About UsLaunched in 1980, Cera is a pioneer in the sanitaryware segment in India. The first sanitaryware company to use natural gas, Cera has been on the forefront of launching a versatile colour range and introducing the bath suite concept. It also launched innovative designs and water-saving products. The twin-flush model launched in India by Cera for the first time, reduces the water needs of households considerably. WCs designed to flush in just 4 litres of water is another notable innovation by Cera.
Based in Kadi, Gujarat, Cera Sanitaryware Ltd. uses International technology, which has ensured Cera¿s superiority over others in quality. Established with an initial capacity of 3,600 MTPA, the plant has undergone several periodical upgradations and modernisations to expand to 25,000 MTPA.
To achieve growth in the rapidly changing retail market in the country, Cera, has launched its one of a kind Cera Bath Studios in Ahmedabad, Bangalore, Chandigarh, Kolkata, Cochin and Hyderabad, Mumbai. With the opening of the Cera Bath Studios, the discerning consumers, architects and interior designers can have full view of the Cera¿s premium ranges of WC¿s, Wash Basins, Shower Panels, Shower Cubicles, Bath Tubs, Shower Temples, Whirlpools, CP fittings etc. Cera Bath Studios will complement its existing network of 600 dealers and 5000 retailers. Several Bathrooms are displayed live, so that the customers can get a feel of Cera¿s vast range of products.
Having shown a growth rate of more than 25% since last 3 years, Cera Sanitaryware Ltd. today is the fastest growing sanitaryware company in India. For its contribution towards the industrial growth, Cera's ED 'Mr. Vidhush Somany' received "The Nirman Ratna Award" in September 2010. |
Code of ConductThis Code of Conduct (hereinafter referred to as the “Code” for the members of the Board of Directors and Sr. Officers of the Company) is laid down by the Board of Directors in line with the requirements of the amended clause 49 of the Listing Agreement as notified by SEBI.
The Code is aimed to set out the broad guidelines for the ethical business conduct by the Board Members and Senior Officials of the Company and ensure compliance with the requirements specifically under the revised clause 49 of the Listing Agreement with an underlying objective to discourage wrong practices and promote ethical conduct of the business of the Company. The Code is formulated in line with the interest of all the stakeholders of the Company namely, the shareholders, business partners and employees of the Company. The Code is applicable to the following persons, referred to as “Officers”: - All the members of the Board of Directors of Company
- Chief Financial Officer of the Company
- All functional heads and persons above that level
Ethical standards of conduct are critical to any business and accordingly, the Officers are expected to lay down a landmark practice which may be guiding to their respective team members in their conduct and behavior. Hence, all the concerned are requested to read and understand this Code, implement the standards sought for in their day to day operations and ensure compliance with all the applicable laws, rules and regulations, this Code and all applicable policies and procedures as are adopted by the Company to govern the Conduct of its employees in any manner or form whatsoever.
Nothing in this Code, in any Company’s Policies and Procedures, or in other related communications (verbal or written), creates or implies an employment contract or term of employment.
All the officers are requested to sign the acknowledgement part at the end of this Code and return the same to the Secretarial Department, indicating that they have received, read and understood and agreed to comply with the Code.
Honest & Ethical Conduct:
The Officers are expected to act in accordance with the highest standards of personal and professional integrity, honesty and ethical conduct while working at the Company’s premises, at offsite locations where the Company’s business is conducted, at Company sponsored business and social events or at any other place where officers are representing the Company.
An honest conduct is considered to be a conduct free from fraud or deception. An ethical conduct is considered to be a conduct confirming to the accepted professional standards of conduct. Ethical conduct includes the ethical handling of actual or apparent conflicts of interest between personal and professional relationships.
An Officer should act with integrity, responsibly and in good faith. Each Officer should seek to use due care in the performance of his duties in the best interests of the Company as a whole. He should act with competence and diligence. He has an obligation, at all times, to comply with the spirit, as well as the letter, of the law and of the principles of this Code. A suggestive list of do’s and don’ts for the Officers is given herein below though the same is warranted to not be considered as an exhaustive one and the interpretation of the professional and ethical conduct would depend upon the circumstances of each case which the Officer is expected to construe and interpret with his reasonable understanding and intelligence.
Key PersonnelBoard of Directors
- Mr. Vikram Somany, Chairman-cum-Managing Director
- Mr. Vidush Somany, Executive Director
- Mr. Sajan Kumar Pasari
- Dr. K N Maiti
- Mr. Shree Narayan Mohata
- Mr. Ashok Chhajed
- Mr.Govindbhai P. Patel
- Mr. Mahendra Kumar Bhandari, Director - Technical
Works:
- S K Ghatak, President (Works)
- V.K. Jain, Joint Vice President (Quality Assurance)
- Anil Kumar Punjabi, Joint Vice President (Production)
Marketing & Sales:
- Atul Sanghvi, President (Sales & Marketing)
Marketing:
- P. K. Shashidharan, Vice President (Marketing)
Export Sales:
- Gaurang Bhatt, General Manager (Export)
Sales Administration:
- B K Desai, Deputy General Manager (Sales Administration)
Finance & Company Affairs:
- R B Shah, President & Chief Financial Officer
- Narendra N Patel, Vice President & Company Secretary
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 | Fact Sheet | | | Year of Establishment | : | 1980 | | Nature of Business | : | Manufacturer, Exporter | | Turnover | : | Upto US$ 0.25 Million (or upto Rs. 1 Crore Approx.) |
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Contact Details| | Company Name:
| Cera India | | Contact Person: | Mr. N V Chidambaram | | Telephone: | +(91)-(79)-26449789
| | Mobile / Cell Phone: | +(91)-9374166450 | | Address: | Madhusudan House, Opposite Navrangpura Telephone Exchange, Off C G Road, Ahmedabad, Gujarat - 380 006 (India) |
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