Research Services

It helps organizations to find out:

• To find out the most effective way of promotion and advertisement.

• To find out the strength and weaknesses of the brand

• Customers’ perception about brand

• What could be the USP of the brand which differentiates brand from others?

Research Area & Tools

• Competitor Analysis

• Scenario Planning

• Factor & Cluster Analysis

Sometimes organizations think that their advertisement and promotional activities are very good but they don’t result in terms of revenue. The reason behind this is the effectiveness of the advertisement or of the promotion. Sometimes ads don’t connect with the target segment. So it is very important to know the most effective way of advertisement.

Research area & tools:

• Place & time of advertisement

• Target segment

• Correlation analysis

• Multi dimensional scaling

• Conjoint analysis

• Independency of factors through chi square analysis

We all know that cost of retaining an existing customer is much lower than creating a new customer. So it is very crucial to do customer relationship management which no one can do without knowing about customers.

• Your customers are far more spread out, - not just in the neighborhood, but spread over several countries and distances.

• Business is done over telephone, fax, internet, not over coffee.

• You may not see your customer every day.

• Customers are more aware. They have a lot more information about what is available from other sources.

• Customers have higher expectations.

• Quality is expected as a natural requirement.

• Competition is fierce.

• All competitors want to grab your customers. (You too want your competitors’ customers!!)

Research Area & Tools:

• Customers’ expectations and perception

• Psychographic Analysis

• In Depth Interviews

It is very crucial to get the insight of customer to develop a good and relevant product so that it can fulfill the expectations of the customers. Market Research is equally important as product development.

Research Area & Tools:

• Idea Generation

• Idea screening

• Concept development and testing

• Business Analysis

• Product Testing & Market Testing

• Technical Implementation

• Commercialization

• Product Pricing