The flag has been flying high for Raj Surgical Works since it was hoisted in 1991. It firmly stands on its belief of providing flawless products to its clients which has helped them grow leaps and bounds. The company is a prominent name in manufacturing and exporting of orthopaedic implants and instruments and is headed under the dynamic leadership of Mr. Krish Kumar, Business Manager. “We started our business in 1991 with a small capital,” says Mr. Kumar.

During their initial years of operations, the company faced many hurdles. The company operating on low cost faced many challenges in taking their products to people and felt that they were left behind in absence of a marketing strategy. “Initially, we had many problems in marketing our products and reaching out to new customers.” shares Mr. Kumar.

But the trying times could not keep them down for long nor did their spirit to succeed was diminished. Their continuous hard work and focus towards achieving their goals were finally rewarded. “When we started in 1991, we

were working with 4-5 people. Today, we are working with more than 30 persons. Our product line is DHS Plates, locking plates, strip boards which are used in different parts of body like smiles, joints and traumas etc.,” says Mr. Kumar. The company now proudly owns a sound infrastructure and has skilled manpower to cater to needs of their ever-increasing client base.

Raj Surgical proved a point when its marketing strategy completely transformed the image of the company. Stressing on this fact Mr. Kumar says, “The tie-up with IndiaMART.com helped us to reach out to new customers and generate the new leads. It has been more than ten years with IndiaMART.com and the journey has been very exciting and fruitful.”

A great believer in online marketing, Mr Krish concludes with a vision he has for his company, “New technology like Internet helps us to attain the new height in our business. We aim to grow both by the numbers and size in coming years.”