Charagh Din

About Us

Charagh Din, originally New Lord & Company, began in the year 1947. A couple of years later, this small tailoring shop was bought over by our enterprising founder Mr Arjan Daswani. And the rest, as they say, is history.

Within a short span of time, Mr. Daswani's vision and determination transformed the miniature boutique into a mega shirt store that today is one of the few established names in the Indian fashion community. Charagh Din is also famous for attracting celebrities from all over. Walk into the store and you gasp - it stretches across four floors and an area of 10,000 sq.ft.


At Charagh Din, we believe that success lies not in just meeting demands but above all, in innovating relentlessly. As a result, we've learnt to grow along with our customers. Setting trends and keeping in touch with the latest in local and international fashion.

Needless to say then, we automatically satisfy the strictest of quality checks and the most discerning of customers, alike. Charagh Din is truly a brand that's created out of pure love, and great passion. We work 365 days a year, reckoning each day as an opportunity. A test of our commitment to quality - the ultimate performance parameter for business success.