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We are engaged in offering a wide range of Management Books that includes marketing books, business communication books, database management books etc.
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| Economic Growth By Sala-i-martin Xavier, Barro, Robert J.  This modern, up to date text provides a comprehensive coverage of growth theory and empirics in a clear, easy-to-read style. It superbly synthesizes much of the existing theoretical and empirical research on the mechanisms and determinants of economic growth and convergence.
after an introductory discussion of economic growth, the book examines neoclassical growth theories, from solow-swan in the 1950s and cass-koopmans in the 1960s to the more recent refinements. This is followed by a discussion of extensions to the model, with detailed description of heterogeneity of households. The authors then turn their searchlight on endogenous growth theory, discussing, among other topics, models of endogenous technological progress, technological diffusion, and an endogenous determination of labour supply and population. They also explain the essentials of growth accounting and apply this framework to endogenous growth models. The final chapters give an empirical analysis of regions and empirical evidence on economic growth for a broad panel of countries from 1960 to 2000.
this accessible yet rigorous text, which is a beautiful blend of theory and empirical work, is intended as a text for postgraduate students of economics. It should prove equally useful to all those seriously interested in the pursuit of growth and development economics.
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Applied Computational Economics And Finance By Miranda & Fackler This book presents a variety of computational methods used to solve dynamic problems in economics and finance. It emphasizes practical numerical methods rather than mathematical proofs and focuses on techniques that apply directly to economic analyses. The examples are drawn from a wide range of subspecialties of economics and finance, with particular emphasis on problems in agricultural and resource economics, macroeconomics, and finance.
The book is divided into two parts. The first part develops basic numerical methods, including linear and nonlinear equation methods, complementarity methods, finite-dimensional optimization, numerical integration and differentiation, and function approximation. The second part presents methods for solving dynamic stochastic models in economics and finance, including dynamic programming, rational expectations, and arbitrage pricing models in discrete and continuous time. The book uses MATLAB to illustrate the algorithms and includes a utilities toolbox to help readers develop their own computational economics applications.
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| Advertising And Public Relations Research By Jugenheimerthis Book Is Designed To Serve As A Primary This book is designed to serve as a primary text for research methods courses in Advertising at both undergraduate and masters levels. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information need by future practitioners to commission and apply research to their work problems in advertising and PR.
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Absolute Honesty: Building A Corporate Culture That Values Straight Talk And Rewards Integrity By Jo Ethics are all the more important for the corporate world today than ever before. Because it helps create a sustainable brand name. This text provides the blueprint for how to integrate them within the company’s culture. It gives a template for creating and sustaining a business environment of open communication and shows how to build a cultural infrastructure rooted in the following Six Laws of Absolute Honesty:
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| Analysis and Design of Information Systems by Rajaraman One of the most important uses of computers is (as an aid to managers) to provide up-to-date information to efficiently run their organizations. Of the total number of computers installed in the world today, over 80% are used in organizations for management information systems. It is thus very important for all students of Computer Science to know how to design computer-based information systems to aid management. This introductory text gives a lucid, self-contained presentation to students on how to analyse and design information systems for use by managers.
Information Systems Analysis and Design (also known as Systems Analysis and Design) is a compulsory subject for MCA, and B.E. students of Computer Science and Information Technology. This book covers the syllabus of this course and that of the DOEACC (Level A) examination.
Thoroughly classroom tested and evolved out of twenty years of teaching Information Systems Design course at IIT Kanpur and IISc, Bangalore, this book presents real Indian examples.
In this second edition every chapter has been updated besides the addition of two new chapters-on Object-Oriented Modelling and on e-Commerce-to reflect the rapid changes taking place in designing information systems.
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The Indian Cuisine by Dubey Variety is the spice of life, and knowing to prepare the different cuisines of the states, enhances the taste buds. This book contains many mouthwatering Indian dishes, their detailed recipes and their predominant role in Indian culture. The simple language and guidelines provide excellent introduction to theory and practices of the regional cooking procedures in Indian states.
The book serves a platter of history of spices, their origin, the religious and medicinal impact of these spices, different cooking utensils and their usage, various methods of cooking and many finger-licking recipes. The text discusses the traditional and special delights of the four broad regions—East, West, North and South. The staple food and their occasion-oriented backdrop dominate all the descriptions. The recipes are simple, tested and standardized so that they can be easily adaptable by the students and professionals of college and food service organizations.
Intended for undergraduate and postgraduate students of hotel management, this textbook will also be useful for the hoteliers and budding professional chefs.
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| 7 Most Powerful Selling Secrets, The by Livesay Most of the salespersons, seasoned as well as newcomers and successful as well as struggling, are known to be extremely stressed out and dissatisfied with their career graphs. This book is an attempt to take the readers on a journey that will teach them how to adopt spiritual approach towards their jobs and yet be successful and happy.
Written in a simple but engaging style, the book has seven chapters, each chapter unfolding a unique technique by combining essential elements of spirituality with the time-tested sales tools.
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Basics Of Distribution Management A Logistical Approach By Kapoor & Kansal Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool.
Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept.
The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.
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