Hawkins Cookers Limited has been in business since 1959. Today, it has two offices, three factories and about 900 persons working. It is the leader in the pressure cooker market in India and has exported its products since 1974 to various countries in each of the six continents of the world.
Hawkins has sold over 50 million pressure cookers worldwide. Today, it makes 65 different models of pressure cookers in 8 different types. All Hawkins pressure cookers are listed by Underwriters Laboratories Inc., USA, a not-for-profit institution testing products for public safety.
Each pressure cooker made by Hawkins features an inside fitting lid. This design is inherently safer than conventional pressure cookers. To open any Hawkins cooker, you have to first lower the lid slightly into the body of the cooker; and that cannot be done until the steam pressure inside the cooker falls to a safe level. Thus Hawkins pressure cookers are pressure-locked for safety - like a jetliner door!
The Hawkins Company is well known for not compromising on quality and for continual product innovation. The most thorough research and development, the most careful selection of materials, the best manufacturing practices and the strictest quality control - all go into making pressure cookers which are trusted by the millions of families using them.
Each cooker is tested to be leak-proof. Along with a superior pressure regulating system, this ensures that Hawkins cooks quickest. Each pressure cooker comes individually packed in an attractive full-colour carton. Cookbooks/Instruction Manuals come free with each pressure cooker. All Hawkins pressure cookers are guaranteed for five years. Hawkins Cookers Limited has been in business since 1959. Today, it has two offices, three factories and about 900 persons working. It is the leader in the pressure cooker market in India and has exported its products since 1974 to various countries in each of the six continents of the world.
Hawkins Cookers Limited (Annual General Meeting July 31, 2009)
Speech of the Chairman (Mr. Brahm Vasudeva)
My dear shareholders, ladies and gentlemen: I am very pleased to extend a warm welcome to each of you to the forty-ninth Annual General Meeting of our company. I trust all of you are pleased with the results for the year ended March 2009 and our recommendation for a dividend at the rate of Rs.20 per share – which will be the highest dividend ever declared in the fifty-year life of our company.
In my speech to you today, I shall not speak about our company’s financial performance. The Annual Report has been with you for some time and, in any case, as the lawyers say, res ipsa loquitur – “the thing speaks for itself”. Instead, having just completed our Golden Jubilee Year, I would like to talk to you about the DNA of our company, about our nature and our character, about what makes the Team Hawkins tick. I prefer to do so because I believe a Jubilee should be not only a time for celebration but also for reflection – reflection on who and what we are, a time to look back on history, before we look forward to what will be in the future.
To begin this quick survey of our company over the last fifty years, I can do no better than to quote to you one paragraph from the Directors’ Report in our Annual Report 2008-09:
“In the year of our Golden Jubilee, it is fitting to thankfully remember our founding directors, Mr. and Mrs. H. D. Vasudeva, who started your Company in 1959 with an equity capital of Rs.20,000. More important than the money that they brought to the business was the vision of the need of crores of Indian homes for the convenience and economy of the pressure cooker – at that time an unknown product in India. That vision and the values, energy and tact of Amrit and Hari Dutt Vasudeva are, to a great extent, responsible for what your Company is today. Their son, Brahm Vasudeva, the present Chairman of the Board of your Company, had the good fortune to join his parents in Hawkins as Managing Director in 1968 and to benefit from the guidance of his father for many fruitful years. The survival and growth of your Company for fifty years, and its future promise and potential, are a tribute to the vision and values of our founding directors.”
So what were those values of our founding directors that have taken root in our company and govern its actions today I would like to present to you what I may call the operating values that have emerged in the actual conduct of our company over the last fifty years. As I look back on the last forty years that I have been privileged to work in and for Hawkins Cookers, I see seven strands in our DNA. These seven strands are not from any hallowed mission statements – in fact, they have been put together in writing for the first time specifically for the purpose of my speech to you today. These are principles deduced inductively after studying the behaviour of our company over its first fifty years.
Principle No. One: Follow the Golden Rule: “Do unto others as you would that they do unto you”. Since we want to be treated fairly and reasonably by all who deal with us, this rule obliges us to deal equally fairly and reasonably with all who come into contact with us. This includes employees at all levels, vendors of goods and services, dealers and consumers. We do it because we believe it is the right thing to do. It also tends to build positive relationships and trust in all who deal with our company and with our brands.