Chandukaka Saraf & Sons Pvt. Ltd. is a family owned business. In India renowned established jewellery businesses, which were always family owned are typically known as Pedhi. Our Pedhi was established more than 175 years ago by the great great grand father of the present directors/owners at the place called Baramati, a township located at 100 kms from Pune in the state of Maharashtra, India. Pune with its close proximity to Mumbai (Bombay) is now turning out to be a metropolitan and is an upcoming IT hub. Baramati is famous as the constituency of one of the top political leaders of India namely Shri Sharad Pawar, it is equally famous for our Pedhi for giving gold ornaments in the purest form possible, till recently most of the ornaments were of a purity of 99.5% or 98% of gold i.e. 24ct or 23.5ct.
The Present Directors/owners of the firm are Shri Kishor Shah and Shri Atul Shah. Their grand father Shri Chandukaka was instrumental in attaining the initial fame. His hardwork and honesty paid rich dividends. He was an ardent devotee of the great Jain saint Shantisagarji Maharaj who took sallekhana (Samadhi) in 1955.His blessings are always with our Pedhi and guide us to give our best to the customers. Shri Chandukaka used to close the shop for a month and go on pilgrimage, but his customers would wait patiently and happily to purchase their gold and gold ornaments till he returned.
The fame of the Pedhi had reached all corners of Maharashtra and nearby states like Karnataka and Andhra Pradesh. It was said that a child or a blind person could walk into the shop and be assured of getting only the genuine gold at the right price.
The pioneering work of the earlier generations was ably given boost by Shri Jindatta the son of Shri Chandukaka. The sons of Shri Jindatt Chandulal Shah namely Shri Kishor Shah and Shri Atul Shah had the great vision to expand the business beyond Baramati, to achieve their aim they decided to adopt all latest management techniques without losing the great Indian traditional touch. This led to the training and employment of skilled, trusted and efficient workforce.
Chandukaka Saraf & Sons Pvt. Ltd. is a family owned business. Firm engaged in the business of Jewelers for the last 175 years. The firm has Principal place of Business at Baramati and a branch in Pune. The Business was set up by late Shri Chandukaka Shah in about 1837 and presently carried on by his grand sons Mr. Atul Shah & Mr. Kishor Shah under the able guidance of their father Mr. Jindatta Chandulal Shah who has an experience of over 60 years in this line. Hitherto the firm was concentrating only on its principal place at Baramati and as a traditional family business, the business activity was carried out with own family funds only. The firm has acquired a lot of goodwill and reputation in this line of business and has its customer base spread across different cities of entire Maharashtra and neighborhood states. The firm has acquired reputation for purity and design of its products and most of its customers are with the firm for past many generations. So high is the reputation and goodwill for purity & quality that many other Jewelers in other cities market /advertise their products as "Baramati Gold."