About UsGodrej Hershey (GHL) operates in Food and Beverages space. Formed in 2007, a Joint Venture (JV) between The Hershey Company (USA) and Godrej Group, GHL operates in multiple categories such as confectionery, beverages, and grocery items.
Nutrine Confectionery company, one of the leading players in confectionery market, was acquired by Godrej in 2006, and forms a key portfolio for Godrej Hershey today. The Nutrine portfolio has products like Maha Lacto, Maha Choco, Nutrine Eclairs, Nutrine Lollipop, Nutrine Santra Goli, Aasay, Kokanaka and Honeyfab in the hard candy, eclairs, toffee, lollipop and roll formats. The confectionery factory is located in Chittoor (Andhra Pradesh).
The Beverage portfolio consists of Jumpin (Fruit Drinks), Xs (Juices and Nectars) and Sofit (Soya Milk). Sofit is the market leader in the niche but fast growing soyamilk market. The Hershey Chocolate syrup was added to the beverages portfolio in 2008. The beverages factory is located in Mandideep (Madhya Pradesh), and is one of the largest tetrapak units in India.
With GHL has four Regional Sales Offices based at Mumbai, Delhi, Chennai and Kolkata. The organization has a strong sale force of 500 people reaching to more than a million retail outlets through 1500 distributors spread across expanse of India.
GHL has an aggressive growth plan to evolve as the market leader in Food & Beverage space in India. Strong product innovations, brand building, and investments in improving people and process capabilities would form critical aspects of future growth strategy for the organization. |
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