Darshan Metal Industries

Darshan Industries is an acclaimed name in the Kitchenware & Cookware Stainless Steel industry as the manufacturer and exporter of premium quality stainless steel kitchenware, tableware and various other stainless steel items. We offer a large assortment of stainless steel utensils, steel capsulated bottom cookware, steel sandwich bottom cookware, steel kitchen cookware utensils, kitchenware, tableware, cutlery in glittering stainless steel. Made form high quality stainless steel, all our products are durable and corrosion resistant. These are manufactured keeping in consideration -the choices and socio economic conditions of the users. These can also be developed on the basis of personal choices and specifications form our clients. The manufacturing unit of the company being situated in the steel city of India, that is Jagadhri, provides an added advantage. The market provides our company an easy access to all the resources required for quick generation and development of products.

Our company follows various strategies depending upon various factors like competition, demand and price. The capacity planning of the company is subjected to orders from our customers. The strategy is formulated keeping both the demand and other strengths in focus. Some of our business operation strategies are explained below: Capacity Planning: Capacity is planned as per the demand of our products in markets.

Lead Strategy: Offer consumer products at much reasonable rates, in order to compete with countries like China, Korea, Germany.

Average Capacity Strategy: The main focus of the company moves towards customer satisfaction rather than gaining more market share.

Forecasting: Demands are forecasted in advance in order to maintain the timeliness of the completion of projects. In this strategy we determine the following factors:

Demand

Trends of the Market

Raw material Requirements

As our company is an export oriented company, it fulfills different needs of various countries through its well planned operations. Based on the varying patterns of demands in different regions of the world, appropriate factors are considered and weighed. The company executes its operations in the following manner:

Uncertainty and risk taking ability: Our company first undertakes complete study of the initial target market before taking up any new venture. All factors regarding the risk involved in the venture are scaled.

Formulation of Marketing Plan: Then the market plans are formulated by the company on the basis of the orders to be executed.

Our company realizes the importance of technology as an important factor in facing the competition worldwide. Our company realizes the worth of utilizing latest technological inventions to carry out the following processes in the company. Polishing: With the help of sophisticated polishing machines, we have been able to increase our capacity from 700 pieces to 1000 pieces per shift for polishing our stainless steel cookware. Material Handling: Conveyor belt system used by us for material handling purposes makes the operations more smooth and reduces rejection rate as well. Packaging of finished goods: Proper packaging techniques are adopted in order to ensure delivery of goods without any deterioration in quality and damage.

An uncompromised effort towards maintaining the quality of our products is the key to our success. Our company maintains high quality standards, so as to minimize rejections and increase customer base through increased customer satisfaction. Quality is ought to differ from one market to another in case of our company, as we cater to different regions of the world. We determine quality standards on the basis of socio-economic conditions of the client. Various stringent measures are followed by us in order to ensure we deliver flawless products. Following parameters are checked in order to determine the overall quality of the finished product:

• Raw material used
• Cladding
• Polishing
• Beading
• Cookware
• Finishing
• Packaging