improving operational efficiencies and quality improvement resulting in competitiveness in terms of price and delivery. Blue Star remained competitive in the market where prices of airconditioning products fell constantly since the late 1990s. The introduction of world class manufacturing facilities coupled with IT, automation and an overall positive morale amongst the employees resulted reduction of manufacturing cost. | 
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