The genesis of "Chhabra 555 Fashions Pvt. Ltd." dates back to more than half a century. In 1954, Late "Shri. Krishan Lal Chhabra" established the foundation of Chhabra 555 Fashions Pvt. Ltd. The name originated from the plot number at which the foundation was laid, i.e. Shop No. 555. The small saree shop grew over years to become one of India's top wholesalers and retailers of Indian ethnic wear.
The product line of Chhabra 555 includes the entire gamut of Indian Ethnic Wear for Women including Sarees, Suit Dupattas, Lehangas and Fabrics. We also provide Readymade Dhoti, Scarf, Readymade Gowns and Unstitched Suit Dupatta, Lehenga and Kurti. We follow the tradition of providing distinctive products at the most reasonable prices by maintaining the same fixed Chandni Chowk rates at all its retail showrooms across the country. This is an attribute which no one else offers in the market and it is possible only because we employ villagers in rural India and sell products directly to people in the cities.
Chhabra 555 Fashions Pvt. Ltd. has made its presence felt all over NCR as well as various outstation locations in India.
Chhabra 555 has built relationships with customers spanning generations. In the event of an upcoming wedding, the whole family visits the showrooms, spends hours with our experienced customer service executives and purchases apparel for each person. The ability to meet the entire family's wardrobe a requirement, especially at the special occasion of one’s wedding is our niche area.
Chhabra 555 Fashions Pvt. Ltd. vision is to employ rural India and provide high quality fashionable garments at the most affordable prices directly to the consumers at large. The emphasis is on assisting the villagers and utilizing their resources in the best and most honest manner. We have strived to provide them all the assistance whether it is moral or financial. We have followed a very aggressive expansion plan across India and we plan to focus on this in the future as well. We will use additional resources to build a network of stores across the country. We will leverage our established supplier base, strong distribution network and effective accounting mechanisms to spur this growth. Our branding as a mass player will further support our endeavours.
Chhabra 555 is now making an international foray and we intend to establish a strong dealership network across selected countries. We are searching for strong business partners as Master Franchisees for different parts of the world that includes - U.S.A, Canada, U.K., Middle East, Australia, etc. We are looking for potential business partners who share our vision and passion to grow the brand and business to greater heights.
Apart from the retail format of ethnic wear we are coming up with completely new retail format related to bridal accessories named "ORNATES". This retail format will start in a few months time and will have a product line ranging from handbags to jewellery.
We have conducted extensive customer profiling over the years and now we manufacture different product lines to meet the modern customer’s standards in variety and individuality of choice. Each product line corresponds to the demands for stylistic variety, as it is created by its own carefully selected team of designers, who translate the individual lifestyle embodied by the respective line for the specific target customer. The designer lines are clearly differentiated by their pricing concept, which in turn reflects the materials, utilized the product finishing and the visual detailing of the various models.
We have implemented highly advanced accounting and inventory solutions. All primary dealers are linked through our customized enterprise resource planning mechanism developed for managing these key relationships effectively. All orders from these dealers are received online and forwarded to the specialized distribution team. In spite of the large number of inventory pieces in our stores (approximately 1 lakh units) and resultant SKUs we deal in, each and every product is photographed and bar coded individually. The purchase date of each product line in a store is tracked according to various parameters like supplier, colour, material, etc. and subsequent stock movements are effected between stores periodically to maintain the best mix of products as per the particular stores requirements.
We have also instituted several internal monitoring mechanisms to maintain effectiveness and efficiency in processes. Checklists have been developed to track multiple practices. A case in point would be the feedback forms which the regional managers mandatory fill after each store visit, on various parameters like visual merchandising, staff attitude, compliance to uniform norms, hygiene, stock handling, etc.
For International buyers, orders are shipped and delivered through international courier companies and/or International speed post only. For domestic buyers, orders are shipped through registered domestic courier companies and /or speed post only. Orders are shipped within 45 days or as per the delivery date agreed at the time of order confirmation and delivering of the shipment subject to Courier Company / post office norms. Chhabra 555 is not liable for any delay in delivery by the courier company / postal authorities and only guarantees to hand over the consignment to the courier company or postal authorities within a maximum45 days from the date of the order and payment or as per the delivery date agreed at the time of order confirmation. It is our aim to deliver the products to you as soon as possible.
Kindly note that in case of all orders, Chhabra 555 will be responsible for handing over the products to the courier companies on behalf of the buyer/consignee. It shall be assumed that the order is for personal use only, until and unless otherwise specifically indicated by the buyer/consignee.
Chhabra 555 is in no way responsible for any damage to the order while in transit to the buyer. However, to counter such mistakes we have fully insured all our shipments. In case of damage to your shipment in transit, we will contact you and either replace your product, if the same is available with us, or refund your entire amount back. To ensure reliability we only use reputed courier companies like Fedex or Gati and provide you with the corresponding tracking number as well.