About UsBegining operations in 1989 at Perumbavoor, the heart land of Kerala's most predominant natural products - rubber and cocunuts, Fibre queen mattresses Company's initial and prime focus was the manufacturing and marketing of pure natural latex rubber foam mattresses, pillows and cushions. Soon the company's brand 'Fibre Queen' could make a mark in the highly competitive mattress maret. Thanks to high levels of quality and comfort. Along with the growing demand, the company posted a steady growth in production, incorporating evolving-technologies and sophisticated equipments with each year.
Realising early that quality is the single point factor in market success, the company invested extensively in QC. An equal focus is being given to R&D. This significant moves began reaping success soon. Fibre Queen become the preferred brand for those who want comfort and lasting quality. Inspite of the mushroomingbrands and stiffer competitions, Fibre Queen notched up a strategic position in the market with a formidable infrastructure, an excellent inventory, futuristic equipment & technology and highly skilled & motivated personnel, Fibre Queen Mattresses Company, little surprise, looks verymuch futuristic. The company is all set to expand its market base to the far north and far south of Kerala as well as in Tamilnadu, Karnataka and Andhra Pradesh. The company has introduced a new technology in its mattresses, cushions and pillows - Duel Reversable Firmness(DRF) technology. This keeps comfort levels at peak, as the mattresses with this technology provide without sagging an ample air passage through, making and retaining coolness. This being unique product feature, the company foresees a vast demand in the market for its products.
Hence efforts are well on way to setup an efficient marketing - retail channel to effectively cater to the market demand. Further the company expects a major shift in favour of its brand in areas where the present market need is satisfied by silk cotton mattresses. To top all potentials in a better way the company is making sizable investment on machinary, new technology acquisition and skilled personnel. When completed the company will be a major force to reckon within India's rubberised coir mattress segment. |