M. I. R. C. Electronics Limited Onida

Superior quality is the cornerstone of every Onida product. The rigorous practices and procedures aim at maintaining the highest quality standards at all times. It believe that a satisfied Onida consumer is one who takes pride in ownership of the products and always recommends Onida.

The company is committed to quality and strives for a continuous improvement through innovation and human development to give the customer better value for money always.
All quality norms followed are continuously upgraded taking into account changing customer needs.
The TQM movement being practiced has enabled process innovation. Due emphasis is given to prevention driven activities through feedback obtained from all over.
Product reliability tests are performed with total compliance to international quality assurance standards.
The above processes have lowered quality problems and helped improve customer satisfaction.
Research and Development
Onida recognizes that a vigorously intelligent research initiative works at two ends: cost reduction through effective process improvement and value-addition through a sustained ability to put innovative and customised products in line with customer needs.

Movie-like experience to TV Programs with Onida KY Theatre, a home theatre built into a television, the first such launch in the Indian television industry. The product provides a 5.1 Channel output, independent of whether the source was a mono, stereo or 5.1 channel Dolby stereo recording, done for the first time anywhere in the world.
High picture clarity with DVMC (Digital Velocity Modulation Circuit) technology, one of the best in the world, ensures uniform scanning at the centre and corners - the ultimate in flat TV technology with Onida Black.
Digital sound with the indigenous efforts of the in-house R&D team helped create the KY Inside technology which has become an industry benchmark in acoustic engineering for televisions.

Sustained efforts by the team have helped Onida to create a strong presence in technology-heavy product categories including Plasma and LCD TV''s and presentation products.

Onida''s principal assembly operations are conducted in a state-of-the-art plant at Wada, 80 kms from Mumbai. The plant in Delhi caters to the production requirements for the Northern region. The network of 33 branch offices, 208 Customer Relation Center''s and 41 depots across India ensuring that Onida products are available on retail shelves.

At Onida, it recognize that it can strengthen the competitive edge if we produce as much as possible from a given capacity at the lowest possible cost. It reduced the time it takes for a single color television to be produced from 20 seconds to 12 seconds and increased the capacity from 0.5 million to 1.2 million sets during the year under review.

In 2002-03, using the existing infrastructure, a decisive step forward was taken by entering into the manufacture of washing machines and air conditioners at the Wada factory.

A team of 75 Engineers are at work at the Onida R&D centers in Mumbai and Delhi developing products at the forefront of technology meeting customer expectations.