About UsEffermint Whitening Toothpaste's uniquely developed formulation contains active ingredients necessary to maintain proper daily oral hygiene. which results in whiter teeth without any harm to the enamel. In place of your current toothpaste, helps prevent decay, controls plaque, and provides long lasting gum protection. Its clinically proven formula helps to control bad breath while whitening teeth safely. |
Happenings / News / Press CoverageThe importance of brushing:
The single best way to remove harmful plaque -- a thin, sticky film of bacteria -- from teeth and gums is to brush teeth regularly and properly.
What is the proper technique for teeth brushing? Because every mouth is different, there is more than one technique of brushing that has proven to be effective. Deciding which technique is most appropriate for you depends largely on your teeth position and gum condition. Consult your physician and/or dentist to determine which brushing technique is most appropriate for your mouth.
Generally, most dentists recommend a circular technique for brushing. This includes brushing only a small group of teeth at a time -- gradually covering the entire mouth. The importance of maintaining a circular or elliptical motion is emphasized as using a back and forth motion may cause the following:
• a receded gum surface
• an exposed and tender root surface
• a wearing down of the gum line
What is toothpaste?
Also called dentifrice, toothpaste is comprised of the following cleaning ingredients (stated in approximate percentages):
• humectants and water - 75 percent
• abrasive - 20 percent
• foaming and flavoring agents - 2 percent
• pH buffers - 2 percent
• coloring agents, binders, and pacifiers - 1.5 percent
• fluoride - .24 percent
Facts about toothpaste:
Brushing with toothpaste (particularly toothpaste with fluoride) helps to accomplish the following:
• remove plaque
• resist decay
• promote re mineralization
• clean and polish teeth
• remove teeth stains
• freshen breath
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 | Fact Sheet | | | Year of Establishment | : | 1980 | | Nature of Business | : | Supplier, Distributor, Service Provider | | Major Markets | : | Indian Subcontinent |
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Contact Details| | Company Name:
| Effermint India Limited | | Contact Person: | Mr. Manager | | Telephone: | +(+91)-(487)-2382309
| | Mobile / Cell Phone: | +(+91)-4872382309 | | Fax No: | +(+91)-(487)-2381989 | | Address: | Effermint House, West Fort Road, Punkunnam, Thrissur, Kerala - 680002 (India) |
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