House Of Pearl Fashions Limited

We care about, Quality and Excellence, Health, Safety and Environment, Human Resource Development, Energy Conservation, Corporate Citizenship.

• We have dedicated teams of Quality Assurance & Quality Control.
• Industrial Engineering Cells.
• Compliance Teams.

These Teams ensure that all our factories produce world class quality products across all the product categories.

In addition our sourcing offices have in house testing labs to ensure international standards for fabric, yarn and garments

House of Pearl believes that any business conduct can be ethical only when it rests on the nine core values of Honesty, Integrity, Fairness, Respect, Trust, Purposefulness, Responsibility, Citizenship and Caring.

The essence of these commitments is that each employee conducts the Company’s business with integrity, in compliance with applicable laws and in a manner that excludes considerations of personal advantage.

We do not lose sight of these values under any circumstances, regardless of the goals we have to achieve. To us, the means are as important as the ends.

• Mr. Deepak Seth, born 1951, a non-resident Indian, is the non-executive Chairman of the Company. He has a Bachelor of Economics from St. Stephen’s College, Delhi and Post Graduate of Business Management from Jamnalal Bajaj Institute of Management, Mumbai. He is also the non-executive Chairman of Pearl Global, the listed Subsidiary of the Company. He has over 31 years of experience in the apparel industry. He led in expanding the operations from a single manufacturing unit in India to the current operations in 12 locations across the world. He has played an important role in setting up our sourcing business in Hong Kong, Bangladesh and China, setting up new manufacturing units in Bangladesh and Indonesia and acquiring existing businesses in the U.K. and the U.S. He was elected to the Apparel Export Promotion Council in the years 1990 and 1993, and has been inducted to the Executive Committee of the Apparel Export Promotion Council as a special invitee.

• Mr. Pallak Seth, born 1977, a non-resident Indian, is the non-executive Vice-Chairman of the Company. He has a Bachelor of Economics and International Business degree from Northwestern University, U.S. He has over eight years of experience in the apparel industry. He has played an important role in setting up our sourcing business in Hong Kong, Bangladesh and China by promoting Norwest Industries (HK). He was also responsible in expanding our operations in the U.K. and is currently the Managing Director of Poeticgem, a subsidiary of the Company. He has led in establishing strong relationships with third-party manufacturing units and leading retailers such as ASDA Wal-Mart, Matalan, Next, Tesco and British Home Stores.

• Mr. Pulkit Seth, born 1980, a resident Indian, is the Managing Director of the Company. He has a Bachelor of Business Management degree from Leonard N. Stern School of Business, University of New York, U.S. He has over four years of experience in the apparel industry. He is also the Managing Director of Pearl Global, the listed Subsidiary of the Company. He has been overseeing the manufacturing operations of the Group which are spread across India, Bangladesh, Indonesia and China. He has also played an important role in streamlining business processes and enhancing relationships with leading retailers in the U.S. He was also the Joint Managing Director of Norwest Industries (HK) and continues to be on its board of directors.

• Mr. Sanjay Pershad, born 1965, a resident Indian, is a non-executive Director of the Company. He has a Bachelor of Commerce degree from Delhi University. He has over 13 years of experience in the garment industry

• Mr. Anuj Banaik, born 1966, is General Manager of Poeticgem. He joined the Group in 1991 and is responsible for the sales and marketing operations of Poeticgem. He has over 15 years of experience in the apparel industry. He has a Bachelor of Commerce degree from Delhi University and a Post Graduate degree in Marketing Management from Australian Business School, Perth.

• Mr. Ashwini Palaha, born 1968, is Chief Operating Officer – Knits Division of Pearl Global. He is responsible for business development, marketing and overall management of knits business. He has over 15 years of experience in the garment industry. He has a Bachelor of Commerce degree from Delhi University. Prior to joining the Group, he worked with J C Textiles (Private) Limited and V & S International (Private) Limited.

• Dr. Mahesh Seth, born 1947, a United States citizen, is the Group Management Advisor, and resides in New York City. He obtained his bachelor's degree from IIT, Kharagpur and his doctorate in mechanical engineering from the University of Wisconsin, Madison. He also has a MBA from Michigan State University, East Lansing, Michigan. He is an entrepreneur who founded and ran a successful manufacturing software business in the US for over 30 years. He joined the group in 2006 and advises the management on strategic plans, acquisitions, general management, and IT issues. He also oversees the group's offices in the US and Canada.

• Mr. Carlos M. Coene is Chief Executive of Norwest Bangladesh and Norwest Europe division. Carlos has an HND in Electronics from Seraing, Liege Polytechnic in Belgium. Carlos has 30 years experience in the apparel industry. He was Executive Director of Linmark for 6 years responsible for their operations in Delhi and Bangladesh, Pakistan, Sri Lanka, Turkey and UAE, and was also responsible for the group sales in Europe. Before joining Norwest, Carlos was Chief Executive of his own joint venture company Avvivo International.

• Mr. Pankaj Bhasin, born 20th August 1973, is the Vice-President (Merchandising) of the Company. He is a Graduate with professional qualification from Pearl Academy of Fashion, Delhi. He has over 14 years experience in the field of marketing and merchandising of woven garments.

• Pearl Academy of Fashion, a premier institute imparting education in the field of fashion and design. Has collaboration with Nottingham Trent University and LDT Nagold to offer fashion and design programmes
• Pearl Retail School, a collaboration with The Friedman Consulting. Specializes in training of personnel in Retail sector
• Pearl Business School set up in collaboration with Babson College, Boston. Imparts education in the field of  entrepreneurship and business management to graduates and undergraduates

• Mina Seth Clinic, providing free medical treatment to the needy
• Arpan, providing free tuitions and other educational aids to underprivileged children
• Supporting various charities relating to women and children by regularly donating garments and fabric

• All products developed under strict consideration for environment
• All production facilities comply with strict ethical and environmental norms
• Minimum employment age in the Group is 18 years
• Provides equal employment opportunity
• Follow ethical practices in all facets of business
• To serve the society by building an eco friendly environment
• Develop a long term relationship with the customers by offering them best quality and value

• JC Penney
• GAP
• Charming Shoppe
• WALMART
• TESCO
• MATALAN
• ESPRIT
• NEXT
• H&M
• BANANA REPUBLIC
• DEBENHAMS
• LERROS

• In-house expertise for designing needs:– Over 30 designers working across the group constantly providing latest design inputs on latest design trends internationally. Presentation of product ideas from across the globe gives the buyer a sense of cross-country styles of trends.

• Dedicated fabric development and sampling unit in China and India.

• Dedicated Design and Product Development facilities at each manufacturing location:- The Group has product development capabilities in all categories such as Woven, Knits, Sweaters, Bottoms which covers the entire range of products across all genders.

• Creating a talent pool:- The promoters have also set up a premier fashion institute, Pearl Academy of Fashions in India with an objective to train professionals who will serve and eventually lead India’s fashion industry. The Company absorbs the best talent and also creates a pool for the garment industry globally.

• Ladies tops
• T-shirts
• Denims
• Dresses
• Polos
• Casual Pants
• Knits & Woven
• Sweaters

• Norwest Industries Ltd., Shanghai, China
• Norwest Industries Ltd., Bangalore, India
• Norwest Industries Ltd., New Delhi, India
• Norwest Industries Ltd., Dacca, Bangladesh
• Zamira Fashions Ltd., Hong Kong

• Warehousing, Logistics and distribution infrastructure in the UK and the US
• Services offered - Logistics and Transportation, Garment processing, Ironing and storage, Quality control and Reverse Logistics
• Capability to perform a range of pre retailing processes on garments which can be delivered ready to be placed on customer's store shelves
• Can handle upto 5M pcs of garments per month

• Integrated marketing and merchandising teams in Canada, Europe, HK, UK, and US, closely interacting with existing and potential customers at their doorstep

• Designers are sharing ideas on an ongoing basis. The close interaction with customers gives us the vital edge

• Distribution companies fully backed by strong sourcing and logistics facilities

• The group identified as a strategic vendor by major retailers

• Branded business in USA with brands ‘DCC’ and ‘Kool Hearts’
• DCC Women's focuses on “Missy” segment
• Kool Hearts is targeting “Young Fashion” segment
• Branded men's business in USA
• Geoffrey Beene pants and shorts

• 08 August, 2008 

Think fashion!! Think LERROS!!
Today, LERROS, a premium apparel brand from Germany marked its entry in to the Indian market.

• 29 January, 2008 

House of Pearl Fashions Ltd PAT at Rs.14.32 Crores
House of Pearl Fashions Limited (HOPFL), a multinational, ready-to-wear apparel Company operating in three distinct business streams:

• 14 January, 2008 

House of Pearl to acquire Simple Approach Limited - in Hong Kong
House of Pearl Fashions Limited (HOPFL) has signed a Memorandum of Understanding (MOU) to acquire 75% stake in the Hong Kong-based marketing company, Simple Approach Limited.

• 13 December, 2007 

House of Pearl Fashions Appoints CEO for its Bangladesh Operations
Mr. Carlos M. Coene has joined House of Pearl Fashions Ltd in its subsidiary, Norwest Industries Limited.

• 06 December, 2007 

House of Pearl to Acquire FX Imports
House of Pearl Fashions Limited (HOPFL) has acquired 50% stake in the UK-based marketing company, FX Imports Limited, through its subsidiary in the UK - Poeticgem Ltd.

• 29 October, 2007

Post impressive growth of 22.66% with revenues at Rs.549.54 Crores
For the Half Year ended September 2007.

• 31 July, 2007 

House of Pearl PAT up 19% at Rs.14.73 crores
Post impressive growth at 32% with revenues at Rs.280 Crores for Q1 FY08.

• 06 December 2006 

House of Pearl Fashions acquires new garments logistics
Pearl Fashions Ltd, a multinational apparel company, has acquired a new warehouse facility in Milton Keynes, UK.

• 10 October 2006 

House of Pearl Fashions Ltd filed its Draft Red Herring Prospectus (DRHP) 
House Of Pearl Fashions Ltd (“HoP Fashions” or the “Company”) filed its Draft Red Herring Prospectus (DRHP) on October
10, 2006 with the Securities & Exchange Board of India for its Initial Public Offering (“IPO”) of equity shares.

• 20 September 2006 

House of Pearl Fashions sets up US subsidiary
House of Pearl Fashions Ltd, the Rs 800 crore group engaged in management of entire supply chain of fashion industry, has set up a wholly owned subsidiary in USA, House of Pearl Fashions US Inc.

• 14 September 2006