The Bindra Motors (P) Ltd. was founded in the Year 1921 by Shri L.S.Bindra at Lahore.
After few years, the company became one of the leading Importers of Automobile Parts in India.
Shri Late L.S.Bindra, started business career with certain principles such as:-
1. To source and market quality Auto Parts to the traders and users.
2. To always try to upgrade the products with latest technology for the benefit fo the users.
3. To maintain reasonable profit of margin through fair dealing.
4. To gain confidence of the customer through quality products and better services.
5. To think of a customer as an extended arm and part of the organisation.
In the year 1960, the Company took up the distributorship of Mahindra Sintered Products Ltd. belonging to Mahindra & Mahindra Ltd., largest manufacturer of Sintered Bushes and components in the world. The Company is in collaboration with G.K.N.-U.K.
In the year 1965, the company became the distributor''s of Dr. Beck & Co. (India) Ltd. leaders in Insulating Varnish & Epoxy Resins in India. Now a part of Schenectady group of Companies U.S.A. A few years back the Company became the distributor of Commutators manufactured by M/S Sahney Commutators (P) Ltd. known for their quality throughout India. The Company is in collaboration with Kirkwood Ltd. U.S.A.
The above products are successfully marketed by the Company in North India and won laurels year after year since 1961.
In the year 1996, the Company ventured into Exports of Auto Parts and in very short period have established a very strong base in the Export field in few countries.
To give a strong backup, the Company started an Export oriented manufacturing unit for Auto Electrical components, under the trade name of "DART". These Auto Electrical Parts are of International standard and are being well accepted in the International market.
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