Chhabra 555 Fashions Pvt. Ltd.
Chhabra 555 Fashions Pvt. Ltd.


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The Beginning:

The genesis of "Chhabra 555 Fashions Pvt. Ltd." dates back to more than half a century. In 1954, Late "Shri. Krishan Lal Chhabra" established the foundation of Chhabra 555 Fashions Pvt. Ltd. The name originated from the plot number at which the foundation was laid, i.e. Shop No. 555. The small saree shop grew over years to become one of India's top wholesalers and retailers of Indian ethnic wear.

The product line of Chhabra 555 includes the entire gamut of Indian Ethnic Wear for Women including Sarees, Suit Dupattas, Lehangas and Fabrics. We also provide Readymade Dhoti, Scarf, Readymade Gowns and Unstitched Suit Dupatta, Lehenga and Kurti. We follow the tradition of providing distinctive products at the most reasonable prices by maintaining the same fixed Chandni Chowk rates at all its retail showrooms across the country. This is an attribute which no one else offers in the market and it is possible only because we employ villagers in rural India and sell products directly to people in the cities.

The Present:

Chhabra 555 Fashions Pvt. Ltd. has made its presence felt all over NCR as well as various outstation locations in India.

Chhabra 555 has built relationships with customers spanning generations. In the event of an upcoming wedding, the whole family visits the showrooms, spends hours with our experienced customer service executives and purchases apparel for each person. The ability to meet the entire family's wardrobe a requirement, especially at the special occasion of one’s wedding is our niche area.

The Future:

Chhabra 555 Fashions Pvt. Ltd. vision is to employ rural India and provide high quality fashionable garments at the most affordable prices directly to the consumers at large. The emphasis is on assisting the villagers and utilizing their resources in the best and most honest manner. We have strived to provide them all the assistance whether it is moral or financial. We have followed a very aggressive expansion plan across India and we plan to focus on this in the future as well. We will use additional resources to build a network of stores across the country. We will leverage our established supplier base, strong distribution network and effective accounting mechanisms to spur this growth. Our branding as a mass player will further support our endeavours.

Chhabra 555 is now making an international foray and we intend to establish a strong dealership network across selected countries. We are searching for strong business partners as Master Franchisees for different parts of the world that includes - U.S.A, Canada, U.K., Middle East, Australia, etc. We are looking for potential business partners who share our vision and passion to grow the brand and business to greater heights.

Apart from the retail format of ethnic wear we are coming up with completely new retail format related to bridal accessories named "ORNATES". This retail format will start in a few months time and will have a product line ranging from handbags to jewellery.


Company Profile

Basic Information
Nature of Business
Exporter
Additional Business
  • Supplier
  • Wholesaler
  • Trader
Year of Establishment
1954
Ownership Type
Private Limited Company
Total Number of Employees
101 to 500 People
Company USP
Primary Competitive Advantage
  • Experienced R & D Department
  • Good Financial Position & TQM
  • Large Production Capacity
Packaging/Payment and Shipment Details
Payment Mode
  • Cash
  • Cheque
  • Credit Card
  • DD
  • Online
Shipment Mode
  • By Air
  • By Cargo
  • By Road

Our Vision

  • To become the ambassador of Indian culture by taking Indian Ethnic Wear for Women to every nook & corner of the world
  • Our collections take this vision forward with ensembles ranging from traditional Banarasi silks to contemporary net sarees in a multitude of colours



Our Mission

  • To keep the Customer at the center of all business decisions
  • To achieve 10% market share in key markets by 2015
  • To build a process driven culture in order to maximize productivity and cost efficiencies



Our Values

  • Fairness in all our dealings
  • Transparent and Law Abiding
  • Capable and Adaptable
  • Drive for Effectiveness



Our Culture

  • Willingness to Learn
  • Discipline in Actions
  • Result Oriented
  • Customer Centric



Corporate Social Responsibility

Corporate social responsibility has long been an essential part of our business. At Chhabra 555, we undertake complete responsibility for our actions, and in turn its impact on all stakeholders - employees, consumers and environment. Over the years, we have promoted public interest and encouraged community growth and development.

By providing resources to run small manufacturing units in economically backward villages (e.g., Mau NathBanjan, Mubarakpur, Madanpura, Pilikothi, Kanchipuram, Dharmavaram, Aarnee, Selam), we provide employment to thousands of workers in rural India. For over half a century, we have provided employment to rural workers who live in kachcha houses and were previously engaged only in agriculture. We have educated rural workers about the finer nuances of their craft and provided them designs, guided them about alternative sourcing options available, and got products made from them as per our internal market studies.

As such, agricultural workers have been able to supplement their otherwise meager income. Over the years, we have seen new generations of workers from the same community getting more educated and bringing in relatively more advanced forms of operation. We will continue to expand our rural employee network as we expand and grow over the years, constantly making a very small contribution, to rural upliftment.

In addition, corporate self-regulation and ethical business policies form the cornerstone of Chabbra 555's conscience-focused ideology. Management accounting processes are extremely transparent, and business performance is periodically recorded to all internal stakeholders. As part of our 5-year strategy, we plan to focus even more on corporate social initiatives and environment friendly activities.



Innovations

We have conducted extensive customer profiling over the years and now we manufacture different product lines to meet the modern customer’s standards in variety and individuality of choice. Each product line corresponds to the demands for stylistic variety, as it is created by its own carefully selected team of designers, who translate the individual lifestyle embodied by the respective line for the specific target customer. The designer lines are clearly differentiated by their pricing concept, which in turn reflects the materials, utilized the product finishing and the visual detailing of the various models.

 

We have implemented highly advanced accounting and inventory solutions. All primary dealers are linked through our customized enterprise resource planning mechanism developed for managing these key relationships effectively. All orders from these dealers are received online and forwarded to the specialized distribution team. In spite of the large number of inventory pieces in our stores (approximately 1 lakh units) and resultant SKUs we deal in, each and every product is photographed and bar coded individually. The purchase date of each product line in a store is tracked according to various parameters like supplier, colour, material, etc. and subsequent stock movements are effected between stores periodically to maintain the best mix of products as per the particular stores requirements.

 

We have also instituted several internal monitoring mechanisms to maintain effectiveness and efficiency in processes. Checklists have been developed to track multiple practices. A case in point would be the feedback forms which the regional managers mandatory fill after each store visit, on various parameters like visual merchandising, staff attitude, compliance to uniform norms, hygiene, stock handling, etc.



Shipping Delivery Policy

For International buyers, orders are shipped and delivered through international courier companies and/or International speed post only. For domestic buyers, orders are shipped through registered domestic courier companies and /or speed post only. Orders are shipped within 45 days or as per the delivery date agreed at the time of order confirmation and delivering of the shipment subject to Courier Company / post office norms. Chhabra 555 is not liable for any delay in delivery by the courier company / postal authorities and only guarantees to hand over the consignment to the courier company or postal authorities within a maximum45 days from the date of the order and payment or as per the delivery date agreed at the time of order confirmation. It is our aim to deliver the products to you as soon as possible.


Kindly note that in case of all orders, Chhabra 555 will be responsible for handing over the products to the courier companies on behalf of the buyer/consignee. It shall be assumed that the order is for personal use only, until and unless otherwise specifically indicated by the buyer/consignee.


Chhabra 555
is in no way responsible for any damage to the order while in transit to the buyer. However, to counter such mistakes we have fully insured all our shipments. In case of damage to your shipment in transit, we will contact you and either replace your product, if the same is available with us, or refund your entire amount back. To ensure reliability we only use reputed courier companies like Fedex or Gati and provide you with the corresponding tracking number as well.



Cancellation & Refund Policy

Cancellation by Customer : Chhabra 555 believes in helping its customers as far as possible, and has therefore a liberal cancellation policy. Under this policy:

 

  • Cancellations will be considered only if the request is made within 24 hours of placing an order. However, the cancellation request will not be entertained if the order has already been billed and the process of shipping them has been initiated.
  • There is no cancellation of orders placed under the Same Day Delivery category.
  • No cancellations are entertained for those products that Chhabra 555's marketing team has obtained on special occasions like Pongal, Diwali, Valentine`s Day etc. These are limited occasion offers and therefore cancellations are not possible.

Cancellation by Chhabra 555 :
Please note that there may be certain orders that we are unable to accept and must cancel. We reserve the right, at our sole discretion, to refuse or cancel any order for any reason. Some situations that may result in your order being canceled include limitations on quantities available for purchase, inaccuracies or errors in product or pricing information, or problems identified by our credit and fraud avoidance department. We may also require additional verifications or information before accepting any order. We will contact you if all or any portion of your order is canceled or if additional information is required to accept your order. If your order is cancelled after your credit card has been charged, the said amount will be reversed back in your Card Account. In case of cash-on-delivery, the cancelled portion will not be charged. Fraudulent /Declined Transactions.

Our payment gateway constantly monitors the user`s account in order to avoid fraudulent accounts and transactions. Chhabra 555 reserves the right to recover the cost of goods, collection charges and lawyers fees from persons using the website fraudulently. Chhabra 555 reserves the right to initiate legal proceedings against such persons for fraudulent use of the website and any other unlawful acts or omissions in breach of these terms and conditions. In the event of detection of any fraudulent or declined transaction, prior to initiation of legal actions, Chhabra 555 reserves the right to immediately delete such account and dishonour all past and pending orders without any liability. For the purpose of this clause, Chhabra 555 shall owe no liability for any refunds. Return / Exchange Policy.

Each garment ordered online is individually created, crafted and designed perfectly in accordance to the specifications provided. As a result, we follow a "No Return No Exchange" policy to aid us in delivering the very best and latest in Indian fashion.

Kindly be informed that Chhabra 555 will not be able to refund or exchange any online sales at www.chhabra555.com under any circumstances. Chhabra 555 firmly believes that all customers who order online are aware that colors seen on a monitor may be slightly different as compared to the color of the actual outfit ordered. Chhabra 555 trusts and has faith in its customers or making its online venture successful so that every year Chhabra 555 can deliver and probably exceed customer expectations.



Privacy Policy

his privacy policy sets out how Chhabra 555 uses and protects any information that you give us, when you use this website.

Chhabra 555 is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Chhabra 555 may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st October 2011. What we collect.


We may collect the following information:

  • Name and job title
  • Contact information including email address and phone number
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

 

  • We use the information for maintaining our internal records
  • We use the information to inform you about our goods and services and delivering the same to you
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information, which we think you may find interesting, to the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests

Analysis and reporting : Chhabra 555 uses reporting software that allows us to analyze the amount and type of member traffic we get on our Website. We use this data to make improvements to your shopping experience and to ensure that we have enough capacity to properly serve all of our members. The software provides aggregate reporting information to Chhabra 555 only. No personal or personally identifiable information is gathered or used for this process. Exceptions.

Chhabra 555 may be forced to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when Chhabra 555, in its sole discretion, deems it necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply our Website terms of use. Personally identifiable information may be transferred as an asset in connection with a merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale, or other change in control.







Contact Us
Chhabra 555 Fashions Pvt. Ltd.
Ms. Asheeta Chhabra (Head - Business Development)
Shop No. 555, Katra Ashrafi, Chandni Chowk
Delhi - 110006, India

Contact via E-mail



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