Vikram Cement and Aditya Cement wins the Federation of Indian Mineral and Industries' "Social Awareness Award for the year 2008-09".
Grasim's plants Vikram Cement (Khor, Madhya Pradesh) and Aditya Cement (Sambhupura, Rajasthan), have won the TERI (The Energy and Resources Institute) CSR Award for their sterling work in 37 villages among 12,550 families in the area of healthcare. Mr. Ratan Shah, the Group Executive President and Chief Marketing Officer, Cement and Mr. R. M. Gupta, Sr. Executive President, Vikram Cement and Aditya Cement, received the Award at the hands of the honourable President of India, Mrs. Pratibha Patil on 5 June at Vigyan Bhavan, New Delhi.
2007
Eighteen ready-mix concrete plants commissioned
2004
The Staple Fibre Division and Engineering & Development Division of Grasim, Nagda receives SA 8000:2001 certification from SAI in recognition of its social accountability initiatives.
2003
Grasim's Chemical Division receives the SA 8000 (Social Accountability) and OHSAS 18001 certifications.
2002
VSF Research & Application Centre set up at Kharach in Gujarat.
2001
Four Ready-Mix Concrete plants commissioned with an aggregate capacity of one million cubic meters.
2000
The Lawson Competency Centre is set up as a division of Birla Consultancy & Software Services, the software arm of Grasim, following a tie up with Lawson Software (USA), among Fortune's top five private software companies.
1999
Grasim's viscose staple fibre (VSF) and rayon grade pulp units at Mavoor are closed down owing to lack of raw material.
Third issue on 16 September 1999 to Indian Rayon's GDRs holders: Three GDRs in Grasim for every 10 GDRs in Indian Rayon, on de-merger of its Cement business into Grasim. Nos: 1,624,336.
Recent Accolades
Forbes magazine ranks Grasim among the fabulous 50 companies in Asia.
Ranked second for Best Corporate Governance Practices in Asia-Pacific by IR Global Rankings. Also ranked best company in Corporate Governance Practices in Basic Materials Industry, globally.
Ranked as the Best Investor Relations Company — Building Materials in Asia by Institutional Investors Magazine.
The CII - Leadership and Excellence Award in Safety, Health and Environment presented to Staple Fibre Division, Nagda.
The Asian Corporate Social Responsibility Award presented to Staple Fibre Division, Nagda.
The 2004 Stockholm Industry Water Award presented to Staple Fibre Division, Nagda.
The Deming Quality Award presented to Birla Cellulosic, Kharach.
The IMC Ramkrishna Bajaj National Quality Award presented to Birla Cellulosic, Kharach.
Golden Peacock Environment Management Award presented to the VSF unit at Harihar.
Global Cement Award for lowest injury incidence rate presented to Grasim South, Reddipalayam.
National Award for Quality Excellence in Indian Cement Industry presented to Grasim Cement, Raipur.
National Award for Electric Energy Excellence in Indian Cement Industry presented to Vikram Cement, Jawad.
Management Team
Board of Directors:
Mr. Kumar Mangalam Birla, Chairman
Mr. M. L. Apte
Mrs. Rajashree Birla
Mr. B. V. Bhargava
Mr. R. C. Bhargava
Mr. A. K. Dasgupta
Mr. Shailendra K. Jain
Mr. D. D. Rathi
Mr. Cyril Shroff
Mr. S. G. Subrahmanyan
Mr. Adesh Gupta (Whole-Time Director)
Mr. K. K. Maheshwari (Whole-Time Director)
Business Heads:
Mr. K. K. Maheshwari, Viscose Staple Fibre
Mr. O. P. Puranmalka, Cement
Mr. Lalit Naik, Chemicals
Mr. Pranab Barua, Textiles
Chief Financial Officer:
Mr. Adesh Gupta
Company Secretary:
Mr. Ashok Malu
Our vision
To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index.
Our Strategy
Our projects are carried out under the aegis of the "Aditya Birla Centre for Community Initiatives and Rural Development", led by Mrs. Rajashree Birla. The centre provides the strategic direction, and the thrust areas for our work ensuring performance management as well.
Our focus is on the all-round development of the communities around our plants located mostly in distant rural areas and tribal belts. All our Group companies —- Grasim, Hindalco, Aditya Birla Nuvo and UltraTech have Rural Development Cells which are the implementation bodies.
Projects are planned after a participatory need assessment of the communities around the plants. Each project has a one-year and a three-year rolling plan, with milestones and measurable targets. The objective is to phase out our presence over a period of time and hand over the reins of further development to the people. This also enables us to widen our reach. Along with internal performance assessment mechanisms, our projects are audited by reputed external agencies, who measure it on qualitative and quantitative parameters, helping us gauge the effectiveness and providing excellent inputs.
Our partners in development are government bodies, district authorities, village panchayats and the end beneficiaries — the villagers. The Government has, in their 5-year plans, special funds earmarked for human development and we recourse to many of these. At the same time, we network and collaborate with like-minded bilateral and unilateral agencies to share ideas, draw from each other's experiences, and ensure that efforts are not duplicated. At another level, this provides a platform for advocacy. Some of the agencies we have collaborated with are UNFPA, SIFSA, CARE India, Habitat for Humanity International, Unicef and the World Bank.
Our Focus Areas
Our rural development activities span five key areas and our single-minded goal here is to help build model villages that can stand on their own feet. Our focus areas are healthcare, education, sustainable livelihood, infrastructure and espousing social causes.
Education:
Balwadis (pre-school)
Adult education
Non-formal education
Continuing education
Scholarships for girls, merit and technical education
The Aditya Birla Group Logo
The name “Aditya Birla” evokes all that is positive in business and in life. It exemplifies integrity, quality, performance, perfection and above all character.
Our logo is the symbolic reflection of these traits. It is the cornerstone of our corporate identity. It helps us leverage the unique Aditya Birla brand and endows us with a distinctive visual image.
Depicted in vibrant, earthy colours, it is very arresting and shows the sun rising over two circles. An inner circle symbolising the internal universe of the Aditya Birla Group, an outer circle symbolising the external universe, and a dynamic meeting of rays converging and diverging between the two.
Through its wide usage, we create a consistent, impact-oriented Group image. This undoubtedly enhances our profile among our internal and external stakeholders.
Our corporate logo thus serves as an umbrella for our Group. It signals the common values and beliefs that guide our behaviour in all our entrepreneurial activities. It embeds a sense of pride, unity and belonging in all of our 130,000 colleagues spanning 25 countries and 30 nationalities across the globe. Our logo is our best calling card that opens the gateway to the world.
Sustainability
“As we grow so does our role in shaping the world around us”.
Corporate sustainability stands for 'long-term viable business'. It is also conceptualised today as simultaneous creation of economic, environmental and social value.
Social and environmental practices beyond compliance have been an integral part of Grasim's philosophy since its inception. These investments were undertaken with an innate sense of responsibility towards the well-being of society and environment. In recent years, with a view to cement these relationships, the initiatives have become more structured and have been seamlessly integrated in our business process.
Grasim continues to adapt policies, commitments and business strategies to efeectively integrate emerging environmental, social and economic considerations.
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