VVD & Sons Private Limited

Incepted in the year 1942, we VVD Sons Private Ltd are one of the established private limited companies, which is actively engaged in the manufacture, export and supply of fresh and pure coconut oil. Our large assortment includes agro food products such as edible oil, chili powder, turmeric powder, vermicelli, coriander, asafoetida powder and basmati rice. The foundation stone of the company was laid by Mr.V.V. Danushkodi in Tuticorin, Tamil Nadu , with an objective to cater the requirements of global clients for fresh coconut oil and other agro based products. Under the guidance of our mentor Mr. Shri Nithyanandham, we have grown leaps and bounds. The efforts of our mentors are directed towards the continual improvement of the products range and skills of the employees, which results in the satisfaction of our clients not only in the domestic market but in the international market as well.

Through our range of qualitative products, we have set a strong foothold in terms of market presence across the globe. We have developed amicable relationships with our channel partners and thus have a wide distribution network. Our goodwill with these partners has enabled us in catering to the requirements of plus 456 distributors and retail outlets across the region of Southern India covering the market regions of Tamil Nadu, Andhra Pradesh and Karnataka.

We are the leading suppliers and exporters of white basmati rice and indian cooking spices.

“We aim at understanding the requirements of our clients and fulfill consumer expectations through products, which deliver satisfaction. Our approach to fulfill our client's requirements within a stipulated frame of time is the core of our mission”

Our mentors have keen business sense & formulates effective business strategies to enhance the profitability of the company. Our management also ensures to develop the skills of the employees by delivering continual training programs from time to time. We are presently engaged in the process of identifying and pursuing the correct and effective sales and distribution structure for each state in India. Also with the help of mass media as a strong promotional tool, we aim at enhancing the sale of the products. Following the core of our business strategies, we are committed to achieve the targeted turnover of Rs. 250 crores by the year 2009. We take product development initiatives and formulates effective strategies to expand base. Our products development phase includes:

• Comprehensive research and analysis of the market and target audience
• Processing the products to meet the client's satisfaction levels
• Focus on stringent quality of the products

We offer a wide assortment of coconut products such as oil, which is both used for cooking and also acts as a great nutrient for hair. The small molecular structure of coconut oil allows for easy absorption through the skin, giving it a soft and smooth texture. It is ideal for the relief of dry, rough and wrinkled skin. Coconut oil as an edible oil is widely used across varied South Indian states. The advantages of using coconut oil are well known. Plenty in lauric acid, coconut edible oil has anti-viral, antibacterial and anti-fungal properties. It is also effective in lowering the viral load of HIV/AIDS patients. Widely used by thyroid sufferers to increase body metabolism and to lose weight, we ensure that these are processed under utmost hygienic conditions. Besides this, we also offer chili powder, turmeric powder, vermicelli, coriander, asafoetida powder, cooking spices and basmati rice.

Ensuing quality at each level of the production process, we have earned the goodwill from our clients spread across the globe. Our sincere efforts towards the development of the products and then their timely deliveries at the final destinations keeps us ahead of our competitors in the industry. Having set a strong foothold in the domestic market, we have also marked the excellence of our range in the international market of Middle East, Malaysia and Singapore.

An ISO 9001:2000 certified, quality committed organization, we follow an integrated quality management system. As a part of this quality management system, we have formulated certain quality objectives and policies and are committed to abide with them so as to offer our client's complete satisfaction. The following are the pre-laid quality objectives of the company:

• Providing products in their most natural and pure form
• Maintaining amicable relationship with vendors and establishing a progressive working relationship.
• Constantly upgrading the value of our products and fulfilling the growing expectations of our consumers.
• Conducting internal audits for assuring smooth functioning

These above mentioned quality objectives could be met by implementing a dynamic system to address and aid business objectives and improvements in internal audits and necessary RCA and C&P.

VVD Exports, a division of the VVD & Sons (P) Ltd aims at catering to the global demands of food ingredients, food preparatories and processed foods. Our target segment includes importers and wholesalers, super markets, grocery and provision stores, and restaurants. In addition to our traditionally manufactured coconut oil, we are also in a position to source and supply quality food ingredients and food preparatories such as spices and spice powders, masala powders, food mixes, instant foods, pulses & dhalls, basmati and non basmati rice, wheat and wheat flour, all types of edible oil, etc This makes VVD Exports a one stop shop for all your requirements which relates to the ethnic Indian kitchen, or for that matter, any other kitchen of the world. With a convergence of global culture and the expansive food eating habits, there are no limitations to creativity in cooking. We work towards giving you quality food products at competitive prices from India.

We have a separate logistic division, which assists us in fulfilling specified hygiene factors to maintain smooth functioning and coordination between the TPUs and its distribution network. It works as an effective connect between the teams of sales and operation. The logistic system manned by a team of personnel effectively monitors and ensures the below mentioned aspects such as:

• Ensuring there is no stock out situation
• Maintaining STRs at C & F Agents.
• Meeting sales requirements of SKUs week-wise.
• Effectively reaching DBs from the TPU quicker and cost effectively.

Further, we also take care of the packaging of our products and ensure that these are packed through automatic machines without manual handling. This ensures pure coconut oil of the highest quality reaches at the final destination.