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Services We Offer
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 Qualitative Research |
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The qualitative research facilities offered by us is delivered using skills of experienced industry professionals who help us in successfully gathering in-depth understanding of human behavior as well as the specific reasons that govern human behavior.
We help our clients arrive at a definite pattern of decision making of the focused group. Some of the methods used by us to arrive at effective end results include participation in the setting, direct observation, conducting in depth interviews and analysis of documents and materials. The services offered under this category include:
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| | One To One Interveiws  The one to one interview based research facilities offered by us are applied to gain insight of the respondents. Our unique & individual approach also helps us to understand the thinking patterns of the target group. Interview Style: - Normally in-depth interview conversation is in audio (however we also have facilities of recording video as per the special requests of the clients)
- These interviews take 45-90 minutes depending on topic of research & circumstances of the interviewee.
- Interview is conducted in respondent’s usual environment, which is relevant to the topic
Participants: - Interviewee is selected by appropriate filtering process including taking help from highly educated moderator (psychologist/sociologist)
Features: - Thorough preparation from interviewer side
- Meets the exact targeted research needs
- Researches cover professional issues of the examined topic as desired by the clients
Other Information - Pay Mode Terms: T/T (Bank Transfer), Other
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Ethnography ServiceWe offer observation and ethnography service that presents the results of a holistic research method founded on the idea that a system's properties cannot necessarily be accurately understood independently of each other. The genre has both formal and historical connections to travel writing and colonial office reports. | | 
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Depth Interviews - Interview is conducted one-on-one, and lasts between 30 and 60 minutes.
- Best method for in-depth probing of personal opinions, beliefs, and values.
- Very rich depth of information
- Very flexible
- Probing is very useful at uncovering hidden issues
- They are unstructured (or loosely structured)- this differentiates them from survey interviews in which the same questions are asked to all respondents.
- (vii) Can be time consuming and responses can be difficult to interpret
- requires skilled interviewers - expensive - interviewer bias can easily be introduced there is no social pressure on respondents to conform and no group dynamics
- (viii) Start with general questions and rapport establishing questions, then proceed to more purposive questions laddering is a technique used by depth interviewers in which you start with questions about external objects and external social phenomena, then proceed to internal attitudes and feelings
- (ix) Hidden issue questioning is a technique used by depth interviewers in which they concentrate on deeply felt personal concerns and pet peeves.
- (x) Symbolic analysis is a technique used by depth interviewers in which deeper symbolic meanings are probed by asking questions about their opposites.
Other Information - Pay Mode Terms: T/T (Bank Transfer), Other
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| | Other Qualitative Methods - FGI and depths are the qualitative methods most commonly used in market research. Other methods, also adapted from social sciences, include various forms of observation and case studies.
- Observation may take form of direct or participant observation. This technique is particularly useful in the initial stages when a new, especially niche markets are explored.
- Observation (as well as, at further stages, protocol analysis) is also invaluable when learning how users interact with the product, in usability studies and as input for new product development.
- Case studies are often performed as a part of business to business studies, but may also be utilized in consumer research, especially as part of larger qualitative exploration
Other Information - Pay Mode Terms: T/T (Bank Transfer), Other
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