About UsCello Writing Instruments. The makers of India's favourite Cello pens, are a part of Rs.800 crore (US$ 182mn.) Cello Group. Lauded as one of the world's best and India's largest pen manufacturer's and well known for its dynamism and spirit of innovation. Cello ceaselessly endeavours to bring in the newest and the best of technology to set new benchmarks in quality and innovates constantly to blaze new trails in the market place. At Cello, innovation is not just a guiding philosophy, it is a key business process, dynamism and a defining attitude. Today Cello offers one of the largest range of pens offered by any manufacturer in the world, all conforming to the highest global standards. The result of a well-equipped assembly line with over 175 ultra-sophisticated injection moulding machines and a highly trained and dedicated work force of 5000. Cello's extensive global R & D, cutting-edge manufacturing technology, production, processes, globally sourced material and exhaustive quality standards are among the best in the world. It's what makes Cello Group strong business conglomerate. It's what make a Cello a Cello. |
Awards / RecognitionTrue merit never goes unrecognized. Cello has bagged national and international recognitions and awards there are to win in fields associated to its endeavors for product quality, service, manufacturing practices, environmental safety standards, export performances and for excellence in marketing. Cello has also won Reader's Digest Trusted Brand in Asia for three successive years 2006, 2007 and 2008 as well as Plexcouncil Export Award .
Cello brand has received an overall average score of 6.30 out of 10 in the 3 rd edition of Consumer Superbrands and it falls within the top 25% of all brands across all segments and all categories. Cello is proud of its achievements and grows only more resolute to raise the bar higher still every it receives an honour.
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 | Fact Sheet | | | Nature of Business | : | Manufacturer | | Major Markets | : | Indian Subcontinent, East Asia, Middle East and South East Asia |
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Contact Details| | Company Name:
| Cello Writing Inst. & Cont.Private Limited | | Contact Person: | Mr. Manager | | Telephone: | +(91)-(22)-26852333 / 26852888 / 26852999
| | Fax No: | +(91)-(22)-26852025 | | Address: | 5, Vakil Industrial Estate, Walbhat Road, Goregaon (E),, Mumbai, Maharashtra - 400063 (India) |
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