About UsIn India since 1996, the emphasis is on bringing in global brands and technology and adapting these to local market requirements. General Mills India has the following divisions: - Retail
- Bakeries & Food Service
- Exports
- Global Business Services
Retail
We market household brands such as Pillsbury, Betty Crocker and Green Giant,. Consumers also enjoy our wholesome Nature Valley granola bars and H?agen-Dazs, which created the super-premium ice cream category. Bakeries & Foodservice
We provide the foodservice industry with the best from start to finish in terms of quality products, customer service, technical support and training. The General Mills India portfolio includes: - Pillsbury bakery mixes and specialty flour.
- Dough based products, such as breads, wraps, rolls.
- Take-with-you brands such as H?agen-Dazs and Nature Valley.
Exports
General Mills India markets a specialized range of Indian products in countries such as the United States, Singapore, United Arab Emirates and the United Kingdom. Products available in Indian stores in these markets include: - Whole wheat flour
- Ethnic mixes
- Frozen Indian flat breads.
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Happenings / News / Press CoverageDriving the “Extra Nutrition” Segment in Atta flour
General Mills launches a new TVC campaign behind Pillsbury Atta with Multi-Grains! Mumbai, March 2, 2010: General Mills launches a TVC campaign behind its first mover Pillsbury Atta with Multi-Grains, playing a pioneer role in creating and driving the “extra nutrition” segment in the branded Atta category. The campaign, created by Saatchi & Saatchi, will be aired across national and regional networks in the first week of March 2010. Pillsbury Atta with Multi-Grains is a unique blend of seven natural grains - wheat, soy, oats, maize, raagi, chana dal and barley. It offers consumers extra nutrition in the form of more protein, calcium and iron, without compromising the taste and softness of the rotis. While grains have been an essential part of the Indian tradition, the challenges of modern, urban living makes it difficult for consumers to source, grind and blend grains in the right proportions. Now it’s easy for moms to provide extra nutrition to their families with this unique offering. Mumbai, February 25th, 2010 General Mills launches Pillsbury “Celebration Cake and Icing Kit” – the first of its kind with everything you need to indulge your loved ones at home. Each kit comes with a chocolate cake mix, creamy chocolate icing and colourful sprinkles to decorate the cake. Now, you can treat yourself and your loved ones to the scrumptious taste of a Pillsbury cake for a celebration at home anytime. Pillsbury Celebration Cake and Icing Kit fires up your imagination to be creative in decorating your cake!
Aim / Vision / MissionMission General Mills’ mission is Nourishing Lives – innovating to make lives healthier, easier and richer.
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 | Fact Sheet | | | Year of Establishment | : | 1996 | | Nature of Business | : | Exporter, Retailer |
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Contact Details| | Company Name:
| General Mills India Private Limited | | Contact Person: | Mr. Kiran Bhor | | Telephone: | +(+91)-(22)-40430430
| | Fax No: | +(+91)-(22)-25708948 | | Address: | 902 Ventura, Hiranandani Business Park Powai., Mumbai, Maharashtra - 400076 (India) |
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