Hoffeplus Marketing Services Private Limited

It was neither splendor nor aesthetics that attracted royal patronage for Bidri craft. In fact, it was the earthy, but yet artistic process and the quaint range of products with majestic contours that evoked a passion for the craft among the rulers of Bahamani dynasty, the Moguls and the Nobles of Hyderabad. The craft named after its place of origin, Bidar (now in Karnataka), flourished due to royal patronage over the centuries and to date, it continues to hold a unique place both from the historic perspective and the present perception. Zealously guarded by its practitioners, Bidri art expressed the experiences of the Sufis, the aesthetic values of the Moguls and the yearning of the warriors to decorate their ornaments of valor. From the traditional decorated handles for swords, shields, daggers, Bidri craft has adapted to the changing tastes and requirements of the day. From elegantly designed jugs, jars and flower vases with aesthetic and traditional appeal to cufflinks, jewellery, ash trays and other utility items, Bidri craft has an enchanting range to cater to a wide variety of tastes and requirements.

Indian artisans knew the art of metalworking since 3000 B. C. The beautiful figurine of the dancing girl belonging to the Indus valley civilization indicates the high level of workmanship attained by ancient craftsmen. In India craftsmen use different metals like iron, copper, silver and alloys like bronze, bell metal, white metal etc to make a variety of items such as pots, pans, utensils, photo frames, sculptures of deities, mythological figures and animals etc. Items like doorknobs, taps, key chains, boxes etc are also made, using different metals.

Sculptures are generally made with the lost wax process. This process begins with creation of a wax model of the sculpture or any item. This model is then covered with clay and holes are made into the clay. Finally molten metal is poured through the hole at the top, which causes the wax to melt. The cavity created within is automatically replaced by the hot metal. The metal is allowed to cool and the final product is freed from clay and polished.

Gold gilding makes everything precious and attractive, let it be furniture, marble, canvas or interiors. We use genuine & faux gold leaf, but can also be done with other mediums like silver & copper leaf.

This unique Eco- Friendly range of products, also known as Green Leather products have been developed after years of efforts. These products are exclusive cotton products which are exact outlay of leather on a cotton base. The characteristics of Green leather are:

• 100% cotton based.
• Water resistant.
• 325 GSM thickness, giving it high density & strength.
• Green Leather manufacturing involves no tree fall or animal killing.
• More cost effective & durable than pure leather, PU/ PVC products.
• Can be made in different colors.

We offer elegant marble artifacts that enhance the elegance and beauty of the decor. It provides a classy look and act as a beautiful accent at all places. Our exquisitely crafted marble products are beautifully carved, painted or gold gilded made from quality marble, these are highly durable, weather resistant & maintain their shine and luster.

Filigree symbolizes the amazing and unlimited repertoire of imagination and artistry. Thin strips of silver are woven into an intricate network and patterned to a logical form, shape and size. If Filigree works of art captivate the heart and mind, the process itself is a fascinating experience. The creativity and dexterity of the silversmiths in Karimnagar district, unfold a versatile display of workmanship. The silversmith crimps thin strips of fine silver into zigzag patterns and loops using them to tastefully fill up the spatial voids in designs formed by thicker silver strips. The strips and fine silver are then deftly soldered, carefully avoiding the trellis- like Pattern.

The stone- carving tradition in India is one of the richest in the world. Guilds of masons and stone carvers have existed here since the 7th century B. C. The skills were handed down as family lore from father to son, a practise prevalent in some parts of the country even today. The classical tradition of stone carving was closely linked with architecture. All major temples of India be it Puri, Konark, Khajuraho, Kailash Temple, or the Shore Temple at Mahabalipuram illustrate the rich tradition of Indian stone carvings. These impressive sculptures on stone are mainly mythological in character. The focus of the theme was not merely on physical attributes, but on higher spiritual values of life. To give expression to such abstract conceptions, the sculptor consciously set for himself an ideal not based on the contemplation of the natural form, but upon meditation of the divine form. The distinctive power of suggestiveness is conspicuous in the sculpted forms.

Endowed with rich forest cover, India is a rich resource for several types of Wood carving. In addition to carving idols and mythological forms, the art has adapted itself to creating utility items. Simple but elegant wood carvings make excellent home- ware. Red Sanders and country wood are used as raw materials. The themes comprise of gods, goddesses, figurines, birds, animals etc. Red Sander with its distinctive reddish brown appeal is used in the making of panels and columns. Besides catering to the tastes of the pilgrims, the craft is also popular among architects and interior decorators. These intricate carvings are produced with the help of simple locally made traditional tools. These works of art in wood are in great demand for their utility and decorative value. The framework of these pieces of furniture, in addition to being artistic is durable, sturdy and made to last a lifetime.