A flagship company of the Aditya Birla Group, is structured into two strategic businesses, Aluminum and Copper and it is an industry leader in both. A metals powerhouse with a turnover of US$ 14 billion, it is the world's largest aluminum rolling company and one of the biggest producers of primary aluminum in Asia. Its copper smelter is today the world's largest custom smelter at a single location. Established in 1958, it commissioned its aluminum facility at Renukoot in eastern U.P. in 1962 and has today grown to become the country's largest integrated aluminum producer and ranks among the top quartile of low cost producers in the world.