Grasim Industries Limited Birla Ready Mix

Grasim has a strong presence in fabrics and synthetic yarns through its subsidiary, Grasim Bhiwani Textiles Limited, and is well known for its branded suitings, Grasim and Graviera, mainly in the polyester - cellulosic branded menswear. Its textile plants are located at Bhiwani (Haryana) and Malanpur (Madhya Pradesh). Fabric operations are centralised at Bhiwani with a processing capacity of 17.0 million metres a year, while the Malanpur unit manufactures worsted dyed yarn spun from 100 per cent merino wool along with polyester and other blends.

Grasim's strong nationwide retail network includes 50 exclusive showrooms as well as 200 wholesalers and 25,000 multi-brand outlets through which it reaches its customers. Grasim caters to international fashion houses in the USA and UK supplying fabric to them for manufacturing of garments, which are available in some of the largest retail chain stores.

Grasim ventured into cement production in the mid 1980s, setting up its first cement plant at Jawad in Madhya Pradesh and since then it has grown to become a leading cement player in India.

Grasim’s cement operations today span the length and breadth of India, with 11 composite plants, 11 split grinding units, four bulk terminals and 64 ready-mix concrete plants as on 30 June 2009.

All the plants are located close to sizeable limestone mines and are fully automated to ensure consistent quality. All units use state-of-the-art equipment and technology and are certified with ISO 9001 for quality systems and ISO 14001 for environment management systems.

Leveraging the strong equity and goodwill of the house mark, the company has a strong national brand UltraTech cement under the Aditya Birla Group logo. Grasim is also nurturing some regional brands like Vikram Cement and Rajashree Cement.

Grasim is one of the largest ready mix concrete (RMC) players in India. RMC business is in a rapid growth phase. The company has consolidated capacity of 11.31 million cubic meters with the network of 64 plants as on 30 June 2009.

Rayon grade caustic soda is an important raw material in VSF production. To achieve a reliable and economical supply of this chemical, Grasim set up a rayon grade caustic soda unit at Nagda in 1972, with an initial capacity of 33,000 tpa. This has since grown to 258,000 tpa, making it the country's second largest caustic soda unit.

It uses cost-effective membrane cell technology and is 100 per cent self-sufficient in power. For gainful utilisation of chlorine, the unit has expanded its operations with the production of stable bleaching powder (SBP) used in water purification, sanitation and as a bleaching agent; poly aluminium chloride (PAC) used in water treatment, paper sizing and effluent treatment; and chloro sulphonic acid, used in vi

Grasim is India's pioneer in Viscose Staple Fibre (VSF), a man-made, biodegradable fibre with characteristics akin to cotton. As an extremely versatile and easily blendable fibre, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications.

Grasim's VSF plants are located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in Karnataka, with an aggregate capacity of 333,975 tpa.