Deva Singh Sham Singh

About Us

Deva Singh Sham Singh provide its consumers with the world's finest Basmati rice, which includes the famous 817 Elephant Pure Basmati Rice. The Company has been awarded ISO 9001-2000 by the prestigious Underwriters Laboratories Inc., USA bearing eloquent testimony to the stringent quality that is the hallmark of Deva Singh Sham Singh products. The Company is also HACCP ( Hazard Analysis and Critical Control Point Certified) certified. This certificate assures quality, hygiene standards and General Manufacturing Practices. The Company products are also KOSHER Certified by KOSHER Inspection Service, India. These certifications are but one more guarantee that our customers can be rest assured of total satisfaction.

817, 817 Elephant and the related following designs are the registered trademarks of Deva Singh Sham Singh

Deva Singh Sham Singh -- one of lndia's leading rice millers -- was incorporated in 1920. Over the past 80 years, it has provided its consumers with the world's finest Basmati rice. Today the Company markets 8 brands of Basmati rice which includes the famous 817 Elephant Pure Basmati Rice.

`817 Elephant' brand is an exclusive brand for special grade Basmati rice. Beside this brand, the Company also markets `A' grade Basmati rice under brand names of `Laxmi' and ` Jahan' brands. Under the secondary grade `B', the Company markets Basmati rice under ` butterfly', `AAA', Kasturi', `Sona' and `Janta' brands.

The Company also manufactures Brown ( unpolished ) Basmati Rice and is marketing in bulk supplies to various polishing mills in Europe and in different consumer packages to speciality health food Worldwide Stockists in USA and Canada.

Besides Basmati Rice, the Company is manufacturing and marketing Indian Long Grain Rice, Raw and Parboiled under different brands, in bulk quantities as well in different consumer packaging.

Indian Long Grain White Rice is manufactured in different qualities namely 2 to 5% brokens, 15- 20% brokens, 25% brokens and 100% brokens and packaged in polypropylene bags of 50Kgs bulk and also in consumer packs depending upon the customer's requirements. Parboiled Long Grain Rice with brokens of about 2 to 5% is manufactured in `creamy' as well as in `golden' colour. The Company has the distinction of Exporting ship loads of Long Grain Rice to Syria, Ghana, Jordan and Turkey.

The Company is also exporting bulk unpolished brown Long Grain Rice to some countries, depending upon the requirements of the customer.

The Company boasts of two state-of-the-art processing plants with an installed capacity of 12 MT per hour and consisting of sophisticated equipment from the United States, England and Thailand. These plants also contain automatic equipment that packages rice in jute bags, pouches, mono cartons and laminated paper bags.

An independent research laboratory supplements quality control to further improve upon the product.
Ambitious diversification has led to a rice bran solvent extraction plant, oil refining facility and a cattle feed plant to help utilise by-products and provide high quality rice derivatives.

DSSS AROUND THE WORLD

DSSS is one of India 's leading rice manufacturers and exporters. It markets its 817 Elephant Pure Basmati Rice/ Indian Long Grain Rice to over 25 countries worldwide and has an annual turnover exceeding US $45 million. No wonder then, that the Company has won the prestigious APEDA National export Award for outstanding export performance every year for the past many years.