DECOLIGHT CERAMICS LTD.

Mr. Kantibhai Pethapara, Director, Deco Group receiving the National Achievement Award during the National Seminar on Individual Contribution to World Peace & Development, on 28 Aug 2003 at New Delhi.

Raw Materials Processing and Storage ? Batching & Grinding ? Spray - Drying and Pressing ? Glazing, Printing and Decoration ? Automatic Sizing Machine ? Product Development Cell ? R & D ? Firing

The missionary Zeal to help mankind improve life by furnishing Quality Ceramic Products has not only help the Group receive warm welcome from the market allover, but has rewarded in terms of appreciative honor by the concerns Authorities also. Here is a glimpse of the Footprints on the History.

The only phenomenon that helps an organization cultivate new levels of success, is the Vision, that works as a Blue Print for the Organizational Growth directing ?Where we are Destined & How do we Reach there.? Deco Light Ceramics Ltd is lead by the Creative Intellectuals having a 10 years of experience & who have a clear vision of where to reach and have set the goals & laid down the plans on how to reach there. ?Every great work, every big accomplishment, has been brought into manifestation through holding to the vision, and often just before the big achievement, comes apparent failure and discouragement. Every Visionary person was once laughed at by most of the people who never knew the power behind looking at something that never existed.? Says Mr. Girishbhai Pethapara, the Enthusiastic & Inventive Chairman of Deco Group. ?Life is no brief candle to me. It is a sort of splendid torch, which I have got a hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.? Says Mr. Kantibhai Pethapara, Head Finance & Human Resource Management. Company strongly believes that there is no limit to what an organization can accomplish if Products or Service rendered by the Company is improving the lifestyles by offering value for the money. Deco Light Ceramics Ltd has comprehended this as the ?Success Mantra? and every endeavor are being positioned to make it to the Top irrespective of the intricacies offered by the Competition.

Since the beginning in the Year 1995, Deco Group has been emerged as the most Comprehensive Ceramic Giants. In a short span of around 10 years, the Group today has impressed the entire country and more than 20 Countries by furnishing Quality Ceramic Products.

 

Deco Light Ceramics, established in the year 2004 is the most esteemed Vitrified Tiles and Porcelinato manufacturing plant in the market producing Vitrified and Porcelinato Tiles under the brand name ‘Granolite’.

 

The Granolite is The Pioneers in the Vitrified Tiles and Porcelinato Tiles manufacturing. Having Certified by ISO 9001:2000 and ISO 140001 Standards, Granolite is magnetize the Various Tiles markets by its Unmatched World-Class Quality. Granolite products are Certified in accordance with Indian & European Standards, the most complete & Global Expressions for Home Decor.

 

Today, with having more than 5000 Dealers in India and exports to more than 20 Countries, Granolite is rapidly becoming a Synonym of Quality & Trust. The Marketing Strategy and Pricing Policies puts Company one step ahead of other Ceramic Players.

With in-house R&D and Latest Technologies from Italy & Germany installed, Granolite is capable to meet & beat the forthcoming challenges. “The Products must satisfy the Customer in terms of Expected Quality & Value for Money and this is the only way in which the Company can Grow”, Says Mr. Girishbhai Pethapara, Visionary Chairman, Deco Light Ceramics Ltd.

 

The one who Succeeds, is not the one who think Success
But the one who Deserve it

 

A Blind person asked Mother Teresa, “Is there anything worse than losing the Eyes?”
Mother Replied, “Yes, the worst is . . . Losing the Vision.” 

The only phenomenon that helps an organization cultivate new levels of success, is the Vision, that works as a Blue Print for the Organizational Growth directing ‘Where we are Destined & How do we Reach there.’

 

Deco Light Ceramics Ltd is lead by the Creative Intellectuals having a 10 years of experience & who have a clear vision of where to reach and have set the goals & laid down the plans on how to reach there. “Every great work, every big accomplishment, has been brought into manifestation through holding to the vision, and often just before the big achievement, comes apparent failure and discouragement. Every Visionary person was once laughed at by most of the people who never knew the power behind looking at something that never existed.” Says Mr. Girishbhai Pethapara, the Enthusiastic & Inventive Chairman of Deco Group.

“Life is no brief candle to me. It is a sort of splendid torch, which I have got a hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.” Says Mr. Kantibhai Pethapara, Head Finance & Human Resource Management.

 

Company strongly believes that there is no limit to what an organization can accomplish if Products or Service rendered by the Company is improving the lifestyles by offering value for the money. Deco Light Ceramics Ltd has comprehended this as the ‘Success Mantra’ and every endeavor are being positioned to make it to the Top irrespective of the intricacies offered by the Competition.

It gives me immense delight to introduce ourselves as Pioneers of Ceramic Industry of the Ceramic City ‘Morbi’ that is currently fulfilling around 70% Ceramic Needs of the modern age. Looking back to the day when we started our first venture Deco Ceramic Industries in the Year 1995 till our most recent establishment Deco Light Ceramics Limited in the Year 2004, it reminds me of all the Challenges that we have met be it Quality or Pricing.

 

Today, if we are amongst the front-runners of Ceramic Industry, that is all because of the Efforts that we, as a team, have put towards a Common Goal, Growth. The Success Tree has started germinating the Fruits of Achievements in terms of Goodwill & Economy.

 

For any business to grow there are Five Key requirements.

• Large Scale Production for Price Competitiveness
• Latest Technology & Infrastructure for World Class Quality
• Trained & Experienced Manpower for R & D and Production
• Support System that ensures Customer & Business Associates’ Satisfaction
• Financial Capabilities for Expansion & Developments

 

With more than 5000 Channel Partners in India and having, exported to more than 20 Countries, Deco Group is amongst the few Dark Horses running in the Global Competition with a marginal lead. We assure our all Customers, Business Associates and Admirers that we, by offering Innovative Ideas & Top-notch Quality Products, will always lead the market from the front and that is our Commitment.

Dr. Norman Vincent Peale once said, “The first step to a great life is to fill your life with a positive faith that will help you through anything. The second is to begin where you are.”

Organization can’t go beyond the Vision of the Management. With more than a Decade of Ceramic Experience, The promoters of Deco Group have dedicated their lives towards the Improvement of mankind. Today, if the Deco Group is considered as a Ceramic Giant amongst the front line players, it is the outcome Vision followed by the years of hard work put by its promoters.

 

The Promoters of Deco Group are . . .

Mr. Girishbhai Pethapara

Being a son of a farmer, he got the Ingredients of Success as inherited abilities from his father called Hard Work. Right from the Childhood, his willingness to learn new things and to find the better way of doing things make him master whatever he did. His Problem Solving Abilities & the Never give up attitude was developed during his studies in School & College. His keen interests towards the Technology attract him to study Science Faculty and after a Bright completion of 10+2 education, he entered Engineering College for further studies as an Electrical Engineer. After completing his Bachelors in Electrical Engineering, he worked with Gujarat Electricity Board from 1982 to 1992, and today, at the age of 50 he looks more of an energetic professor.

 

Having more than 12 years of Ceramic Expertise, his insight to ‘see’ the changes in the market before they actually happen, is the Key Factor in Deco Group’s Growth. His giving to the Ceramic Industry has put him to a step forward. He is President, Gujarat Ceramic Floor Tiles Manufacturers Association and He is Chairman, India Council of Ceramic Tiles & Sanitary Ware Association. As a Chairman of Deco Group, he prepares the Blue Print of Success and Guides the Group on ‘How to move to the next level of Accomplishment’. “Success comes to those who prove their Abilities to Sustain under Crucial Conditions without changing the Speed & Direction. This is rather a mandatory requirement to Growth also,” says Mr. Girishbhai Pethapara, Down to Earth Chairman, Deco Group.

Key Skills:

• Unique ability to ‘Predict the Future of forthcoming Trends’
• Identifying the Hidden Talent in a Person
• Ability to find the best Alternatives

A First Class Science Graduate in Agriculture, age 48, and with more than 10 years of Wall & Floor Tiles manufacturing experience, he plays a vital role in Human Resource Administration & Finance as a Head. Prior to his entry in Ceramic Industry, he has worked for Seed Certifying under the State Government Enterprise for 13 Years.

 

His talent in Managing Manpower and Funding has been the core part of this Group’s Success since a decade. He is a great motivator and his abilities to ‘Make Things Work’ is backed up by his years of Experience and his own designed ‘Trial & Error Methodology.’ His skillfulness to explain & convince people about the Manpower Utilization and Proper usage of Equipments plays a decisive role when it comes to Administration of the unit.

 

As a Finance Department head, his ability to Cost Reduction and Funding for Latest Infrastructure & Technology Installation is appreciative. He looks much focused when it comes to Decision Making. He reminds of Edward Simmons saying, “The difference between Failure and Success is doing a thing Nearly Right and doing a thing Exactly Right”, Says Mr. Kantibhai Pethapara, Soft Spoken HR & Finance Head.

Key Skills:

• Managerial & Motivational Abilities
• Analytical Skill & Problem Solving Abilities
• Financial Proficiency

Deco Group knew from the beginning that to meet the challenges of Price War, Large Scale Production is necessary and the Consistency in Production is the only way in which one can satisfy the needs of the market.

 

Jayantibhai Pethapara, age 43, a Civil Engineer by Qualification and having worked for 13 years with Jamnagar Municipal Corporation is a one-man army to all the R & D, Marketing and Production difficulties.

 

His vision towards the upcoming trends, his Creativity to guide the Design House and his Technical Expertise of more than 10 years plays a decisive role to lead the R & D from the front. His Scientific Approach towards transforming the imagination into reality is powered by his Endless Enthusiasm towards the betterment in whatever he does.

 

As a Powerful Communicator, a Ceramic Technocrat and a Creative Thinker, he manages R & D, Production and guides the Marketing Personnel on the difference characteristics of the Product & provide and insight to How to Project the Deco Group Products in the Market beating the Competition.

 

Yet, he takes mistakes as a Stepping Stone towards Success. “Would you like me to give you a Formula for Success? It’s quite simple; double your rate of failure. You are thinking of failure as the enemy of success. However, it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Because remember that’s where you will find Success.” Says Mr. Jayantibhai Pethapara, the Positive Thinking Head, Production, Marketing and R & D, Deco Group.

Key Skills:

• Manpower Management
• Creative Thinking
• Strong understanding of Market & Needs

It is said, “Certain Personalities are not developed, they are Born Leaders”. It seems to be true when it comes to Mr. Mayur K. Pethapara. A Young and Dynamic Customer Support & Marketing Team Head.

 

After completing his Bachelors in Mechanical, this 24 years Dynamic yet sober young man found himself interested in the business that his entire family is involved in. His keenness towards the understanding of Ceramic Wall Tiles & Vitrified Tiles enabled him to learn everything right from the Purchase of the raw material to the user satisfaction & Feedback.

 

Today, Mr. Mayur Pethapara is working as a Marketing Team Head & Customer Support Head & looking after the issues of Marketing Strategies & Customer needs. With more than 2 years of practical experience, he believes in Aggressive Marketing System.

 

“Ours is a Hybrid Marketing System where we do not supply our products directly to the customer, but we supply to our business partners across India & Globe. Now, as you can see that the Channel Partners plays an important role in this type of Marketing System, one must have a proper system & a Policy to take care of the Business Associates. We at our end keep an eye on the changing needs of the market and we help our Channel Partners Grow and in this way we meet our objectives.” Says Mr. Mayur Pethapara, Marketing Team Head & Customer Support Head, Deco Group.

 

On asking a Question, how do you feel when you find yourself as one of the leaders of the most uprising Ceramic Group, he answers with simplicity that, “Far too many people have no idea of what they can do because all they have been told is what they can’t do. The problem becomes worst when they start believing that they really can’t do.”

Key Skills:

• Marketing Strategy
• Human Relations

“God gives every bird a worm, but he does not throw it into the nest.”
- Swedish Proverb

With more than a Decade of experience now, the management has surpasses almost every difficulty that might put you off-track including a major Earth Quake in the Year 2001 and Global Economic Slowdown after that. The Company is dedicated to this Industry as most of the promoters have already dedicated 1/3rd of their lives to this Industry.

We Promise our Business Partners, Customers & Investors of . . .

• We are Committed to meet any Product Upgrade Today & Tomorrow
• We are Committed to impart Satisfaction through Quality Product without Compromise
• We are Committed to help our Business Associates Grow
• We are Committed to all our supports that we will continue to fulfill their expectations
• We are Committed to Improve the Life of the Workers at Production
• We are Committed to Environmental Protection following ISO Standards
• We Are Committed to Help the Nation Grow by Exports
• We Are Committed to “Green World, Clean World” Philosophy

• DecoLight Ceramics Ltd started in the year 2004 with initial production capacity of 3000 sq mtrs per day, which was than enhanced up to 6,000 sq mtrs per day during the year 2005 – 2006.

• Since the demand of the vitrified tiles is increasing constantly, the Company is planning to increase the production capacity from 6,000 sq mtrs to 12,000 sq mtrs per day.

• The Company also plans to establish manufacturing facilities of Aluminum Composite Panels (ACP), which is also a product widely, used in construction now a days.

• The company proposes to set up Wind Turbine Generators (WTG) having power generation capacity of 5 Mega Watts for its captive consumption, resulting in substantial saving in energy costs.

Raw Materials Processing and Storage
Raw materials used for manufacturing floor tiles are mainly different types of clays, quartz, sand, feldspar, talc, calcite, zinc oxide, barium carbonate, zirconium silicate  and blinders, deflocculates, dyes etc.  These are   tested  in  the  laboratory  after  receiving for physical and chemical parameters and compared  with  standards

Batching & Grinding
The production cycle begins with the batching and mixing of days, quartz sands, feldspars and colouring oxides, reduced to fine and homogeneous powders by means of a wet-grinding process. The careful control of the parameters of the suspensions thus obtained guarantees the dimensional stability of the title in the subsequent firing phase.

Spray - Drying and Pressing
The aqueous suspension thus formed is dried in spray-dryers, producing a granular powder suitable for the pressing process. The coloured powders, loaded on the press by means of computerized batching systems, are compacted at high pressure into isostatic moulds that ensure the perfect homogeneity of the ceramic body.

Glazing, Printing and Decoration

A ceramic tile is covered by a thin vitreous coating called glaze. In the manufacturing process of floor tile it is achieved by applying layers of special mixtures on green tiles. To eliminate possible defects of the surface, the green tile is first coated with a material called ENGOBE.

 

Next step of application is called base glaze. It is prepared by grinding specific Composition of various raw material, frit & binders. After milling the materials to get required particle size distribution, glaze materials are sieved and de ironed with Strong magnets. After adjusting its density as per pick up weight, engobe and base glaze are applied on a hot green tile coming out of vertical drier on a glaze line. Theology of glaze slip prepared, is checked and glaze line application is commenced after matching trial tile with master tile.

 

After base glaze application, a number of decorations are applied as per requirement. At the end of glaze line, backwash is applied on the lower face of tile. The function of backwash is to prevent sticking of tile material to the rollers of the kiln. After the glaze application, the green glaze tiles are transferred to the Kiln with the help of a transfer car.

Automatic Sizing Machine
Pieces under going in a rectification process on their edges with shemphring on line.

Product Development Cell
Round the clock work is to ensure the wide range of tiles, available in different application based product types, numerous sizes, colours, decorations, surfaces and special trims in order to meet all the contemporary building and architectural requirements. From residential floorings to large public building surfaces from bathroom and kitchen wall tiling to urban furnishing, DecoLight has the right product for every use.

R & D
A company’s success stems from its passion for research. It is in the laboratory that man and technology merge into the original synthesis of a new product. DecoLight's laboratories, where research is endless and experimentation is incessant are the heart of the company. It is there that the most avant-garde technical and aesthetic solutions are approved and it is there that tests are carried out, ensuring the products comply with the main international standards.
 
 >Quality: Offering the best
 >Innovation: Always ahead
 >Design: A taste for style
 >Commitment: Environment friendly

DecoLight Ceramics Ltd. have lauched thier new updated website with thier large product range and more information.

We introduced our salves as a largest Victrified tiles manufacturing company in India. We had started production of Victrified tiles under brand name "GranoLite" in 2004. We proud to have a fully automatic ultra modern plant having spacious press & one of the longest kiln. Fully computerized plant provide a boost along with a customer focus approach to marketing. We achieve ISO 9001-2000 certificate. We supply products to leading company in India & Exports to various countries in Abroad also and having largest dealers network in India and Abroad to satisfy the customer requirement.

Sanitary worksRepair of apartments in Astrakhan
Our Brand “GranoLite” is today become symbol of quality, service and innovation not only in the domestic market but even in the international market. With increased capacity, increase in turnover and a growing domestic and exports market, "GranoLite" is one of the leading Victrified tiles manufacturing units in India & Abroad also.

Mr. Kantibhai Pethapara, Director, Deco Group receiving the National Achievement Award during the National Seminar on Individual Contribution to World Peace & Development, on 28 Aug 2003 at New Delhi.

Mr. Jayantibhai Pethapara, Director, Deco Group received the award from Honorable Defence Minister of India Mr. Pranav Mukharjee in a glittering evening on 7 October 2006 at New Delhi.

The award signifies Special Recognition towards the Performance that proved to be the best in the Small Scale Industries.

Mr. Vijay B. Patel, Partner, Deco Group receiving the Rajiv Gandhi Shiromani Award during the glittering event organized by Global Economic Council, on 28 Aug 2003 at New Delhi.

 

“However, this is not the end, this is just the beginning. The best of Deco is yet to come. With more than a decade of experience is now becoming the lighthouse to guide us the unattended heights of Achievements. We are keen to expand the Horizons of Ceramic Business by constantly offering the latest needs of the market.” Says Mr. Kantibhai Pethapara, Finance & Administrations Head.

Betterment has no upper limits
The same is True for the Achievement

Mr. Kantibhai Pethapara, Director, Deco Group received the award from Honorable Defence Minister of India Mr. Pranav Mukharjee in a propitious evening on 7 October 2006 at New Delhi. Award for Quality Products in the form of National Award for Quality Products in Small Scale Industries for the year 2005. Deco Group has always impressed its customers with its World-Class Quality and now its Unparallel Quality Standards are now rewarded & conformed by the Ministry of Small Scale Industries, Govt. of India.

Mr. Bharat Kaila, Partner, Deco Group receiving the Rajiv Gandhi Shiromani Award during the glittering event organized by Global Economic Council, on 24 Aug 2003 at New Delhi.

Mr. Girishbhai Pethapara, Chairman, Deco Group receiving the Rashtriya Udyog Award during the National Seminar on Individual Achievement for Economic & Social Development, on 15 Dec 2003 at New Delhi.

Mr. Jayantibhai Pethapara, Director, Deco Group receiving the Bhartiya Udyog Ratan Award during the National Seminar on Individual Achievements & National Development, on 24 Apr 2003 at New Delhi.

Deco Group Corporate Presentation representing the businesses of Deco Group...

Television Ad of GranoLite Vitrified Tiles from DecoLight Vitrified Tiles...

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