The essence of Eureka Forbes since its inception in 1982 can be summarised in a single word -‘Relationships'.

Relationships have made us reach out to customers in their homes, transforming the way they purify their drinking water and the air they breathe, clean their homes and secure their families so that they lead happier, healthier lives. We have already welcomed over eight million happy families into our family which has also encouraged us to provide opportunities for our people to realize their potential and dreams. Born as a joint venture between the Forbes Group and Electrolux of Sweden, today we are over 250US$ million multi-product, multi-channel organisation, part of the Shapoorji Pallonji Group and with a global footprint. Today, we rank amongst India's Most Admired Consumer Durable Companies and amongst the Best Employers in Asia and India. A case study at the prestigious Harvard Business School and one of the Most Admired Knowledge Enterprises in Asia and India, we have even been featured in the respected Forbes Asia Magazine.

Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, we introduced direct selling in India. We are now one of the largest direct selling companies in the world with an over 7,500 strong direct sales force operating from 237 Customer Response Centers in over 145 cities, our presence has been expanded to 380 smaller towns through franchised direct operations.

Our flagship brand Aquaguard, is virtually synonymous with pure, safe drinking water and continues to be the undisputed leader in the category. Indeed, relationships spur us to dream of a happy, healthy pollution free world that is built on trust and lasting relationships with our customers. We believe that our bonds will help us grow faster and care for many more families, building relationships that last a lifetime. A true friend for life.