Online B2B marketplace IndiaMART.com has appointed Quasar Media as its digital agency on record. According to IndiaMART.com, Quasar will be responsible for its digital marketing campaigns, media planning and media buying.

"Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively," Dinesh Agarwal, Founder and CEO, IndiaMART.com, has said.

According to Agarwal, IndiaMART.com has allocated a budget of about Rs 25-30 crore for advertising and marketing activities in the current fiscal year. And the company plans to route about 50 per cent of its total advertising and marketing budget to the digital medium.