The state of j&k is not just a tourists paradise, but is home to some world famous varieties of fruit both fresh and dry, exotic flowers, honey, saffron, morals, etc. It is a treat to watch almond orchards in bloom, drive along the saffron fields and apple orchards when the fruit is in flowering stage. Horticulture is the fundamental strength of the states economy with a yearly turnover of rs. 1200 crores. It provides direct and indirect employment to about 23. 00 lakhs people with possibilities of further enhancement. it is with this potential in view, that state government has declared horticulture as a thrust areas and embarked on very ambitions schemes like technology mission. Prime minister reconstruction programme agri- export zone asian development bank assistance programme.
Aim / Vision / Mission
Mission & Vision
In order to achieve various objectives and to meet present Marketing challenges the Department has taken and is taking various steps as detailed as under: -
1. Strengthening of Main operating Markets.
The State has three main operating Fruit and Vegetable Markets, one each at Nowpora Sopore, Parimpora Srinagar, and Narwal Jammu. These markets are getting developed into main centers for seller, buyer direct interaction in order to generate healthy competition and check malpractices in trade, bring improvements in product presentation and increase net returns to producers.
2. Establishment of Rural Satellite Markets.
In order to provide market cover to catchment rural areas on scientific lines the department has planned to develop seventeen (17) Satellite rural Markets under rural infrastrucrtural development fund (RIDF) III NABARD Loan Assistance in addition to one Grain Mandi and a terminal market at an expenditure of Rs.44.26 crores. The Satellite rural markets are being developed at Handwara, Baramulla, Charisharief (Budgam) Kupwara, Kulgam, Pulwama, Shopian, Batingoo (Anantnag) Kargil, Leh, Batote, Udhampur, Bishna, Samba, Kathua, Poonch and Rajouri. The Terminal Market and Grain Mandi are being established at Qazigund and Bari Brahmana respectively. 3. Marketing of Cherries. The J&K State has monopoly in the production of quality fruit of cherry. The cherry growers of the valley were facing serious problems in cherry marketing because of its highly perishable nature. The crop used to deteriorate during transit. In order to overcome this difficulty and to encourage cherry production the Department as a major step succeeded in getting quota reservation by rail in favour of Kashmir Cherry Growers/Dealers for cherry haulage from Jammu Tawi to Mumbai, Hyderabad and other destinations. The Government of Jammu & Kashmir also succeeded in providing air transportation facility for cherry at 70% air freight concessions as allowed to Litchi growers from Srinagar to Delhi, Mumbai and other stations. These facilities have reduced the spoilage of the produce and have increased the revenue of the Fruit Growers/Traders of the J&K State.
Introduced an innovative Scheme called Market Intervention Scheme for apples during the Financial Year 2003-2004, 2004-05. The scheme is aimed at : -
Support to the Grower for C-grade Apple – procured under the Scheme @ Rs.3/- per kg at his doorsteps
Up-grade quality of this major horticulture crop, by ensuring properly graded high quality fruit alone is dispatched to the Markets
Promote value addition and processing of the C-Grade apple and make the processing industry competitive in the domestic and International market
During 2004-05, scheme extended to Jammu Province for procurement of Sandy Pear.
10,000 Metric tones of fruit procured under the scheme during 2004-05.
15000 Growers in the valley and Rajouri/Poonch District directly benefited
Growers of sandy pears for the first time got Rs.3 Kg for their produce, that what otherwise mostly go waste. Rates in the market stabilized.
Growers have becoming conscious about benefits of grading
Indirect benefits to growers on account of saving of packing material, Cost of shooks, Cost of transportation, Arthi commission, etc.
Enforcement of Agricultural Produce Market Regulation Act, to regulate the Trade in the Markets located within the State; make these markets self sustaining; financially viable units and provide a broader plate-form for marketing, Quality Control, Infrastructural development and market enhancement Notification issued. CEOS being appointed, Market Regulation will commence from the next final year
Diversified the cherry marketing to Terminal markets increasing dispatches to about more than 100% to Mumbai from 3.93 lacs Kg to 6.25 lac Kg this year and accessing the markets in East, West, South & North in the country. Revenue earned from the operation was 20% more than the last year. Position of some of the markets is summarized as under
Nature of Business
Department Of Horticulture, J&K Govt.http://www.indiamart.com/department-of-jandkgovt/