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We have achieved good results in the domestic market with the support of IndiaMART.com.
Mr. Vijayan Nair (CEO)
Tirupur23rd May, 2011
Embro Lines Apparel's Success Story
The apparel industry in India is considerably diversified on the basis of fashion, climate, region and culture. The importance of the industry largely rests on its contribution to India's industrial productivity and employment generation. The sector plays a vital role in the economic development of the country.
In a highly volatile environment where consumer preferences change drastically owing to changing fashion, one name that stands out is Embro Lines Apparel. It manufactures knitted garments like kids wear, ladies tops, ladies jacket, men's printed round neck t-shirts etc. Its identity are its unique designs that have created a stir in the market. This popularity can be attributed to its twin strengths that are its experienced team and the robust infrastructure.
Embro Lines has followed the path to success since its inception because of one man who guided the company to accomplish various feats. His name is Mr. Vijayan Nair. Playing the central character in this success story, he has been instrumental in creating a name for the company. This was largely possible because of various marketing activities undertaken, one of which was associating with online B2B marketplace. He says, “IndiaMART.com is one of the leading web portals. They have helped in achieving our goals and targets constantly.”
The company has been with IndiaMART.com since 2009 and avails services of MDC, Trust Seal. It is also renewal customer of its Buy Leads service service.
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