Fruit Ville

Mango Ripening

Tomato Ripening

Papaya Ripening

Banana Ripening

	Fact Sheet Year of Establishment : 2010 Legal Status of Firm : Partnership Nature of Business : Manufacturer, Wholesaler, Service Provider Number of Employees : 11 to 25 People Turnover : Upto US$ 0.25 Million (or upto Rs. 1 Crore Approx.) Major Markets : Indian Subcontinent

Quality

Quality, i.e., the degree of excellence or superiority, of fresh fruits, is a combination of attributes and characteristics that give each fruit an enhanced value in terms of human consumption. To each fruit vendor, it is of utmost importance that the fruit has a peerless appearance and mouth watering taste without loosing on its firmness and shelf life. Consumers judge quality of the fruits on the basis of appearance and firmness at the time of initial purchase. However, subsequent purchases depend upon the consumers satisfaction in terms of the flavor of the fruit. Thus, understanding this need for persistent quality in all of the above characteristics of the fruit such as appearance, flavour, and shelf life, etc, we at Fruitville have developed a state of the art ethylene fruit ripening process based on cutting edge technology, and have integrated advanced engineering and sophisticated design to develop our chambers to achieve superior ripening quality.

Infrastructure

Location: At Fruitville, after understanding the overall dynamics involved in the trade of fruits such as Banana, Mango, Papaya and Tomato, we conducted a 360 Degree Location Analysis to determine the most feasible location that would minimize this cost and help maintain the quality and freshness of the fruit. Our ripening facility is located in the outskirts of Mumbai at Khalapur which is 45 Kms from Navi Mumbai, 60 Kms from Mumbai and 70 Kms from Pune, all of which are our target markets for supply of ripened fruits. Our facility has direct access to both, the Mumbai ? Pune Expressway as well as to National Highway Number 4 making it extremely convenient for our clients to transport their produce of fresh fruits. We are located in route of the fresh fruits being supplied from the source to its delivery point thereby minimizing the overall logistics cost which bears a huge burden on the final price of the fruit in an extremely price sensitive market. Being located on the outskirts, we are in a pollution free environment which is extremely essential to maintain the freshness of the fruit especially in the case of fruits that require ripening as these fruits require fresh intake of air from time to time during ripening. Ripening Infrastructure: Refrigeration System:- Condensing Unit: State of the art Emerson make condensing units running on the most advanced technology i.e. the scroll compressor. These units have been the latest introduction by the Emerson Group for mid range positive temperatures and designed particularly for cold rooms. Evaporator: Guntner make evaporators developed to suit the design of our ripening chamber as well as the stacking of fruits during ripening. The quantity of air throw per minute, the static pressure of fans, the air throw distance, etc have all been customized as per our ripening system design. Developing the system design and selection of the condensing units and the evaporators was carried out by specialized consultants excelling in the field of refrigeration and fruit ripening. Due to unavailability of such specialized systems in India, both the condensing units as well as the evaporators were imported from Germany. Humidifier, Humidity Analyzer and Controller: Fully Automatic Humidification System has been installed in each of our ripening chambers that help maintain humidity (RH) within the chambers controlled environment. Each room has been installed with an individual system consisting of a Humidifier running on the Centrifugal Technology, an RH Analyzer that depicts humidity accurately up to 98% and a Digital RH Controller which helps us maintain humidity to our optimum levels based on the nature of different fruits. Fully Automatic Ethylene Ripening System: Ethylene gas injection system with gas analyzer to maintain level of ethylene in the room at optimum levels. The system further connects to the air filtration system which controls not only the quantity of Ethylene in the room but also maintains CO2 to desired ripening levels as per different fruits. Diesel Generator Back up: State of the art fully automatic generator installed to give power back up in case of any outage. Other Equipments: Data Loggers: Temperature, Humidity, Pulp Temperature, etc Hand Pallet Trucks: Minimizing Handling to maintain quality

Contact Details

Company Name: Fruit Ville Contact Person: Mr. Sahil Bansal Telephone: +(91)-(22)-22074232 Mobile / Cell Phone: +(91)-8080888028 Fax No: +(91)-(22)-22074232 Address: No. 3C, Jai Hind Building, Bhuleshwar, Mumbai, Maharashtra - 400 002 (India)