ASR HERBALS, a part of ASR Group was established in the year 1997, with the objective of processing the dried leaves of Stevia rebaudiana,the magical herb of Paraguay, commonly known as Honey leaf. MADHU PATRA is the name we have coined for this herb for the indian market and is known as Madhu Parani in Marathi, Madhu Patri in Telgu and Seeni Tulsi in Tamil. We are proud to be India's first Herbal company dedicated to the processing, and value addition of Stevia. Our products are available in the market in the brand name of STEVIER which has a PFA manufacturing and marketing license vide PFA 1073. Stevia is a zero calorie sweetener and leaves of this plant when dried are 20 to 25 times sweeter than cane sugar. Leaves contain seven different di terpene glycosides of which the most important are stevioside and rebaudioside. Di terpene glycosides skip insulin pathway and end up as calorie free sweeteners. Steviosides are stable at 180 degree C, hence they find several applications in the food and beverage industry. Stevia leaf extracts can be used to sweeten beverages like coffee, tea, fruits juice,food products like baked products, chocolates,indian sweet delicacies etc. Stevia leaves are also known for their excellent skin tightening properties,in addition to their use as anti oral bacterial,reduction in hypertension,digestive properties and cardio tonic properties.



