In July 1945, two young brothers P.P Chhabria and K.P Chhabria came to Pune from Karachi in search of a livelihood and within six months set up a small shop selling electrical cables. The retail business became quite successful. A sizeable order in the mid 1950s from the defence department for wire harnesses for trucks and tanks bolstered their confidence and they decided to manufacture cables,themselves. Starting as a small scale industrial unit in 1957,they manufactured PVC insulated cables for the automobile industry. Finolex brand was born from Fine and Flexibles and O with an electric arc across it signifying the electrical cable business the company was in. Their relentless search for growth and doughty perseverance saw them through some difficult times and in 1972 the enterprise turned into a limited company.