About UsWe (Devrah Divine) are an India based design house, manned by experienced design personnel, working together to provide some of the world's finest designs.Devrah Divine services across the globe to an international family. We serve with passion, professionalism and a good blend of creative and technical skill.We have been blessed with a wealth of experience both in designing and implementing designs. Our design family is highly skilled in both traditional and digital media and loves to work with numerous ideas and styles. A lot of our themes and color styles have come from our inherently curious streak and ability to have fun while we work.The Studio offers a wide range of designs.We design for floor coverings (carpet, rug, jute, kilims and tufted) and home furnishings (bed linen, upholstery, quilts).The designs range anywhere from contemporary to classic persian to eclectic modern. |
About the OwnerSurinder Raina, Owner and Creative Head, has always been known for his love for design and colors. He has nurtured this passion for the 35 years he has been with the industry.Surinder started his career with OCM. Later he moved on to join OBeeTee .His love for design and travel was nourished there and he retired as the President, Deisgn and Product development.In his tenure, he created many award winning designs.He also designed for the Rashtrapati Bhavan (House of the President of India), during the office of the then President of India, Honorable Shri K.R Narayan. (Picture on the right, Surinder with Hon. Shri K.R Narayan) Surinder recognized his love for the creative field very early in his life. He would often be found in the school library, admiring the myriad themes in international design magazines.Ask Surinder and he attributes his love for design and colors to his father. His father, Deputy Director Village Industry of Punjab and Himachal, Government of India, explored the creative by adorning his bunglow, located high up in the mountains of Himachal Pradesh, with beautiful artifacts and handicrafts from across the world. It is this environment that instilled the love for design in the young Surinder.
Happenings / News / Press CoverageTHINK CARPETS. Think of a true work of art. Think of an intricately patterned Samrat. Think Tabriq, Or a Kirman, Or a Meshad.Where the finest design is worked down to the smallest knot. Where tradition and innovation are fused into a composition that has the richest of history and the simplicity of modern taste. Where the design and the rug must blend.Shyam Ahuja? Guess again. If you happen to be invited to Rashtrapati Bhawan, check out exquisite Nizam. Few would recognise the name of Surinder Raina (of Devrah Divine).Unless you happen to be a proud owner of an Obeetee carpet (where Surinder Raina was formerly employed).A name which has stood for excellence in Indian handknotted carpets. A name which has put European and American markets some of the world's most cherished rugs - a work of art of connoisseur.And the man behind those mersmerising colours and interpretations is Surinder Raina. Raina - volatile, effervescent, social, emotional - loves to mimic, read ghost stories and feed fish in his pond in Gopiganj, Mirzapur.Maybe recognition at home is lacking. But every year at Atlanta and Domotex, the Raina Collection is on the checking list of every importer worth his salt.
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 | Fact Sheet | | | Nature of Business | : | Service Provider | | Major Markets | : | Indian Subcontinent, East Asia, Middle East and South East Asia |
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Contact Details| | Company Name:
| Devrah Divine | | Contact Person: | Mr. Surinder Raina | | Telephone: | +(91)-(141)-2357241 / 4017241
| | Address: | 39 Rathore Nagar, Queens Road, Jaipur, Rajasthan - 302021 (India) |
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