Quantitative Research

•      Population research
•      Corporate research
•      Target group research

•      Results are objective and can easily be generalized
•      Questionnaires are finished in a printed form, which help interviewers to complete them with pen according to answers of the respondent

•      These type of interview techniques meet the demands of topics in which deeper, more detailed analysis is required

•      Advertising research
•      Satisfaction research
•      Marketing research
•      Media research
•      Youth research

•  Face-to-face interview
•  Self-completing data collection
•  Diary data collection

Sometimes organizations think that their advertisement and promotional activities are very good but they don’t result in terms of revenue. The reason behind this is the effectiveness of the advertisement or of the promotion. Sometimes ads don’t connect with the target segment. So it is very important to know the most effective way of advertisement.

Research Area & Tools:

• Place & Time of Advertisement

• Target Segment

• Correlation Analysis

• Multi Dimensional Scaling

• Conjoint Analysis

• Independency of factors through Chi Square Analysis

•  Wide experience in research
•  Capability to initiate debate & challenge preconceived notions that have replaced rational thinking
•  Conducting continuous monitoring of social & cultural trends
•  Undertaking commissioned projects
•  Conducting research for government agencies/NGO's
•  Authentic research results offered are covered and highlighted in popular media

•   Generating optimized data/information from
•   Internet users
•   Targeting a large group quickly and efficiently
•   Reducing the time & effort in gathering the required information/opinion

We offer our clients product placements which is a great method of research. This services help in the process of getting the best data which ultimately help in the utilising the analysis collected.

The customer satisfaction survey based research solutions offered by us provide end to end solutions for tracking customer satisfaction. The service support of experienced industry professionals also help us to monitor and measure correct and authentic customers perception on how well the company delivers on critical factors. Some of the major constituents of these customer satisfaction surveys include:

•     Promptness
•     Staff responsiveness
•     Understanding of the customer's problem

These surveys are collected by our staff through:

•     Industry standard survey templates
•     Different platforms like Internet for hosting data  collection
•     Customized intuitive interfaces

We all know that cost of retaining an existing customer is much lower than creating a new customer. So it is very crucial to do customer relationship management which no one can do without knowing about customers.

• Your customers are far more spread out, - not just in the neighborhood, but spread over several countries and distances.

• Business is done over telephone, fax, internet, not over coffee.

• You may not see your customer every day.

• Customers are more aware. They have a lot more information about what is available from other sources.

• Customers have higher expectations.

• Quality is expected as a natural requirement.

• Competition is fierce.

• All competitors want to grab your customers. (You too want your competitors’ customers!!)

Research Area & Tools:

• Customers’ expectations and perception

• Psychographic Analysis

• In Depth Interviews

The need for mystery shopping

The Indian retail scenario is witnessing a paradigm shift with modern retail formats slowly replacing traditional forms of retailing. This trend is visible not just in urban India but also rural areas. Competition is increasing with various Indian & International players vying for a share of wallet of the Indian shopper.

In this context, a customer's in-store experience is becoming increasingly important for any retail marketer. High quality of services rendered in the outlet act as a differentiator, enhance loyalty, generate positive word-of-mouth and save costs for the retailer!

Mystery shopping is now being used by many organizations to evaluate their in-store service standards and conformity to processes. Trained shoppers anonymously evaluate infrastructure, processes, service delivery, customer service, operations, employee integrity, merchandising & product quality. The shoppers independently audit processes & staff, giving constructive actionable input for improvement of service delivery.

Objectives of any mystery audit program

To check conformance to the guidelines for service delivery laid-out by the retailer leading to the following:

1. Identifying high & low conformance units
2. Specifying service delivery improvement areas
3. Benchmarking against service delivery by competition
4. Creating a baseline for future monitoring
5. To measure the effectiveness of training imparted to employees
6. To recognize good employees based on findings of the audits
7. To measure the extent of brand advocacy by multi-brand outlets
8. To audit prices through a pre-designed negotiation process and determine Market Operating Prices.